Promotion and Marketing In Person
Why Bother with Old Marketing Techniques?
With internet marketing and promotion so easy and efficient why bother with some of the old ways of marketing? Internet marketing and promotion of our products and services is obviously the wave of the present and the future. What has happened to good old marketing techniques like sending letters, making phone calls and physical legwork? I am as guilty as the next person depending on social networking for promotion. I also rabidly take advantage of all free tutorials on internet marketing. After all you can promote yourself with the click of a finger. Sounds pretty easy, but is it?
The problem with all these great and somewhat easy methods of marketing is that everyone else is also partaking in this activity. I personally am excited with new followers on Twitter, Linkedin and of course Facebook. As you are busy updating all your social networks with new writing or new products sometimes the results can be very disappointing. It often seems that each offer of a product or service is trying to outdo another. And needless to say we are bombarded daily with a million new ways to make money online.
I do remember in the beginning when there were just a few free offers and people were grabbing them. Today almost everything is offered"free".
Don't stop marketing online, as it is a great way to get the word out without leaving your home. Remember not to overdo self promotion as it will eventually backfire in one way or another. The keyword here is to spend time promoting others who you believe in.
Research all Possible Resources
Plan your strategy and check out all ways to market and promote. You can go online to find magazines, newspapers and other media to promote your product or service. Keep a running list of the different media that might be interested in what you have to offer.
Send a letter--yes a real letter with information about what you have to offer. Wonderful things can happen when you reach outside of the internet BOX. Many years ago when promoting my newly self published book, I wrote a letter to a business magazine about my book and business. I got a full page story, plus follow ups for about 5 years.
Make sure you read the magazine and know what content they may be interested in. When you contact them with your information include something from the magazine so they know you did your homework. People still read magazines and newspapers that are not online.
Radio Shows and TV Shows
There are thousands of radio shows looking for people to interview. Radio and TV talks shows are still a viable part of our world. How interesting or newsworthy is your topic?
You can purchase a list from Joe Sabah of several hundred top radio talk shows with all the information you need for each station including who to contact. and even topics they favor. You must be patient with this as it takes time to reach the person who is the decision maker.
1. Make the call and leave a voice mail. Make sure to have a great opener that will inspire a call back.However don't get caught up in being overly clever, and introduce yourself and maybe a sentence or two why your topic will interest their audience.
2. Call back a second time with a quick message.
3. Still no luck--write an email and follow up.
4. I got interviewed on several radio shows, and I had to be patient and tenacious.
Local Marketing and Networking
Check out your local market for interest. It is okay to drop off a brochure and introduce yourself to a potential client. People like doing business with people in their own city as it creates a bond and trust. When people are busy just drop off the brochure and make a quick comment.
Repeat this process in about 6 weeks.
Mt favorite statement was, "May I follow up with a quick phone call"? I always got a positive answer.
Make sure to do the networking route. Join a chamber or a networking group. Remember to help others as that is great inspiration to pay you back.
Letters, Post Cards and Phone Calls
Are letters and phone calls a thing of the past when it comes to marketing? When is the last time you put a stamp on an envelope and mailed a letter?
What about a colorful postcard with a picture of your product or service? Perhaps you could write a few sentences about what you have to offer. Of course you can include a your web address, email address and even a phone number. Today with marketing on a robust journey on the internet, it is especially nice to receive a post card. Have a special gift offer. Make sure to show your credibility with a very cautious public. Perhaps a reference, BBB insignia etc. might establish your business.
Today with caller ID it is often difficult to reach people by phone. However, if you have on your card you are going to call, you may perk an interest and recognition when you call.
Send out a second mailing about 1 month later.
Follow up with anyone showing interest.
It takes several mailings, calls and follow ups because people who may not be interested one day may be the next. People's lives change and so do their needs.
Take advantage of family and friends simply by asking them if they know of anyone who could use your services. It is amazing how this word of mouth thing works.
Always send a thank you note or a small gift to someone who refers business your way. The person will continue to find customers for you. We all like to be appreciated.