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Proven Email Marketing Tips for Higher Conversions

Updated on July 6, 2010

Proven Email Marketing Tips for Higher Conversions

Of the myriad of different marketing opportunities available, there will always be some that produce better results than others. But one technique that has stood the test of time is email marketing. It has always been successfully used by online marketers to get favorable results. In this article we will put forward email marketing tips which have proven to be a success.

Nothing in your email is more important than its subject line. It's one of the main reasons why many email marketing campaigns fail. Your goal is to gain the reader's attention before he or she decides to banish your email to the trash bin. People won't read your email if the subject line doesn't grab them, just as they won't read a sales page if it doesn't have a compelling headline. Remember, your email may be one of hundreds, so the reader isn't going to spend much time deciding whether or not it's worth opening. So how do you exactly craft out a good subject line? Readers will be anxious to open your emails if you can make them wonder what you are offering.

You can do this by using an element of shock, surprise, awe or anything that manages to get you a response. The simplest way to get more people to open your emails is to include a major advantage you are offering in the subject line. This way, you are preselling your offer in the subject line so they have some idea of what you'll be discussing. You'll get better at writing subject lines the more of them you do. The best way to come up with a successful subject line is to split test several of them. If you want to do this, you have to send emails to two or more groups of subscribers, using a different subject line for each, and find out which one gives you the best results.

Bribes or freebies are another good way to increase the response rate of your email offers. If someone feels they can get something valuable for free, it will be hard for them to say no. You can expand your list by offering freebies or bribes. There are two ways this technique can work for you.

You can offer this as a way to get people to join your list, and you can also encourage people already on your list to forward this offer which will get your more subscribers and traffic. It's all about leveraging your email list to the highest extent. You have to give people a good reason to respond to your offers. Besides that, your free bribe can actually serve as a viral marketing tool, because people who spread it around will bring in more traffic, without you having to pay a penny.

Your emails should be sent on a scheduled plan. Not only would your subscribers not be prepared when emailed by surprised but it is also a very unprofessional habit. That's why you should have specific time set out to email your subscribers. For example, If you tend to send out emails on Wednesdays then keep to that time line. You'll soon notice that your subscribers begin to look forward to receiving your messages.

Email marketing, then, is the most effective way to build and expand any kind of online business.


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