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How to Optimize to Get Page One of Your Niche & Stay on Top

Updated on August 1, 2013


Your Target Market is Searching Your Niche Clicking On Page One!


Many of the results on page one of any search performed receive more visits from the mass market of people searching the Internet than the inner pages of a search, and as long as the link that is clicked on is not paid advertising for the keywords or key phrases typed in the search engine, the visits that come from those clicks are considered as organic free hits from a target market to the website or web page content.


Whether you are just starting as an Internet entrepreneur or are a seasoned one, according to what Matt Cutts (head of Google's webspam team) implied back in April, if you want the mass market of your target market to find your Internet or niche business on the first page for the keywords and key phrases to your niche you are going to need the knowledge of a really good white hat SEO (search engine optimization) specialist (I say SEO specialist because with the ever changing search engine algorithms, so does the SEO business) in order to optimize your website or web page content to get a search engine rank placement (SERP) on the first page. Unfortunately most white hat SEO specialists will cost on a scale of $65 to $250 unless you happen to find a SEO specialist who is just starting out and only charges you $30 for their SEO services. I understand that some Internet entrepreneurs just don't have the money to pay a white hat SEO specialist to optimize their website or web page content, so for those of you who aren’t looking to pay for SEO services and are searching for the knowledge to optimize your website or web page content to be on page one for the keywords and key phrases of your niche so that you can get organic free hits from your target market, this is the place you need to be.



If Having A Page One SERP is the Secret to Get More of Your Target Market to Visit Your Niche Business Then What is the Secret to Getting On Page 1 of the Top Search Engines?


Of course the seasoned Internet entrepreneur knows that the secret to getting on page 1 of the top search engines for the keywords and key phrases of their niche business has to do with pleasing the search engines’ algorithms that determine the SERP. The top search engines that people use are Bing (who's owned by Microsoft and has been powering Yahoo since 2009,, who powers a lot of little search engines) and Google. The good news is that even though Google's algorithms and Bing's algorithms differ, if you can satisfy Google's algorithms then you will be able to satisfy Bing as well. The bad is that obviously satisfying Google's penguin and panda algorithms is not that easy and is why Matt Cutts was promoting white hat SEO in Google's blog, as a white hat SEO specialist knows there are several criteria that are used to determine your SERP that lands you on page one of your niche. However, when you Google SEO tips, it seems that the only part of the secret that the other Internet entrepreneurs who claim to be an SEO expert want to disclose is to use Google's adwords keyword tool to help you find the right keywords, create some fresh content, and then go to other websites related to your niche to post a few backlinks and you'll be good to go. Even though Google's adwords keyword tool has been improved upon, if you've followed that advice already I can see why you are not on page one yet.



How do Google's Algorithms Determine SERP?


To optimize content so that it will please the top search engines to give you a page 1 ranking, Google's adwords keyword tool, fresh content, and backlinks are not going to cut it. You have to know what criteria Google's penguin and panda algorithms are looking at when it sends it's spider to crawl your page to rank it and you have to understand how to meet and accommodate Google's expectations. Luckily these expectations happen to be a lot of the same expectations that your target market would expect, especially since one of the main criteria that the Google penguin looks at is the user analytics of the content, and of course you want to make your target market happy so that your niche business will succeed. The remaining criteria that your SERP is based on include, but may not be limited to: The amount of traffic you get to your website or web page content, reader or viewer response to your content, whether your content is fresh, unique, and worthy of becoming viral content, topic, title, URL, popularity and competition of the on page keywords, key phrases, long tail keywords, keyword density, meta tags in the website code, writing skills, language skills, and last but definitely not least, reputation in the online community. As you can see from the list of criteria, it all boils down to the mass market and how they perceive your website or web page content. If you can optimize content with an aim to please the mass market for your niche as well as find keywords and key phrases that are right for your niche, you will meet and accommodate many (if not all) of Google's expectations. Further detail as to how Google looks at how you are meeting the criteria and how you can accommodate Googles expectations will be discussed in some of my future SEO tips which I will link to the right or you can check out my profile here for easy access to these in depth SEO tips, SEO news, and more.



