ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Preparing a Marketing Plan

Updated on November 8, 2009


Preparing a Marketing Plan


Marketing is the movement of your product or services from one place to another or from your side to that of the consumer's side. It differs from selling in the sense that marketing is getting people to want your product and services, then, selling and delivering your product to them.

In marketing, first, you need to conduct a market study to find out the condition of the product. You also need to know your customers' preferences.

Steps in Preparing a Marketing Plan:

1.    Know your market and find out what they want.

The following questions may help a would-be entrepreneur to succeed:

a.   Who am I trying to sell to?

b.   What color, design, and size do they want? How many?

c.   Where do they live?

d.   To what age bracket do they belong?

e.    When do they buy? (rainy season, Christmas season, special occasions)

2.   Target your market.

Take note of the following approaches:

a.   Focus on a particular geographical area. Can you expand internationally or
will you just operate within the nearby towns?

b.   Know the best-selling product.

c.    Tap those who are most likely to buy your product.

3.    Know your competitors.

Identify as much as possible your competitors. In what way do they excel? Set criterias so that you may overcome the weaknesses of your product.

4.   Cost and price your product or services.

Determine the cost of your product. Use the cost-plus method which means costl plus mark-up. Divide the total cost by the number of products to get the unit cost Apply a certain mark-up.

5.    Promote and advertise your product.

There are some factors that trigger the sale of the product. Sometimes when people are satisfied with a certain product, they tell other people about it. You call it word-of-mouth advertising. There are 2 general types of promotion: the personal selling and advertising.


Kinds of inexpensive advertising:

a.    Direct mail and direct advertising

Direct advertising is usually used when you market in a

subdivision. You call it a house-to-house selling.

Direct mail is done through the use of leaflets if you are serving a bigger


b.    Print Ads

Placing information advertisement in local publications,   newspapers or tabloids.

c.    Radio advertising

This is a little less expensive and could possibly reach rural areas.

d.    Advertising Specialties

Advertising messages can appear on T-shirts, pencils, notebooks, calendars, etc.

e.    Outdoor advertising

This is most effective near stores where people usually go from time to time to get their needs.

f.    Transit Advertising.

Also called moving billboards, like the ones printed on cars, taxicabs, and buses.

g. Web Online Advertising


6.  In making a plan for the distribution of your product, consider the following factors:

1.   The cost of selling

2.   Selling

3.   Storage

4.   Delivery



    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)