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Often Seen SEO Mistakes To Avoid

Updated on July 12, 2010

Often Seen SEO Mistakes To Avoid

In less than ten years, big search engines like Google have become central to the way people use the Internet. Nowadays it would be virtually impossible to find a site or any information on the Internet without enlisting the help of a search engine to help you locate it. Yet when you look at the webmasters who work so hard to get their sites ranked well on search engine results, a completely different story emerges. Unfortunately there are some webmasters willing to resort to unscrupulous practices that can negatively affect the way beginners learn their own optimization techniques. This can lead them to try out methods that are riddled with mistakes that could be penalized and that could be easily avoided. Below are a few SEO mistakes you should watch out for that may seriously harm your ranking attempts.

When you begin working on your optimization efforts for your site, remember to factor in the importance of including keywords within your content. Don't overuse your keywords, but instead try to work them into your content as naturally as possible. You should aim at a careful balance between adding keywords to a comfortable density without compromising the integrity of your content. Many high ranking sites tend to have keyword density of around 1% to 2%, but they're strategically placed keywords, although some sites tend to over-stuff keywords into their text up to 5% density. The most important aspect of your SEO efforts is your site's content. But having quality content won't help unless you have placed the keywords in the right places. Some of your keywords should be highlighted or bolded, as search engines will count this too.

It's easy to make mistakes with SEO when you're starting out, which brings us to another common mistake of ignoring the value of URLs in the sight of the search engines. Dynamic URLs still work and do get ranked, but that doesn't give you a reason to not leverage your URL for SEO purposes. You shouldn't ignore the power of using keywords, both in the main URL and in the files that are its part. You'll be giving your site a huge advantage by following this simple strategy, and of course you'll still need to do backlinking.

Another big mistake is not taking the time to know your target market. If you hope to optimize your site correctly for the search engines, it's important to understand what search terms your visitors will be looking for so you can enter the right keywords to appeal to them. This step is vital to succeeding with your SEO efforts. When you know what they're looking for, you'll know how to create content that they want. These are vital elements you should consider carefully before you begin your SEO efforts. In summary, we can clearly understand from the above mistakes that SEO can be complicated but it's definitely something that you can learn with proper research. Your first step should be to get clear how you wish to apply SEO, then you need to put your plan on paper and subsequently implement all the steps. The best thing you can do for your site is to put the effort into driving search engine traffic. You need to keep up the effort until you start seeing results, which will happen.


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