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Why Mastering the Art of Public Speaking can Dramatically Improve Sales

Updated on April 18, 2015

There is one thing you are forgetting

In business, you may be spending your time on marketing and getting leads, but there is one thing you are forgetting, people like to connect with people. Thus selling yourself to people is very important and coming across confident and professional is a must. Mastering the art of public speaking has numerous advantages and increasing your sales dramatically is one of them. Let’s dive into why mastering public speaking can increase your sales so dramatically.

Communication is key

Public speaking helps you communicate your message to the world. You get people emotionally evolve in your message, thus you are selling your message to them. You play an important part in your business. Improving your communication skills with clients and stakeholders will result in dramatically more sales and better business relationships. As the quote says, “It’s not what you know but who you know”. A potential customer who trusts you will buy from you without even thinking about it twice. Mastering the art of public speaking teaches you the skill to communicate effectively.

“Words have incredible power.

They can make people’s hearts soar,

or they can make people’s hearts sore.”

— Dr. Mardy Grothe

Establish yourself as an expert

Teaching other people new things and expanding their world even for just a short while will establish yourself as the go-to expert in your field. Let’s say you are speaking in public about your product and you give some advice, in the eyes of the public you will be the expert in your field. In other words, public speaking will set you apart from your competitors. Public speaking offers you with the opportunity to inform people more about your products, services and business. Being seen as an expert will result in an increase in sales and new business opportunities will start to open up for you.

“They may forget what you said, but they will never forget how you made them feel.”

— Carl W. Buechner

Obtain the ability to persuade

Starting off with public speaking you learn how to connect with people and to find out their desires and wants. Knowing their wants and desires, you can hack into their mind and persuade them that your product will solve their problems and fulfil their desires. Being persuasive is all about your charm and confidence. A business owner that believes in his product and shows that he is confident in his product will build a fan base for his brand, thus resolving into returning customers who love to spend their money on your brand. Sales will steadily start to climb as you persuade a new client to become a returning customer. Another benefit is your existing clients will start to talk about your product or service and word of mouth will start to kick in, this means less work more business.

“Speech is power: speech is to persuade, to convert, to compel.”

— Ralph Waldo Emerson

Mastering the art of public speaking has a lot of benefits and will increase your sales in ways that you didn’t even think of. Humans are social creatures and the number one skill to sell anything is to connect with people through communicating effectively. You need to communicate your message and get people emotionally evolve, this will result in them seeing you as the expert and you will persuade them to be a lifetime customer till the end of days. The possibility of public speaking is simply limitless.

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