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Essential Public Relations Tools

Updated on September 15, 2014

A resource list to help you to do PR

Add these some of these tools to your public relations tool chest and you'll be prepared for what your career throws at you tomorrow.

Marketers Guide to Community Benefit Reporting - Learn what and how to do community benefit and Form 990 reporting.

Shows healthcare marketers how to gather data effectively from every corner of their organizations and how to use this information to promote their good deeds through tailored messages to multiple audiences on an ongoing basis.

Wayfinding - These firms have hospital experience

Once you figure out that signs aren't the solution, you've begun to understand the concept of wayfinding. These companies don't stop at signs, but are wayfinding consultants.

Wayfinding for Health Care: Best Practices for Today's Facilities - by Randy Cooper

Atlases and Maps - You don't necessarily have to ask for directions.

These are map and mapping resources.

A Few Good Feeds

You can't read everything out there, but here's a place to start.

Stay fresh. Breathe. Learn a little on company time:

Headlines from PR Weblogs on

PR & Marketing Blogs from

Communicating Infection Control - For Safety Committees & Hospital PR Departments

Hospital PR managers are often charged with communicating infection control & safety messages. Here's a great option. The video and matching posters are available from The company also offers a handwashing video, "Soap in the CIty."

Reader Feedback - Leave a note or suggestion for the cardboard monkey.

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    • profile image


      6 years ago

      This is a huge list of PR tools! I have got services from the following translation agency:

      Quick Lingo is a leading translation agency that provides high quality, quick and fairly priced professional services.

    • Phillyfreeze profile image

      Ronald Tucker 

      7 years ago from Louisville, Kentucky

      I work at a 76 bed Pediatric medical facility and I will definitely share this resource rich lens with our Public Relations Director.

    • profile image


      8 years ago

      I found lots of useful information, great lens, Thanks!

    • profile image


      8 years ago

      Thanks for the great list!

      In case you're hungry for more, you can find another 400 Public Relations tools and over 250 PR blogs on Would be interested to know what you think.

    • profile image


      9 years ago

      Useful've got some really great resources here. Just wanted to let you know about the PR Dashboard I use regularly. Check it out if you get a chance, its a really helpful PR resource site.

    • profile image


      9 years ago

      Just wanted to let you guys know about another great clipping service that you missed. WebClipping Clipping Service

    • profile image


      10 years ago

      Nice work here with a lot of helpful information. I'd like to share a useful social media inspector as well, it can check the google PR of the page with certain keywords.


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