ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Marketing & Sales

Promotion and Marketing In Person

Updated on August 4, 2014

The Computer

Why Bother with Old Marketing Techniques?

With internet marketing and promotion so easy and efficient why bother with some of the old ways of marketing? Internet marketing and promotion of our products and services is obviously the wave of the present and the future. What has happened to good old marketing techniques like sending letters, making phone calls and physical legwork? I am as guilty as the next person depending on social networking for promotion. I also rabidly take advantage of all free tutorials on internet marketing. After all you can promote yourself with the click of a finger. Sounds pretty easy, but is it?

The problem with all these great and somewhat easy methods of marketing is that everyone else is also partaking in this activity. I personally am excited with new followers on Twitter, Linkedin and of course Facebook. As you are busy updating all your social networks with new writing or new products sometimes the results can be very disappointing. It often seems that each offer of a product or service is trying to outdo another. And needless to say we are bombarded daily with a million new ways to make money online.

I do remember in the beginning when there were just a few free offers and people were grabbing them. Today almost everything is offered"free".

Don't stop marketing online, as it is a great way to get the word out without leaving your home. Remember not to overdo self promotion as it will eventually backfire in one way or another. The keyword here is to spend time promoting others who you believe in.

Research all Possible Resources

Plan your strategy and check out all ways to market and promote. You can go online to find magazines, newspapers and other media to promote your product or service. Keep a running list of the different media that might be interested in what you have to offer.

Send a letter--yes a real letter with information about what you have to offer. Wonderful things can happen when you reach outside of the internet BOX. Many years ago when promoting my newly self published book, I wrote a letter to a business magazine about my book and business. I got a full page story, plus follow ups for about 5 years.

Make sure you read the magazine and know what content they may be interested in. When you contact them with your information include something from the magazine so they know you did your homework. People still read magazines and newspapers that are not online.

Radio Shows and TV Shows

There are thousands of radio shows looking for people to interview. Radio and TV talks shows are still a viable part of our world. How interesting or newsworthy is your topic?

You can purchase a list from Joe Sabah of several hundred top radio talk shows with all the information you need for each station including who to contact. and even topics they favor. You must be patient with this as it takes time to reach the person who is the decision maker.

1. Make the call and leave a voice mail. Make sure to have a great opener that will inspire a call back.However don't get caught up in being overly clever, and introduce yourself and maybe a sentence or two why your topic will interest their audience.

2. Call back a second time with a quick message.

3. Still no luck--write an email and follow up.

4. I got interviewed on several radio shows, and I had to be patient and tenacious.

Local Marketing and Networking

Check out your local market for interest. It is okay to drop off a brochure and introduce yourself to a potential client. People like doing business with people in their own city as it creates a bond and trust. When people are busy just drop off the brochure and make a quick comment.

Repeat this process in about 6 weeks.

Mt favorite statement was, "May I follow up with a quick phone call"? I always got a positive answer.

Make sure to do the networking route. Join a chamber or a networking group. Remember to help others as that is great inspiration to pay you back.

Letters, Post Cards and Phone Calls

Are letters and phone calls a thing of the past when it comes to marketing? When is the last time you put a stamp on an envelope and mailed a letter?

What about a colorful postcard with a picture of your product or service? Perhaps you could write a few sentences about what you have to offer. Of course you can include a your web address, email address and even a phone number. Today with marketing on a robust journey on the internet, it is especially nice to receive a post card. Have a special gift offer. Make sure to show your credibility with a very cautious public. Perhaps a reference, BBB insignia etc. might establish your business.

Today with caller ID it is often difficult to reach people by phone. However, if you have on your card you are going to call, you may perk an interest and recognition when you call.

Send out a second mailing about 1 month later.

Follow up with anyone showing interest.

It takes several mailings, calls and follow ups because people who may not be interested one day may be the next. People's lives change and so do their needs.

FInal Words

Take advantage of family and friends simply by asking them if they know of anyone who could use your services. It is amazing how this word of mouth thing works.

Always send a thank you note or a small gift to someone who refers business your way. The person will continue to find customers for you. We all like to be appreciated.

Marketing And Promotion

Do you market your product or service outside of the internet?

