Pepsi and Doritos 2011 Superbowl Ad Contest Finalists
Doritos(r) and Pepsi Max(r) are promoting their brands via another Superbowl Ad contest. The contest is used to advertise the promote these two products by the use of 30-second commericals. The submitted commercials were judged based on originality and creativity, adherence to the creative assignment and the overall appeal.
After sorting through thousands of entries, the organization has selected ten finalists. Each of the ten finalists (5 for each brand) receive $25,000. These ten commercials are posted on the Doritos/Pepsi website and fans vote to select six final commercials. Note, fans are entered into a contest to win a trip to the Superbowl by voting, plus, undoubtedly, giving up their info for future marketing campaigns.
The six finalists selected via this voting process will be shown during the Superbowl broadcast. If any of the ads rate No. 1 on the USA Today Ad meter, the creators will receive $1 million cool dollars. Second place on the meter earns $600,000 and a third place finish gets $400,000.
Use the link below if you are interested in viewing the ads and/or voting.
Vote for Your Favorite Ad
Doritos, Pepsi and fans have whittled down the contests down to ten finalists. Use the link below to access the website for the Doritos and Pepsi Cola Max Ad contest.
Pepsi Cola is sponsoring another contest to shed some light on depressed world conditions, specific national and global problems and offer solutions. Check out this website for information and to vote on some worthy projects.