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Updated on June 13, 2010


In our emerging the communities, there are may types of professionals. Business consultants, writers, web designers, doctors, engineers, farmers etc. What does it take to be considered a professional? Well according to the definition from webster’s dictionary, a professional is “Engaged in, or worthy of the standards of, a profession”. Does this definition mean that if you are engaged in a profession you are automatically considered a “professional?” Of course not? Creating a professional image entails a great deal of time and effort. Not only should you have a great deal of knowledge and experience in your chosen field but you must conduct your business in a professional manner. Developing a professional image today will include all aspects of your work: Altitude, Courtesy, Honesty, Product, Customer Service, Technical Support, Refunds etc.

Among these values, honesty is the most needed professional skill today. One has to earn ones customer’s trust to create long term relationship. The richness in money is never wealth until it creates a long term healthy condition for the buyer and seller alike.

Service please!! Do you understand what I mean? Over the next coming years, our economy will be based on flexible service. Today generic brands are everywhere on supermarket shelves, from canned soup to washing detergent to aluminum foil and pharmaceutical drugs. In our cities, buyers of commodities are inundated with diverse manufacturers touting near identical features in each years product offerings. In such informative and placeless society as we have it today, ideas and technologies flow at such a rapid pace that manufacturers can no longer differentiate themselves on product feature alone. Each manufacturer has access to the same machine tools, global labour pool, business school graduates and engineers, computer technology and patent licenses. In such an environment, how can the manufacturers of the future compete?

The manufacturing companies and businesses that will survive this changing forces will increasingly view themselves as service companies. It is no longer enough to provide a thing. When physical objects become so easy to stamp out, their value to each of us declines unless the object is conceived so clearly that it renders superior service.

For service, we will pay! The successful manufacturer of tomorrow will understand that things alone don’t fully satisfy the needs of the customer. They will look at what they are offering the customer as a holistic package of goods and service; providing the appropriate mix of things, information, training, customer service, and personal attention to fully answer the consumer’s real needs. This intimacy has uncovered the law that the closer to the customer a company will get, the more successful it will be. This is the meaning of today’s direct marketing strategy. Hence in this service age, vendors will seek to get into our homes, our bedrooms, even our minds. So beware of your choice good. Be sure it is sustainable!


There is a natural alliance between the recreation of wealth and the cultivation of character. Economic success is built on moral foundation on the rule of the nature law. Service is a social responsibility and it is a matter of hardheaded business logic. A network has emerged for world class companies and progressive attitudes. Time was when our standard were formed at home. But with so much of our population in the work force and business; leaders in all occupation and profession have more responsibility than ever before. People will need not only solve problems but also to define the problems to be solved. They will be self motivated, adapt easily to team work, combine knowledge from multiple disciplines, and be conversant with electronic media as source and medium of knowledge. The continent must become a single classroom with out walls.

In the 21st century, school diploma and certs will disappear. This is even evident in the school system we have all around today. Employers are more interested in what a student knows right now, than what he once knew. In fact what he can do and which service that could be given. Because of the advancement of knowledge, learning therefore has become an on-going process for life rather than a one time event. We are already finding learning systems in companies. Institutions of the time is shifting from today’s university resemblance. They have emerged to educate the people, youths and women; offering life long education to individuals of all ages using the might of information.

We need education at all cost! Our occupational leaders are beginning to speak out! This is so because transactions that are not balanced with the law of wealth does not lead to relationships, and destroys organizations, hence causing poverty. In these days of merger, acquisition and corporate take overs, corporation are ruling with ideas.

Business motive and social responsibility in the emerging global situation is an urgent need. We are already recording hundreds and thousands of compliant business transactions conducted everyday by compliant men and women. Thoughtful business leaders who think big; but attend to the detail of teaching their people how to grow. Hence responsible business practice has become a timely move. A responsible businessman today is the light of civilization in the community in which he lives. With the right corporation, there is no telling how far he can go!.

Join wherever business leaders of tomorrow are being taught today. Globalization will see the triumph of junk culture. So engineers of sustainable culture are emerging.

Engineering is not restricted to technology designs only. To me all business leaders, professionals and managers in all works of life, in short all self governing professions are engineers.

Sometime ago, a columnist in a newspaper expressed his view of engineers. He poured his mind by calling them as they are today, ‘spear carriers for the whore of Babylon’, he berated them as ‘elves at the work table of novelty’, ‘blind servants of commerce, lacking in character, soulless technocrats, but not socially literate’. He saw engineers as ‘bulldozers of neighborhood’, servants of strip mining and the advanced guard of free enterprise system that is vain, unthinking and rapacious’. He depicted engineers as concerned only with making better and better colour Tv sets, developing new diseases and synthetic concoctions to alleviate them, all for the end of crash professionalistic cults.

Without reacting angrily to that castigation of today’s professionals, I think the activity of most self governing professions today are based on great information which has given us discoveries based upon research and observation. These feats are no greater in product than the information used by ancient men in Africa who discovered the flame. Information has been helping us learn the ‘How’, but not the ‘Why’ or’ What’.

If we look around us, we will agree that most of industrial society’s amazing technological achievements and many of its physical comforts are the result of science and technological impute. These successes were achieved by single minded dedication to specific problems. The specialization which characterize all of today’s working efforts. Hence the word specialist has become a functional word. What has it offered? Specialized for one single problem, linear thought development, with one thought following the other in succession, in a predetermined direction. Excluded and called distractions are examinations for thought which lie hidden, besides, rather than along the prescribed path (In a fourth dimensional situation, the thought could be scattered every where).

While producing more synthetic antibiotic for instance, Medical Science has remained unconcerned why all these drugs are needed even when convinced of its side effects. While tapping more and more fossil fuel, technology remain unconcerned why all these fuel is needed, and show little interest in the air pollution. While such tunnel vision is useful in solving a specific problem, it isolates science and technology from other part of society and leaves it blind to society’s changing values. This is why we need this inert knowledge today; the knowledge of cause. Science and technology has been dealing with the effects but cannot tell the why of these effects.


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