Objectives of Advertising
Advertising is a technique of influencing the mind of public to buy the goods advertised. Some writers say, “it is a printed Salesmanship by which the goods are made popular.” Anyhow it is an effective and economical way of establishing contract with customers. It greatly helps to change social attitudes in order to sell products never sold before. So it is a powerful art of persuading customers to ask for particular goods. In fact advertising is to business what oil is to machinery.
- To provide information
Detail information is given to prospective buyers in respect of particular product or service through advertising.
- To Remind the public
Advertisement reminds the public about the existence of products in the market. It is a continuous process of persuading the prospective customers which the by results in purchase of goods.
- To change social attitude
Attempts are made to change the social attitude by advertising in order to sell products never sold before. So it facilitates to create market attitude in a public.
- To induce the public
It aims to induce the public to purchase advertised products as against competing products.
- To convince customers for direct purchase
Mail order business may be made popular by advertising. Under this arrangement, the buyers get goods through the post office. No personal contact is made between the buyers and sellers. So it convinces customers for direct purchase.
- To encourage salesman
Salesman generally finds ready buyers at his business centre which are convinced by advertising. So it assists the Salesman greatly and he has not to face any problem in realizing the goods.