Essential Public Relations Tools
A resource list to help you to do PR
Add these some of these tools to your public relations tool chest and you'll be prepared for what your career throws at you tomorrow.
Canned Copy - Sources for pre-written copy for the healthcare professional:
In-depth, consumer-oriented health articles in a choice of two lengths--1000 words or 750 words. Can be edited, revised, localized to meet your needs.
Provides timely and reliable health information articles; health and safety tips; healthy recipes; safety alerts and recalls.
- I Need a Great Story
Royalty-free lifestyle content such as articles, videos and infographics that you buy with credits and may use in newsletters, e-newsletters and so forth.
Syndicated Publications - Make your job easier by combining local and syndicated copy
- Healthy Advice Communications
Offers turn-key hospital patient handbooks & television guides supported by local advertising. Formerly VVI, The Patient Handbook Company. Now a division of Healthy Advice Networks.
- American Hospitals Patient Guide Inc
Patient handbooks and magazines supported by advertising.
News Release Distribution Services
- PR Web
- PR Newswire
We deliver your message to the print and broadcast newsrooms, journalists, bloggers, financial portals, social media networks, Web sites, content syndicators and search engines that reach your target audiences.
Send press releases and digital multimedia to local, international and vertical markets.
- Xpress Press
No matter how large or small your business, Xpress Press can write and distribute your press release to A-list media sources selected from a database of thousands of journalists who opt-in to receive our press releases.
Put away Your Clipping Scissors - Clipping & Monitoring Services
Research Tools for PR
- Sperduto and Associates
Employee surveys and consulting.
The Promotional Gift Catalog - Specialty items, Trash 'n Trinkets, Giveaways
- Healthcare Observances: Special Days, Weeks & Months
Get the most out of special days, weeks and months these healthcare-related items.
- PID Plates
Add your company name or URL in 3-dimensional lettering to the back of your vehicles.
Translation Services - Sometimes it takes more than one language to communicate.
In nearly 300 centers and 30 countries around the globe, inlingua centers offer high-quality language training and translation services over a wide range of languages.
HealthTranslations.com serves as a repository of translated materials specific to health care. Coordinated by the Missouri Hospital Association and developed through a grant from Tenet Healthcare Foundation and Tenet St. Louis.
An industry leader in website translation technology with over 200 major clients in travel & hospitality, retail, healthcare, consumer products and government.
- Hispanicare (Dr. Tango)
HispaniCare™ (DrTango, Inc) was founded in 1999 to provide online Hispanic marketing and communication services to U.S. business in the food, diet and healthcare industries serving the large and fast-growing U.S. Hispanic market.
- Tips about Online Translation Tools
The web also offers a number of translation sites and tools. Information broker Mary Ellen Bates provides some useful links.
Community Benefits - Tools especially for non-profits.
- Community Benefit Inventory for Social Accountability (CBISA)
Track and report community benefits easily and accurately.
- A Guide for Planning and Reporting Community Benefit
This book by the Catholic Health Association provides guidelines and standard definitions that were developed with from financial and accounting organizations. It is a comprehensive reference that can be used by any not-for-profit health care organiz
- Association for Community Health Improvement
The national association for community health, healthy communities and community benefits.
Marketers Guide to Community Benefit Reporting - Learn what and how to do community benefit and Form 990 reporting.
Shows healthcare marketers how to gather data effectively from every corner of their organizations and how to use this information to promote their good deeds through tailored messages to multiple audiences on an ongoing basis.
Displays, Kiosks and Such
Kiosks for healthcare such as check-in, consent forms, and way finding.
Signage, wayfinding, healing environments that integrate with your brand.
Digital signage for healthcare using flat screen displays driven by broadband Internet connections.
- Society for Environmental and Graphic Design
Some common examples of work within the field of environmental & graphic design includes wayfinding systems, architectural graphics, signage, exhibit design, identity graphics, civic design, pictogram design, retail and store design, mapping and
- ChannelCare (Vericom)
LCD display systems to reach customers, employees and physicians with messages from Vericom.
Digital signs of various types, including healthcare applications.
- Aseco Interactive
Interactive digital TV, patient education and on demand patient education.
- Skylight Health Systems
Interactive patient TV systems including on-demand patient education, feedback, request systems, virtual whiteboards and online food ordering.
- Tightrope Media Systems
Carousel Digital Signage is in use at thousands of corporations, educational institutions, municipalities, and small businesses throughout the United States.
- AXISTV Digital Signage Applications
Friendly, browser-based system to create, schedule and deliver important announcements and alerts across your network from anywhere in the world. Creating a message is as simple as filling out a form; imports media files and uses calendar-based sch
- Healthy Advice - Waiting Room Networks
Editorial content and Flash animation health segments about disease-state awareness, prevention and management are displayed in high-traffic physicians' waiting rooms.
Designed for waiting rooms, lobbies, and other high-traffic areas. Can be used to custom-build your very own patient education network.
Wayfinding - These firms have hospital experience
Once you figure out that signs aren't the solution, you've begun to understand the concept of wayfinding. These companies don't stop at signs, but are wayfinding consultants.
Wayfinding for Health Care: Best Practices for Today's Facilities - by Randy Cooper
Atlases and Maps - You don't necessarily have to ask for directions.
These are map and mapping resources.
- Med Maps
Hospital Wayfinding Maps, Visitors' Guides, Dimensional Renderings, Floor Plan Renderings
- Perspecto Map Company
Creates custom, 3-dimensional maps for business, economic development, hospitals, universities and tourism.
- Zip Code Maps
Quick zip code boundry maps integrating with Google maps. See description at Quick Zip Code Maps.
- Corbin Design
Wayfinding and 3-dimensional maps from an agency based in beautiful Traverse City, Michigan.
PR Professional Societies & Organizations
- The Society for the Promotion of Good Grammar
The Society for the Promotion of Good Grammar is for pen-toters appalled by wanton displays of Bad English.
- Public Relations Society of America
Resources for PR professionals, including accreditation, special interest groups, education resources and national conferences.
- International Association of Business Communicators
Founded in 1970, The International Association of Business Communicators provides a professional network of almost 16,000 business communication professionals in over 70 countries.
Bottom Right Drawer - Your resume and career resources
A Few Good Feeds
- A Dictionary
- An Encyclopedia
- Media Directory
- Publications Critique Service
An objective and confidential analysis of your communications materials and campaigns.
- On Hold Concepts
Tell your organization's story through on-hold telephone messages.
Music and messages on hold.