Optimization = Customer Service for the Mass Market of Your Niche Business & Google's Algorithms


As optimization requires you to accommodate a mass market to provide healthy analytics as well as accommodate the other criteria Google uses to rank and place your niche business, it's time to start thinking of optimization as customer service. We all know that customer service is a key to the success of a real world business, if there is great customer service it helps the customer find what they are looking for, keeps the customer happy, and keeps the customer coming back for more, the same goes for great optimization, and it will provide you with the healthy analytics to accommodate Matt Cutts and his fight against webspam. Of course one of the main things about customer service is letting your customers know about you so they can check out the rest of your customer service, you can start with search engine submission on the top search engines, as it lets them know about your niche business and will help get your content indexed faster. You can register your site with Bing here and register your site and sitemap with Google here, you may have to register with Google's Webmaster tools if you haven't already, but it is well worth your time as some of the webmaster analytics can be very useful in helping you reach your target market and staying on the 1st page of the top search engines.



What is Search Engine Optimization?


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© Copyright 10/21/12 by Page1 SEO tactics

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    • Page1 SEO tactics profile image
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      Page1 SEO tactics 3 years ago

      Not a party pooper at all Dolores Monet, in fact I'm sure a lot of people feel the way you do. The panda and penguin algorithms may seem hard to please. However since they are designed to help prevent what we the Internet surfers consider to be spam and scams, my advice is more focused on pleasing the Internet surfers, and in return you'll not only please the search engines but be able to sustain a good search engine rank placement no matter how much they update the algorithms, unless they update algorithms to start favoring spam and scams.

    • Dolores Monet profile image

      Dolores Monet 3 years ago from East Coast, United States

      I used to pay more attention to SEO but since Google started the panda stuff, I have not followed suggestions and just went my own way. Who can figure what works. Sometimes after a new Panda, I look stuff up on Google hoping for great info and wind up finding a lot of rubbish. I can't see how it all works when the new results stink. Once the more interesting (to me) sites start to pop up, I realize that a new algo change will soon follow. Hate to be a party pooper.

    • Page1 SEO tactics profile image
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      Page1 SEO tactics 4 years ago

      Thanks tsmog for reading this introduction to white hat organic SEO and for your great comment. I agree on the time vs spending, unfortunately the spending when it comes to SEO services may end up harming you, so you must be careful to make sure the SEO expert you choose doesn't use black hat SEO tactics. Sorry about the late reply, I've been quite busy, and thanks again for stopping by. Hope you have a blessed day.

    • Page1 SEO tactics profile image
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      Page1 SEO tactics 4 years ago

      Thanks DDE for checking out these SEO tips and for your great comment, I'm glad you found it helpful. Sorry for the late reply, I've been quite busy lately. Hope you have a blessed day

    • Page1 SEO tactics profile image
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      Page1 SEO tactics 4 years ago

      Thanks for the great comment, mjKearn, and I have to say it's nice to see you and others on here that want to learn white hat organic search engine optimization, as I have found that it really is the best way to keep up with the ever changing search engines. Also thanks for becoming a reader and for your votes, I much appreciate it, and sorry for the late response, I've been quite busy lately editing videos and articles like crazy.

    • Page1 SEO tactics profile image
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      Page1 SEO tactics 4 years ago

      That could very well be true ewebify, I've seen SEO services get pretty expensive. Maybe I'm a little optimistic, as I just wrote off the cheap deals on SEO to be from people just starting out, but I suppose they could be corner cutters. Thanks for checking out this SEO advice and for your great eye opening comment, so sorry for the late response, I've been quite busy lately. Hope you have a blessed day.

    • tsmog profile image

      Tim Mitchell 4 years ago from Escondido, CA

      This is an awesome article. The knowledge I have for SEO is they are an acronym and that about is my knowledge base. It seems to have grown just now reading along with this introduction. Thoughts are the usual time vs spending as a value and a worth. Pondering this year might be more important than the spending. This article heads toward the goal if not able then capable of negotiating for the service for said period and etc.

      tim

    • DDE profile image

      Devika Primić 4 years ago from Dubrovnik, Croatia

      Thanks for sharing this hub it sounds a helpful one.

    • profile image

      mjkearn 4 years ago

      Hi Page-1 and welcome to HP.

      Thankfully an expert who is willing to help those of us who are prepared to read and learn. Having read numerous articles on SEO the one thing that I have learned is that it is a huge subject, that for the most part is ever changing.

