ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

News Consumption in an era of ‘Multi-Screen Experiences’

Updated on October 27, 2017

News Consumption in an era of ‘Multi-Screen Experiences’

Screens seem to have invaded every facet of human lives in the past decade. People today begin and end their day accessing some screen or the other. As you will be aware, screens come in various shapes, sizes and formats spanning mobile phones, tablets, televisions, laptops, etc. Now picture the all-pervasive impact of these screens in your lives. Truth be told, this trend is very much here to stay and will only flourish further as we progress. What this has prompted is a phenomenon also known as the ‘Multi-Screen Experience’.

The Multi-Screen phenomena comes with its own idiosyncrasies with features like sequential screening and simultaneous screening, thereby allowing users to read at their own convenience, be it time or place. Studies suggest that on an average people are fond of three different combinations of screens. 81% of the crowd use both Smartphone and TV and 66% use Smartphone and laptops and 66% use laptop and TV, and with the Smartphone being the most favorite and frequent companion used across devices for simultaneous usage.

Consuming News on a device

One of the biggest fallouts of the multi-screen phenomena is the way in which news is being consumed. Information as a result is always just a click away. Breaking news from anywhere around the world reaches the other corner in the blink of an eye. Internet technologies on screens proffers you with comprehensive data allowing you to consume news while you are always in control. The platform serves the needs of one and all, providing a host of features such as language filters, local newspaper content and the choice of preferential content. It also gives the users scope to interact anytime anywhere, helping make the world an interconnected global village.

Over the years there has also been drastic change in news consumption as well as dissemination patterns. Resulting in an increase in news consumption across varied formats. This is no doubt the result of technological advances which is making our lives much faster and efficient than ever before. Thanks to internet technologies, today one can stay connected at any point of time in the day and from anywhere, even in remote jungles and far flung areas.

I am sure each and every one of us have our own individualistic preference when it comes to our choice of news. It spans language, location, religion, politics, education, etc and the list goes on. And a screen or device therein allows you to take control of consuming this news with various filters such type of news, journalist, source, format, geography, etc. In addition to this, machine learning technologies will provide you with the exact stream of news that you prefer under each of these verticals.

Rise of the E-Paper

Accessibility to e-papers has brought in another refreshing wave of change for the die-hard news consumer. Be it topical news or entertainment, business news or lifestyle one can access it all at the same time and in its original form. Imagine a multi-screen experience of reading your favourite newspaper in its original form. Well that’s the new trend taking the world by storm. This is of particular importance to the Indian diaspora which represents over 23 official languages and an approximate 100,000 plus registered newspapers in India. Home sick and weary people away from their native land often feel comforted when they get a flavor of their favourite daily newspaper each day on their screens.

Interactive capabilities of a screen

When compared to earlier forms, multi-screen allows users to be proactive rather than remaina passive audience. Online news access gives people an option to get an in-depth understanding into any topic of their choice by simply digging deeper. The continuous flow of content has made the medium responsive and opinion forming at the same time. The interactive capabilities of a screens is hence another key driver in people embracing this trend wholeheartedly. From keyboards to screen pens to touch screens, technology on the screen is evolving each day. The interactive nature of the screen is therefore making its applications addictive. Since the user can take control of the interaction, it allows them to access deep domains of information while interacting with other likeminded users through social media and interactive platforms.

In Summary

The Multi Screen Experience is merely the fall out of various developments in multimedia technologies around the globe. Along with the advent of the Internet, it has spawned a variety of trends that are habit forming and game changing at the same time. The interactive quality of screens, the way we consume news, the way we socialise through social media platforms and the way we communicate is bound to only transform further with each and every passing day.

Let us brace ourselves and embrace this phenomenon as the popular saying goes – ‘Change is the only Constant’.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)