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Promote your Brand with Business Gifts

Updated on March 9, 2014

Gift Giving

If you’ve got a business, you want everyone to know about it. One way you can get the word out is by sending corporate gift baskets (corporate gift shown in the photo courtesy of All About Gifts & Baskets).

Some companies have strict rules about what their employees are allowed to accept as business gifts. For instance, accepting a flat screen TV as a “thank you for your business” is forbidden as it might constitute a bribe or shady business practices. But employees are allowed to accept certain level gifts, the price being determined by each company’s own policies.

Get Seen

Your job is to get into the company with your logo on something that everyone will see every day. Think desk items.

Employees are allowed to accept these and they will often set them up right on their desks where everyone can see.

Did you work with a great graphic designer this year? Send him a personalized pewter desk clock with your business name emblazoned on it.

It’ll be there every time that designer checks the time.

Are Gifts Tax-Deductible?

Spend a Little More

The idea here is to give corporate logo gift boxes. That’s easy. But finding a gift that looks high end that the recipient will actually keep and display is another matter entirely. Don’t send junk. If it’s plastic and disposable or likely to break, forget it. Go with something much more durable and memorable. You may have to invest a few more dollars, but the results will be worth it.


Brand & Tagline

Think about digital picture frames with your logo boldly engraved on it. No one would think to throw out a picture frame when it’s a digital one. A simple message like, “Compliments of Acme” works well. You can also include your tagline as it should tell people what you do in one line. A good tagline is a promotion all its own every time the recipient reads it. Think “Acme Airlines: The company that gets you there on time.” If your company doesn’t have a tagline, you should create one.

Pick & Choose Your Special Customers

Don’t try to cover the entire coastline with gifts. You’ll bankrupt yourself. Focus on a few loyal clients and make your gift noteworthy. They’ll talk it up to their colleagues every time they are asked where they got it. Instead of dropping a few hundred dollars on cheap plastic pens, invest a little more and get a few great engraved metal pens that look substantial. Send them to your best prospects with a hand-written note. Everyone loves a hefty pen.


Befriend Secretaries

Get your name in front of secretaries who often make the purchasing decisions. A classy glass mug engraved with your name and tagline may become her new pencil cup, which she’ll display on her desk for everyone to see. When it comes time to call someone in your line of work, who’s going to be top of mind?

Do you send business gifts?

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Think It Over & Plan

Promotion isn’t easy. It requires some thought on your part. Many people panic when they think of promotional products. They think they have to rush and get something out and then end up spending more on rush fees than the items are worth.

Plan ahead of time. Beat the rush and you’ll have quality items that you’re proud to have your name on. And always include your business card with every item you send. If possible, deliver your corporate gifts in person for an added touch.


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    • janices7 profile image

      Janice S 7 years ago

      Great ideas and suggestions!

    • acaetnna profile image

      acaetnna 7 years ago from Guildford

      These are great - thanks.

    • Robwrite profile image

      Rob 7 years ago from Bay Ridge Brooklyn NY

      Good tips. Thanks.