See results

Comments

    0 of 8192 characters used
    Post Comment

    • amazmerizing profile image

      amazmerizing 2 years ago from PACIFIC NORTHWEST, USA

      Nice article here, it is appreciated. You are so right, people sometimes forget the tried and true strategies of just a REAL person to deal with can do wonders. If I had an actual product to sell, for example, I would pound the pavement with it for sure! Great strategies! TFS ;)

    • erinshelby profile image

      erinshelby 3 years ago from United States

      I love your idea of postcards! Postcards are so cute to send and receive, and since they don't need to be opened, they're much more eye-catching than mail in an envelope. (Even better still, since they're not in an envelope, they won't be mistaken for a bill!)

    • AudreyHowitt profile image

      Audrey Howitt 3 years ago from California

      Helpful, helpful --so helpful! And I love that there is some human contact involved here

    • torrilynn profile image

      torrilynn 3 years ago

      you are right that there are effective ways to go about marketing self offline such as the radio and letters. thanks for the useful hub. voted up and shared.

    • Mel Carriere profile image

      Mel Carriere 3 years ago from San Diego California

      The fan mail does not seem to be working right now, so I just want to leave a note saying that I look forward to perusing your informative hubs. I need all the marketing help I can get. Very useful information here.

    • travel_man1971 profile image

      Ireno Alcala 3 years ago from Bicol, Philippines

      Hi, Ms.Carol. I'm on-and-off on HP. This hub gives me pointers that I can rely on for future use. Promoting one's services offline is best shared through word-of-mouth, among friends and family members.

      Thanks for sharing!

    • stuff4kids profile image

      Amanda Littlejohn 3 years ago

      Great ideas here.

      I think you are spot on to point out that off-line marketing is still a going concern.

      In fact, this has helped me to make a decision as I had been thinking about getting some business cards printed to promote my hubs. I've seen that there are companies that offer 250 or so printed cards free so there's really nothing to lose.

      Thanks so much for sharing with us, Carol! :)

    • rebeccamealey profile image

      Rebecca Mealey 3 years ago from Northeastern Georgia, USA

      Excellent ideas! Thanks for reminding us that there was life before the internet!

    • vocalcoach profile image

      Audrey Hunt 3 years ago from Nashville Tn.

      Thanks for this really good advice for promotion and marketing.

    • Nadine May profile image

      Nadine May 3 years ago from Cape Town, Western Cape, South Africa

      Very good advice. Great hub

    • travel_man1971 profile image

      Ireno Alcala 3 years ago from Bicol, Philippines

      Very good tips, Ms. Carol. I think of widening my promotion stance for my hubs this year (2014). I hope it works. :)

    • B. Leekley profile image

      Brian Leekley 3 years ago from Kalamazoo, Michigan, USA

      Your suggestions sound good for people who are adept at talking, which I'm not. I wish that I had the nerve and the knack. I'm interested in learning more about ways to make some use of Twitter. I can't figure out how it works or what it is for, so so far I don't do anything on it beyond sharing hubs I like. I have quite a few contacts on LinkedIn, but I don't know what LinkedIn members are supposed to do on it.

    • Perspycacious profile image

      Demas W Jasper 3 years ago from Today's America and The World Beyond

      Good, helpful, informed Hub. Congrats! Nice to see you still active after my own long hiatus. Keep in touch.

    • poetryman6969 profile image

      poetryman6969 3 years ago

      Some very cool ideas! Beats putting up a poster in a laundromat.

    • profile image

      Vickiw 3 years ago

      Hi Carol, great hub, and it makes me realize that I am in infant stages when it comes to marketing. You are great.

    • heidithorne profile image

      Heidi Thorne 3 years ago from Chicago Area

      As someone who does marketing for a living, I can tell you that doing both offline and online marketing strategies are needed in today's marketing landscape. Offline strategies, such as old-fashioned direct mail, do help cut through the online clutter. Thanks for spreading the wise advice! Voted up and shared!

    • JPSO138 profile image

      JPSO138 3 years ago from Cebu, Philippines, International

      In our country, promotions offline like radio, flyers, television are still very much active. They are very effective indeed. Great hub and up for this one!

