How to Optimize to Get Page One of Your Niche & Stay on Top

Your Target Market is Searching Your Niche Clicking On Page One!

Many of the results on page one of any search performed receive more visits from the mass market of people searching the Internet than the inner pages of a search, and as long as the link that is clicked on is not paid advertising for the keywords or key phrases typed in the search engine, the visits that come from those clicks are considered as organic free hits from a target market to the website or web page content.

Whether you are just starting as an Internet entrepreneur or are a seasoned one, according to what Matt Cutts (head of Google's webspam team) implied back in April, if you want the mass market of your target market to find your Internet or niche business on the first page for the keywords and key phrases to your niche you are going to need the knowledge of a really good white hat SEO (search engine optimization) specialist (I say SEO specialist because with the ever changing search engine algorithms, so does the SEO business) in order to optimize your website or web page content to get a search engine rank placement (SERP) on the first page. Unfortunately most white hat SEO specialists will cost on a scale of $65 to $250 unless you happen to find a SEO specialist who is just starting out and only charges you $30 for their SEO services. I understand that some Internet entrepreneurs just don't have the money to pay a white hat SEO specialist to optimize their website or web page content, so for those of you who aren’t looking to pay for SEO services and are searching for the knowledge to optimize your website or web page content to be on page one for the keywords and key phrases of your niche so that you can get organic free hits from your target market, this is the place you need to be.

If Having A Page One SERP is the Secret to Get More of Your Target Market to Visit Your Niche Business Then What is the Secret to Getting On Page 1 of the Top Search Engines?

Of course the seasoned Internet entrepreneur knows that the secret to getting on page 1 of the top search engines for the keywords and key phrases of their niche business has to do with pleasing the search engines’ algorithms that determine the SERP. The top search engines that people use are Bing (who's owned by Microsoft and has been powering Yahoo since 2009,, who powers a lot of little search engines) and Google. The good news is that even though Google's algorithms and Bing's algorithms differ, if you can satisfy Google's algorithms then you will be able to satisfy Bing as well. The bad is that obviously satisfying Google's penguin and panda algorithms is not that easy and is why Matt Cutts was promoting white hat SEO in Google's blog, as a white hat SEO specialist knows there are several criteria that are used to determine your SERP that lands you on page one of your niche. However, when you Google SEO tips, it seems that the only part of the secret that the other Internet entrepreneurs who claim to be an SEO expert want to disclose is to use Google's adwords keyword tool to help you find the right keywords, create some fresh content, and then go to other websites related to your niche to post a few backlinks and you'll be good to go. Even though Google's adwords keyword tool has been improved upon, if you've followed that advice already I can see why you are not on page one yet.

How do Google's Algorithms Determine SERP?

To optimize content so that it will please the top search engines to give you a page 1 ranking, Google's adwords keyword tool, fresh content, and backlinks are not going to cut it. You have to know what criteria Google's penguin and panda algorithms are looking at when it sends it's spider to crawl your page to rank it and you have to understand how to meet and accommodate Google's expectations. Luckily these expectations happen to be a lot of the same expectations that your target market would expect, especially since one of the main criteria that the Google penguin looks at is the user analytics of the content, and of course you want to make your target market happy so that your niche business will succeed. The remaining criteria that your SERP is based on include, but may not be limited to: The amount of traffic you get to your website or web page content, reader or viewer response to your content, whether your content is fresh, unique, and worthy of becoming viral content, topic, title, URL, popularity and competition of the on page keywords, key phrases, long tail keywords, keyword density, meta tags in the website code, writing skills, language skills, and last but definitely not least, reputation in the online community. As you can see from the list of criteria, it all boils down to the mass market and how they perceive your website or web page content. If you can optimize content with an aim to please the mass market for your niche as well as find keywords and key phrases that are right for your niche, you will meet and accommodate many (if not all) of Google's expectations. Further detail as to how Google looks at how you are meeting the criteria and how you can accommodate Googles expectations will be discussed in some of my future SEO tips which I will link to the right or you can check out my profile here for easy access to these in depth SEO tips, SEO news, and more.

Optimization = Customer Service for the Mass Market of Your Niche Business & Google's Algorithms

As optimization requires you to accommodate a mass market to provide healthy analytics as well as accommodate the other criteria Google uses to rank and place your niche business, it's time to start thinking of optimization as customer service. We all know that customer service is a key to the success of a real world business, if there is great customer service it helps the customer find what they are looking for, keeps the customer happy, and keeps the customer coming back for more, the same goes for great optimization, and it will provide you with the healthy analytics to accommodate Matt Cutts and his fight against webspam. Of course one of the main things about customer service is letting your customers know about you so they can check out the rest of your customer service, you can start with search engine submission on the top search engines, as it lets them know about your niche business and will help get your content indexed faster. You can register your site with Bing here and register your site and sitemap with Google here, you may have to register with Google's Webmaster tools if you haven't already, but it is well worth your time as some of the webmaster analytics can be very useful in helping you reach your target market and staying on the 1st page of the top search engines.

© Copyright 10/21/12 by Page1 SEO tactics

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