      Anyone expecting to become an expert over night is unrealistic. Anything worthwhile takes time and effort, which is a good thing as most fly by night types don't have the drive to stay with anything.

      Thanks so much for writing and sharing. Looking forward to reading and learning more.

      Voted up, ticked and shared.

      MJ.

    • profile image

      ewebify 4 years ago

      If you can find someone who is an SEO expert and their services are below $250, most likely they are cutting corners and not doing SEO correctly.

      ~Garret

      eWEbify

    • profile image

      quibustrainings 4 years ago

      I'll wait for such a book, and even willing to pay for it.

      But ... my point was that your title is misleading .... its promising about 'Optimizing the page', and offering 'How Google Rank Pages'.

      I was here to learn sth 'actionable', and found nothing. And in most of the hubs/blogs/articles I find the same. All writers talk a lot with almost No Actionable tips.

      And its really frustrating for my kind of newbies. Kindly don't take it personal.

    • Page1 SEO tactics profile image
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      Page1 SEO tactics 4 years ago

      SEO is a subject that can't be covered in a short 1500+ word article as there are so many factors that search engines use in their calculations that determine your rank on search results, this article is merely just an introduction to white hat SEO meant to provide you with the knowledge of what factors search engine algorithms are using in their calculations for your search results ranking as well as links to articles that properly cover how to optimize each of the factors search engines are basing page rank on with white hat SEO tips that will withstand search engine algorithm updates. If you want a rank on the first page of search results, it's important that you know what factors search engines base that rank on. In order to provide the best and easy to understand SEO information I would have either had to write an SEO book which then this SEO information would not be free, or provide the SEO information in articles such as this that links you to the rest of SEO tips that would have made up my SEO book.

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      quibustrainings 4 years ago

      I could never understand why SEO Gurus talk and write diplomatically most of time. 1500+ words long hub with NO implementable information. Must provide some measurable Tips. Sorry but beautiful hub with no expected information

    • yuris profile image

      yuris 4 years ago

      Absolutely right! Waiting for that post.

    • Page1 SEO tactics profile image
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      Page1 SEO tactics 4 years ago

      Thanks yuris and dragnhaze for the suggestion I will have to get on that idea asap, as I have realized that many newbies to e-entrepreneurship may not realize what kind of competition they are up against.

    • dragnhaze profile image

      dragnhaze 4 years ago

      I completely agree with yuris about writing a hub on finding a page one ranking niche. Welcome to HubPages as well, looks like you're off to a great start. Definitely agree with you that you have to accommodate Google's expectations to get ranked on the first page.

    • yuris profile image

      yuris 4 years ago

      I think it will be good idea to write a hub about noticing the right niches for creating small sites with about 50-100 pages. There are some niches where getting on the first page of Google seems pretty hard or even impossible and many newbies make this kind of mistake.

    • Page1 SEO tactics profile image
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      Page1 SEO tactics 4 years ago

      Thanks for checking out my hub yuris, indeed you have come into the SEO business in very difficult times. Google has gone into overdrive against webspam with the penguin algorithm, using user feedback from their block this site Chrome extension to knock websites or content out of a 1st page ranking, I only hope that all the Internet Entrepreneurs don't start getting ugly and start using it to knock their competitors down. As long as they don't, these and my future SEO tips to come should help you rank on page one for your desired keywords and key phrases, as my other writing accounts have been doing a steady increase all throughout Google's panda updates and penguin addition.

    • yuris profile image

      yuris 4 years ago

      Seems that I started working on SEO issues in very difficult times. Google decided to tweak their algorithms talking about 'quality content', which is a very broad definition. I've managed to make some improvements on my first Blogspot attempt but the results weren't that good. I hope that this and other hubs would point me in the right direction. Great post BTW!

    • Page1 SEO tactics profile image
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      Page1 SEO tactics 4 years ago

      Thanks ZK Tutorials, I am working on more articles that will help you optimize content according to the criteria the search engines are looking at, just there is so much to cover on all the criteria that one article probably would have become a book. So I hope you'll check back at my profile later on to check them out.

    • ZK Tutorials profile image

      ZK Tutorials 4 years ago

      Excellent info right here

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