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Promote your Business on Twitter

Updated on June 19, 2013

I have read a number of articles about promoting small businesses on Twitter. Most of these articles add 20 or more tips, and only skim the surface on how to promote and gain followers. Am I the only one who finds this a bit...unhelpful? Here, I've listed four (4) ways to get you on your way. It's not a lot, but I sure do go in depth.

Good Content

I can't stress how important this is. There are so many Twitter users out there that it's easy to become one of a million. With the right content, you're standing out from the crowd and proving that you have something everyone wants.

First, you should tweet at least three times a day, and not just about your product or web site. Make one tweet about your business (for example, mineral make-up). Make a second tweet about something that's personal to you, such as your love for cruelty-free corporations. Now make the third tweet a combination of your business and your interest, like the reason you make vegan lipstick out of natural products.

See how that works? Do this one day, and the next day devote your time to commenting on your followers' tweets. The following day, tweet a give-away or coupons to promote your business. People love incentives. Next, tweet about something funny you saw in the news, or a funny story about a business colleague. You have to post tweets about your business, but your followers want to connect with you on a personal level, so throw in some personal tweets, as well. And please, don't forget a few incentives.

Follow the Leader

Follow the Popular Kid

If your competition has 80,000 more followers than you, then I suggest you follow them. Comment on one of their tweets and subtly add a link back to your account. If their followers are interested in your competitor's products, then they will be interested in what you're offering, too. All 80,000 followers will see your comment. Chances are, they'll go to your Twitter page and see what you're offering.

So, what are you offering?

On your Twitter page, you should offer

  • Store Discounts for your followers. Show your followers how appreciative they are by presenting them with discounts to your goods or services. This will also give other users an incentive to become a follower.
  • Share a Video. People love videos. If you can upload a video once a month to help promote your business, do so. Put a face and a voice behind the company name. What should the video consist of? Anything that relates to your company and can be helpful to your followers/customers. For example, the owner of a small business selling mineral make-up can upload a video about the new products coming out next season.
  • Giveaways! What do people love more than a video? Giveaways. Like the store discount, give your followers the opportunity to win a free product. If they aren't following, they can't win free things. Sends petty, but this brings more followers to your Twitter account, thus bringing more customers to your small business.

Follow the Leader's Followers

An important tip I read on is to follow the users who are following the "popular kid". Why? If you follow a modest number of them and stay active on their Twitter accounts, chances are a few of them will follow you. Why is that good? These are potential customers.

More important advice from the article on Turn Key Internet is to only follow the ones who are still active. As time goes by, unfollow those who don't tweet often and those who haven't followed you back. Then pick a few more to follow.

Tweet Constantly

I know how difficult it can be managing your Twitter account when you're also managing your other social networks and running your business. Still, it's important to stay active on Twitter, otherwise people will unfollow you in a heartbeat. In one of my Hubs, How to Manage your Social Media Networks, I created a pseudo schedule to get your started, as well as a calendar. I highly promote the use of schedules. This will keep you relevant, and not to mention, it keeps you sane.

Whoever you choose to follow on Twitter, make sure their social circles are related to your business.

Is there anything I didn't cover? Do you suggest an even better tip than the four listed above? Feel free to let me know. I'm always looking for more ways to improve my hubs, and like everyone else, grow my social media networks.


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