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OBJECTIVES OF BUSINESS COMMUNICATION

Updated on July 31, 2012

Getting a response from the person that we are trying to communicating with is the basic of all human communication. Speaking from a business or commercial perspective if we look at any small or large business around us we will see that the level of success that the business has attained largely depends on its capacity of communication. Communication defines the amount of success that the business house has archived. So here are some of the major objectives of business communication =

Information- The main objective of a business is to pass on information and making people more informed, E.g.- all the advertisement activity that we see around as are an attempt to inform and pass the information on to others, and in case of business houses this information is mostly about the product or services that they have to offer. But the mode of communication may be verbal, written, visual or any other.

All business houses flourish on information relevant to their business activity. They must have good knowledge about the market, their competition, the government rules, the kind of credit that they can benefit from; the current economic position etc. Relevant information is the key to successful business.

But now in the modern times due to the advent of the World Wide Web, there has been a sudden explosion in the volume of information that is available to a business house and it is becoming increasingly difficult for a business house to find information that is reliable, complete updated and fresh. And it has become vital for any business to obtain that information. And this demand for accurate information has given birth to a new group of people called the infomederies, who do not deal with any kind of goods but deal in information.

Now a business house not only takes information but also give information, for e.g.- It has to give out information regarding profitability, the quality of products, the facilities that they provide to the worker or the services that they render towards the community.

Motivation- communication in business is also necessary to increase the motivation in the workers. So if the communication is done properly and is successful in motivating the workers and workers are motivated enough the work gets done easily, efficiently and they will work independently and with out supervision.

Communication should be used to create a right working environment. So that there is a healthy competitive environment among the workers and also that they can be recognized and rewarded for their achievements.

Employees working at a lower level in the hierarchy of the organization should be encouraged to provide suggestion and inputs on how to improve the working of an organization, this type of communication creates a sense of participation and belonging, it also develops more loyalty towards the company.

Raising Morale - Another very important objective of business communication (internal) is to keep the moral of the workers high so that they work with vigor and confidence as a team. This is a major factor that can have very serious impact on the success of a business house.

But as morale is a psychological factor the state of high morale is not a permanent factor. An organization may have a high morale among the workers for a quarter but may find that the employees have lost their morale in the next quarter. So to keep the moral of employees high an organization has to put continuous effort in that direction. It can be done by maintaining an open door policy, keeping an eye on the grapevine and not allowing harmful rumors to spread.

Order and instructions – An order is an oral or written command directing the start, end or modifying an activity. This form of communication is internal and is carried out within a business house. Order may be written or verbal. Written orders are given when the nature of work is very important or the person who would perform the task is far away. We should always be careful while handing out written orders and should always keep a copy of the order so that follow up action can be taken.

Oral orders are given when work is of urgent nature and the person is nearby. But in both the cases it is very essential to follow up.

Education and training- Now communication can also be used in business to increase the circle of knowledge. The objective of education is achieved by business communication on three levels (a) Management (b) employees (c) general public

(a) Education for future managers- Here junior personals in the organization is trained to handle important assignments involving responsibility, so that they can succeed their superiors in the future.

(b) Education for newbie’s- When new personals join an organization they are inducted by educating them about the culture of the company, code of discipline, work ethos etc. This is usually done through a training mode to acquaint the new recruits with the functioning of the organization.

(c) Educating the public- Now this is done by advertising, informative talks, newspapers, journals. And this is done to inform the public about the product, the functioning of the company, and various schemes offered by the company.

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    • profile image

      uswa khan 6 years ago

      this information is very useful i was asked to make an assignment about this topic and this info help me a lot thank u

    • profile image

      divjot singh 6 years ago

      thnk u! thnk u! thnk u! thnk u !thnk u! thnk u! thnk u! thnk u !thnk u! thnk u! thnk u! thnk u !thnk u! thnk u! thnk u! thnk u !thnk u! thnk u! thnk u! thnk u !thnk u! thnk u! thnk u! thnk u !thnk u! thnk u! thnk u! thnk u !thnk u! thnk u! thnk u! thnk u !...................for this information my assignment cccommmpppleeeteedd due 2 this ..thnxxx

    • profile image

      praveen.k 6 years ago

      Thanks buddy...this was really helpful.i got an assignment about this topic..Thanks again........

    • profile image

      Pradeep shivhare 6 years ago

      It's good but some point add

      such as:

      *Warning

      *persuasion

      *advise

      its also part of Objective of communication.

      thanxxxxxxxx

    • profile image

      sohyl 6 years ago

      thank u so much..............for my assignment

    • reggie.1.618 profile image
      Author

      reggie.1.618 6 years ago

      thank u so much guys... i try to cover some more area in this field......if you want any other posts any topic...just drop in a comment!

    • profile image

      kusuma 6 years ago

      it is very helpful to me for assignment

    • ExecResumeGenius profile image

      ExecResumeGenius 6 years ago from Sacramento, CA

      I find information and motivation are the keys here. Nice hub!