    • PegCole17 profile image

      Peg Cole 3 years ago from Dallas, Texas

      I like these tried and tested ways to market outside of the internet. You really have some solid experience in these techniques. Thank you for sharing your knowledge.

    • Crystal Tatum profile image

      Crystal Tatum 3 years ago from Georgia

      A great reminder that sometimes the old fashioned way works just as well, and is more personal and therefore sometimes more effective. Voted up and useful.

    • Thelma Alberts profile image

      Thelma Alberts 3 years ago from Germany

      Great tips Carol. I´m marketing my cakes and cupcakes offline. Thanks for the ideas. Have a great day!

    • carol7777 profile image
      Author

      carol stanley 3 years ago from Arizona

      Thank you Rolly. Sometimes the old ways are forgotten but face to face beats it all.

    • carol7777 profile image
      Author

      carol stanley 3 years ago from Arizona

      THANK YOU teaches 12345..Appreciate comments and of course the visit.

    • carol7777 profile image
      Author

      carol stanley 3 years ago from Arizona

      What is your biz? Writing? Always make a quick comment and ask if you can follow up...

    • carol7777 profile image
      Author

      carol stanley 3 years ago from Arizona

      drbj: Thank you for that lovely compliment...Made my day.

    • Rolly A Chabot profile image

      Rolly A Chabot 3 years ago from Alberta Canada

      Hi Carol... this makes me step back and rethink some of the ways I do things. Great suggestions and back to the drawing board again...

      Hugs from Canada

    • teaches12345 profile image

      Dianna Mendez 3 years ago

      Thanks for sharing your expertise on marketing and promotion. Will have to keep this in mind.

    • pstraubie48 profile image

      Patricia Scott 3 years ago from sunny Florida

      Carol

      This is so 'right on'. Using old tried and true methods often get great results. The word of mouth one is so powerful because often you are getting a referral from someone who knows first hand what you can offer. I am passing this along to some friends who can use this. (I really do not have to do this since I am retired...yes!!!)

      Angels are on the way, ps

    • grandmapearl profile image

      Connie Smith 3 years ago from Southern Tier New York State

      Great ideas, Carol. I often drop off my business card to local shops and bulletin boards. Just recently I made up a tri-fold brochure that I will also circulate locally ;) Pearl

      Voted Up++

    • DDE profile image

      Devika Primić 3 years ago from Dubrovnik, Croatia

      Great hub and encouraging points here in the field of marketing offline, indeed this is helpful and the idea of Letters, Post Cards and Phone Calls is a perfect one.

    • drbj profile image

      drbj and sherry 3 years ago from south Florida

      Such excellent suggestions, Carol, that I have now named you the Relentless Marketing Maven.

    • carol7777 profile image
      Author

      carol stanley 3 years ago from Arizona

      It is all a lot of work and success comes in small bits and pieces but all add up.

    • carol7777 profile image
      Author

      carol stanley 3 years ago from Arizona

      Thank you Tillsontitan...I always am happy to have a visit from you. It is amazing how the old forms of marketing work.

    • carol7777 profile image
      Author

      carol stanley 3 years ago from Arizona

      Thank you Eddy: Always a treat to see you. We all just have to do it..

    • carol7777 profile image
      Author

      carol stanley 3 years ago from Arizona

      Suzie: You would be great on radio interviews sharing the value of unprocessed facial and body creams etc. There are so many radio shows needing interviews...Thanks for all the sharing stuff.

    • carol7777 profile image
      Author

      carol stanley 3 years ago from Arizona

      Thank you Bill as always. Have you checked out my blog? carolesastrology.com?

    • Suzie HQ profile image

      Suzanne Ridgeway 3 years ago from Dublin, Ireland

      Hi Carol,

      What great tips and ideas you have! Personal experience is always so interesting to read. It is the age of online marketing but the older ways have a place too and love your suggestion about radio interviews it got my mind working for the combo of our work. Thanks Carol for showing us there is room for variety when it comes to marketing ourselves.

      Votes across, shared and pinned!

    • Eiddwen profile image

      Eiddwen 3 years ago from Wales

      Interesting and useful and thank you for sharing carol; here's to so many more for us both to share on here.

      Eddy.

