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Nail Technicians Create Your Own Salary - Marketing Ideas to Grow Your Business & Become a Successful Nail Tech

Updated on September 10, 2017

Start Your Own Nail Technician Business

Savvy Marketing For Beauty Tech's

Nail Technicians & Cosmetologists, are you struggling to make it as a beauty tech? Do you remember how excited you were when you got your nail tech or cosmetologists license? Now that you started the journey into your passion, maybe you're finding you are not making the kind of money you want or getting clients is ....well.... tough! You know all the latest nail trends and techniques and maybe your at the hottest nail salon in town, but your business is SLOW. So what's going wrong?

Well there may be a few things wrong with how you are approaching your new business. Yes, it's a business! This means you have to think like a savvy business person if you want to become a successful nail technician.

If you're a reader of my blog, then you know and understand what I mean when I say , think like a business person.

For example... let's talk about what happens when a client comes in to see you. Do you service them and then let them walk out without any kind of way of keeping in touch with them?

If you are not getting, at the least, the name , phone number and email address of your beauty clients before they leave your shop you're losing a lot of additional revenue you could get on top of what your already making.

In this article we are going to cover on of the best marketing strategies that you can use to grow your business and how you can put more money in your pocket just like the top salons and beauty techs.

How Much Can a Nail Tech Make?

Creating a Client Database - Profit Generating Strategy

In order to make more money as a nail tech, your goal should be to maximize the profit you make from each client. However, without a list of your clients this becomes hard to do.

To do this effectively, you will need to start tracking and developing a database of your clients.

The more you know about your clients the better and more effective you can market to them. I will explain shortly how you can turn your database into a stream of "on demand" profits.

Specifically, you need to have this information on each client:

  • Name
  • Address
  • Phone & Cell #
  • Email
  • Social Sites they may be apart of
  • Preferences
  • Allergies if Any
  • Purchases
  • (optional picture)

Now let's talk about how this information can transform your business. Here are a few examples that will help you understand:

  • Salon/Nail Tech ABC is going to run a Mother's Day promotion. They go to their database of clients and prospects to send targeted postcard mailers to people they know are interested in what they have to offer. They also have a staff member call and send emails about the promotion as well. By the end of the week, they have made an additional $3000 in sales from their efforts.
  • Salon/Nail Tech ABC is having a slow day. Instead of sitting idle, they decide to be proactive and drum up some business. They go through their database and start calling on clients they haven't seen in a while. They offer them a great "come back" special. From their efforts they where able to book 20 appointments. That's 20 appointments they would have never had, had they not put forth the effort.

You could also use this information to call on your clients as a courtesy to say "Thank you" and to see if any thing else is needed. This is a great way to build client loyalty. Keeping in contact and making them feel appreciated, keeps them with you longer. Being with you longer means more consistent profits for you.

As you can see your database is revenue. Without this information, you are simply hoping and wishing your clients and prospects come back to see you or hear about your promotions. That's not good marketing. Not to mention the amount of money you potentially lose by not having a database.

Your database gives you more control of your Beauty Business. It's helps you increase your profits and ensure you stay connected to clients.

Now we'll insert YOU into the example to help you better see the potential:

Just imagine you have an email list and you've put together an awesome Valentines package for couples. You made it really enticing and hard to resist. You then send out your Valentines Promotion to your loyal list. You make mention you're offering this package to the first 15 people that respond at the low price of $120 (package is well worth over $120).

Later on that day, you check your email and see 3 people have already jumped on the offer, and the next day even more. By the end of the week you realize you've sold all 15 packages and made$1800...and late folks are still requesting the package. That's additional revenue, and none of those clients even came into the salon.

Keep in mind, not every contact with customers should be to get them to buy something. You could send them a monthly newsletter with beauty tips and invites to events you may have going on at your salon.

This is the power of having a database to market too. It's not unheard of to grow your list to several thousand clients and prospects. Obviously the bigger your list, the better. So if you haven't started that database get going!

Nail Technician Career

The Nail Technician's Recipe for Success

The fastest way you can kill your business, is not to track your clients and develop a database. Every successful company keeps permission based records of those that show interest and those that make purchases and you should too!

You never want to let a client or prospect come to see you without having a way to keep in touch. As you can see from above, there are many more ways to get your client to spend more and increase the number of times they are coming in to see you. This is the recipe for success in your beauty business.

If you do not have a list right now simply start with your current clients. For every new person coming in ask for their information to add to your email/mailing list, so they are first to know when specials are coming up.You'll see your list start to grow very fast. Also I want to mention, you may want to find beauty software that can help you manage your client information. It just makes life easier. Use Google search to help you find something in your budget.

There is a method to making this marketing strategy work. Don't ever go at this blind. Your database is like gold and very precious. You do not want to make the mistake of looking like you are spamming your list or just out to make money. Learn how to do this right and you'll be making money for a very long time.

For more information on how to become a successful nail technician and to get more salon marketing ideas to increase your profits and clientele visit my blog.

Tell Us What You Think!

When it comes to making money, what do you think a Nail Tech's biggest challenge is?

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    • 100ktrainer profile imageAUTHOR


      6 years ago from Michigan

      @ abid Please sign up for my Nail Tech Boot Camp... I have a lot of help there for you :)

    • profile image


      6 years ago

      i need aeasy earn money by nails so pls guied me easy way i am waiting your answer


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