    • profile image

      geetika 6 years ago

      thnx 4 ths info

    • profile image

      ============= 6 years ago

      thannxxxxxxxxxxxxx it helped me 2 complete d project...

    • profile image

      nikky 6 years ago

      thanks... its hels in my assignment...my advise is it could hv been more better if u add topics like... advice,warning,suggestion...

    • profile image

      AIBS anand 6 years ago

      u forgot some points like advice, knowledge, instruction, report, suggestion,,,,,,,,

    • profile image

      zari 6 years ago

      reallyyyyyyyyyyyyyyyyyyyyyyy thank ful

    • profile image

      sadik 6 years ago

      I want to know about objective of communication on the subject of business communication perspective.

    • profile image

      edmond oseko mogeni 5 years ago

      tnank for these team it has really helped me love learning

    • profile image

      sweety 5 years ago

      it was a good information but sum more imp points r still missing

    • profile image

      baralina 5 years ago

      thank u v much 4 such a wonderful information

    • profile image

      saji sha 5 years ago

      thank u so much....tiz s vry useful to finish my assignment tnq!

    • profile image

      nisha 5 years ago

      thanks a lot...it helpd me in many ways.n lots of knowledge .........thnk q.....hav a nic day n life.......

    • profile image

      shashank 5 years ago

      apne effort dalo tho acha likhogy nahi tho latak jaooooooooogyaaaaaa

      samjhee beta

    • profile image

      Raj 5 years ago

      this information is very useful i was asked to make an assignment about this topic and this info help me a lot thank u

    • profile image

      kunal jain 5 years ago

      need to put some conslusion about business objectives !!

    • profile image

      kunal jain 5 years ago

      its better than normal information

    • profile image

      Asif khan 5 years ago

      Thank for this information

    • profile image

      Ashok jayini 5 years ago

      awesome

    • profile image

      anny 5 years ago

      thnxxxxx 4 this info

    • profile image

      monica thomas 5 years ago

      wow i scored 5 marks for dis assignment thanks a lot

    • profile image

      ashraf 5 years ago

      yeah this help me a lot in my assignment,thank u lol.

    • profile image

      sujata gour 5 years ago

      thanks 4 d information........

    • profile image

      kush 5 years ago

      cool!!!

    • profile image

      Fozia Abro 5 years ago

      Great article having effective and complete information about the Business communication.

    • profile image

      cherry 5 years ago

      Thanx so much... i got enough infor for my assignment! thnx

    • profile image

      shobitha 5 years ago

      this is o.k

    • profile image

      augustus 5 years ago

      thnx for ma info

    • profile image

      ooooooooooooo 5 years ago

      thaxs a lot for the help

    • profile image

      hafiz 5 years ago

      this information is very useful for me thank's for this.but i need "'techniqes of presentation'" so plz store the data.

    • profile image

      bushra amir 5 years ago

      thank you sir

    • profile image

      Mallesh 5 years ago

      I like it very much. I have learnt more about communication from this. Thanks to the information providers.

    • profile image

      siva 5 years ago

      thanks for the information

    • profile image

      achu 5 years ago

      thnx a looot i got a assignmnton dz

    • profile image

      Achu 5 years ago

      pls give me,all the communication objectives

    • profile image

      kbrpp 5 years ago

      ok thank u sir

    • profile image

      Raj 5 years ago

      d info was really helpful....thanxx

    • profile image

      rekha 5 years ago

      thank u i learn very much

    • profile image

      abc 5 years ago

      these r only few f the objectives.. not satisfied :-(

    • profile image

      amarjeet prasad gupta 5 years ago

      this information is very use ful for me ...because it is a question of my examination

    • profile image

      Grace stephen 5 years ago

      I learnt a lot here

    • profile image

      reema 4 years ago

      thank u sooo much for this information

    • profile image

      faizan 4 years ago

      thankyou

    • profile image

      Boopdisa 4 years ago

      I try web over 9 years. On occasions I find such scholastic forums. reggie1618.hubpages.com - grand name for a site with this theme. I recently surprised another page ( tv airing ). I'll come back soon.

    • reggie.1.618 profile image
      Author

      reggie.1.618 4 years ago

      thanks...i would try to write more such topics :)

    • profile image

      dona 4 years ago

      thx it was helpful

    • profile image

      sklovebusiness 4 years ago

      yippie i completed my project cuz of this helpful information..thnx a lot

    • profile image

      amarjeet singh 4 years ago

      thank u

    • profile image

      asmita 4 years ago

      thank u ...:)

    • profile image

      humaira 4 years ago

      thnx u soooooooo much i complete my assignment:)

    • profile image

      haseenbanu1994@gmail.com 3 years ago

      hai! I'm Shabee,,

      VERY ,VERY ,VERY, Thank u so much.

      I'll Complete My Assignment & Then I have 5 marks in my University Examination

    • profile image

      princess doll 2 years ago

      Pls I need on knowledge provide that soon

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