    • tillsontitan profile image

      Mary Craig 3 years ago from New York

      What a great reminder Carol. Good old "word of mouth" advertising never dies and writing letters, doing interviews, etc. are still good ways to spread the word. Well done my friend.

      Voted up, useful, and interesting.

    • Pamela99 profile image

      Pamela Oglesby 3 years ago from United States

      I think you made some great suggestions and I have not followed them in the past. It sure gave me something to consider. Thanks.

    • bdegiulio profile image

      Bill De Giulio 3 years ago from Massachusetts

      Hi Carol. I need to get better at this. Thanks for the great suggestions and tips. I hope to put them to good use in the near future. I always enjoy reading your hubs. Hope all is well in Arizona. Shared, voted up ,etc...

    • carol7777 profile image
      Author

      carol stanley 3 years ago from Arizona

      Kidscraft: Thanks for the kind words...It is all about being relentless. Good luck with your efforts.

    • kidscrafts profile image

      kidscrafts 3 years ago from Ottawa, Canada

      Great hub, Carol!

      I think in today's world there is almost no other way to go ahead in a business is to promote through different channels not just the social media... but the "old" technology as well like radio and TV shows and letters, etc.

      Marketing yourself is not easy when it's not in your bones ;-) At least it was true for me.... but I think I am getting better everyday!

      Thanks for sharing! Voted up, useful and very interesting!

      Have a fantastic day!

    • LisaMarie724 profile image

      Lisa Stover 3 years ago from Pittsburgh PA

      Great tips.

    • bravewarrior profile image

      Shauna L Bowling 3 years ago from Central Florida

      Carol, if the above message is meant for me, I would welcome a PM.

    • carol7777 profile image
      Author

      carol stanley 3 years ago from Arizona

      Actually dropping of brochures is pretty easy. I had a marketing business where I dropped off brochures with little bags of candy with my biz name on it. If you apprec. that people are busy..Drop off and say hi...and. I can share more of this in a PM...If you wish. I marketed my GIft basket biz this way..very successfully.

    • carol7777 profile image
      Author

      carol stanley 3 years ago from Arizona

      Thank you Billy: Sometimes we just have to think outside the internet box. I appreciate the pins etc. Good luck with your marketing venue.

    • bravewarrior profile image

      Shauna L Bowling 3 years ago from Central Florida

      Carol, I don't know how I missed this hub. I need to take your advice in order to market my freelance writing business. My problem is I'm not a salesperson and I absolutely HATE people who solicit over the phone. I'm between a rock and a hard place.

      I'm in the process of upgrading my OS so I can upgrade my MS Office program to include Publisher. I intend on designing mailings I can send out. If that fails, then I guess I have to hit the pavement!

    • Billie Kelpin profile image

      Billie Kelpin 3 years ago from Newport Beach

      Excellent. Thank you. I especially should try the radio interview route. The educational software we sell and other products are online items, BUT I think I need to get the brochures out again. I did that years ago and let it fall by the wayside. I did purchase those 6 x 9 cards for a while and left them places that I thought matched my market. I need to try all this again. Thank you for reminding me. I'll pin this so I have it and tweet it as well. Cheers

    • carol7777 profile image
      Author

      carol stanley 3 years ago from Arizona

      epbooks,,,,thank you so much and sometimes we have to bite the bullet.

    • carol7777 profile image
      Author

      carol stanley 3 years ago from Arizona

      why not..we may among the few but so what.

    • carol7777 profile image
      Author

      carol stanley 3 years ago from Arizona

      Thank you Bill: Sometimes the obvious and popular way is not the best.

    • epbooks profile image

      Elizabeth Parker 3 years ago from Las Vegas, NV

      Ah- wonderful ideas and this weekend I plan to really dive into this and start marketing. Though I'd much rather write, marketing is a real necessity! Thanks- voted up!

    • Nell Rose profile image

      Nell Rose 3 years ago from England

      Great ideas carol, these days it is so different to promote your work, that going back to paper and pencil so to speak is the best way to go. The old ways are the best, nell

    • billybuc profile image

      Bill Holland 3 years ago from Olympia, WA

      Great suggestions, Carol, and ones I need to do more of. Thanks for the gentle kick in the butt. :)