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Optimization of the Lead Form Elements

Updated on April 23, 2018

Among all the elements of a website, the lead form is definitely one of the most important. This is the lead form which is responsible for the conversion rate, the one that helps a customer to get feedback from a website owner, and also constantly increases the client base by collecting necessary data.

But the trouble is that many of those who integrate such forms on their websites don’t actually benefit from them. The lead form stays idle waiting for desired clicks for many days, weeks and even months, even if the website attendance seems to be quite good.

To help you avoid this, I have prepared this post about the ways to optimize your lead form and make your visitors actively use it. As a lead-form creator I used service.


The first thing visitors should see when they come to your website is what you want to offer them here and now, without any extra words and descriptions. According to this criterion, the best way is to place the header of the site (or its logo) and the lead form at the top. Even if you can’t place the form in the foreground for some reason, try to do locate in such a way that customers don’t have to make their way to it through the jungle of unnecessary text, images and other (no needed so far) content.

Scrolling the page can play a bad joke with you here, so even if visitors will have to scroll the page in order to get to the lead form, try to minimize their efforts and make this process as easy as possible.


Of course, tastes differ. But it is useful to listen to advice sometimes — even subjective ones. So remember it once and for all: do not add an infinite number of bright and vivid colors to your form. It is enough to leave a few colors that match the website color scheme.

This is a good example of placing the form but not very efficient one. And here’s why:
This is a good example of placing the form but not very efficient one. And here’s why:


You can place the lead-form on the main page of the website, make it as concise and stylish as possible, but the result can remain rather unfortunate. There are several reasons why, and one of them — people do not trust you. So, not everyone will dare to submit their personal data.

You can resolve this trust issue in quite a simple way — make the form look friendly. Make connection with your visitors even at the stage of filling out, and the way you can do that is totally up to you. For example, by using placeholders in the fields.

That’s much better :)
That’s much better :)

And in conclusion — it’s worth giving a title to your form, or come up with an unusual slogan that will hook your clients. But what’s even better is a special offer, which practically no one can refuse from. It can be a discount, taking part in some promo contest or any other bonuses.

Do not scrimp on gifts — they will bring you profit and grateful customers.


So, following these simple rules for optimizing the lead form can multiply your client base, and in the long run —multiply the profit. The main thing is to have a desire, patience and understanding!


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