ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Promote your Business on Twitter

Updated on June 19, 2013

I have read a number of articles about promoting small businesses on Twitter. Most of these articles add 20 or more tips, and only skim the surface on how to promote and gain followers. Am I the only one who finds this a bit...unhelpful? Here, I've listed four (4) ways to get you on your way. It's not a lot, but I sure do go in depth.


Good Content


I can't stress how important this is. There are so many Twitter users out there that it's easy to become one of a million. With the right content, you're standing out from the crowd and proving that you have something everyone wants.

First, you should tweet at least three times a day, and not just about your product or web site. Make one tweet about your business (for example, mineral make-up). Make a second tweet about something that's personal to you, such as your love for cruelty-free corporations. Now make the third tweet a combination of your business and your interest, like the reason you make vegan lipstick out of natural products.

See how that works? Do this one day, and the next day devote your time to commenting on your followers' tweets. The following day, tweet a give-away or coupons to promote your business. People love incentives. Next, tweet about something funny you saw in the news, or a funny story about a business colleague. You have to post tweets about your business, but your followers want to connect with you on a personal level, so throw in some personal tweets, as well. And please, don't forget a few incentives.


Follow the Leader

Follow the Popular Kid

If your competition has 80,000 more followers than you, then I suggest you follow them. Comment on one of their tweets and subtly add a link back to your account. If their followers are interested in your competitor's products, then they will be interested in what you're offering, too. All 80,000 followers will see your comment. Chances are, they'll go to your Twitter page and see what you're offering.

So, what are you offering?

On your Twitter page, you should offer

  • Store Discounts for your followers. Show your followers how appreciative they are by presenting them with discounts to your goods or services. This will also give other users an incentive to become a follower.
  • Share a Video. People love videos. If you can upload a video once a month to help promote your business, do so. Put a face and a voice behind the company name. What should the video consist of? Anything that relates to your company and can be helpful to your followers/customers. For example, the owner of a small business selling mineral make-up can upload a video about the new products coming out next season.
  • Giveaways! What do people love more than a video? Giveaways. Like the store discount, give your followers the opportunity to win a free product. If they aren't following, they can't win free things. Sends petty, but this brings more followers to your Twitter account, thus bringing more customers to your small business.

Follow the Leader's Followers

An important tip I read on turnkeyinternet.net is to follow the users who are following the "popular kid". Why? If you follow a modest number of them and stay active on their Twitter accounts, chances are a few of them will follow you. Why is that good? These are potential customers.

More important advice from the article on Turn Key Internet is to only follow the ones who are still active. As time goes by, unfollow those who don't tweet often and those who haven't followed you back. Then pick a few more to follow.

Tweet Constantly

I know how difficult it can be managing your Twitter account when you're also managing your other social networks and running your business. Still, it's important to stay active on Twitter, otherwise people will unfollow you in a heartbeat. In one of my Hubs, How to Manage your Social Media Networks, I created a pseudo schedule to get your started, as well as a calendar. I highly promote the use of schedules. This will keep you relevant, and not to mention, it keeps you sane.

Whoever you choose to follow on Twitter, make sure their social circles are related to your business.

Is there anything I didn't cover? Do you suggest an even better tip than the four listed above? Feel free to let me know. I'm always looking for more ways to improve my hubs, and like everyone else, grow my social media networks.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)