ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Recruiting Employees for Your Franchise

Updated on April 24, 2015

Do You Have a Recruiting Strategy?

No franchisee can run a business entirely on his/her own. No matter how small it might be, you will need at least 2-3 people help perform the day to day operations of the business, even if it’s a home-based business. The larger it is, the more people you will need to run it efficiently.

For a micro-business (2-3 people), you can certainly start with family members or close friends that you trust. Beyond that and possibly as the business grows, you will certainly need to advertise and recruit for employees. Just as you need a marketing plan to advertise your business to attract new customers, you need a very similar plan to recruit people to work for you.

Advertising the Position

Your first points to consider should include:

  • How much have you budgeted for employment advertising?
  • What position(s) you need to fill IMMEDIATELY to open the business? (I.E. Manager v. kitchen staff, part-time v. full-time, temp v. permanent, contractor v. employee, etc.)
  • How many will be hourly v. salaried?

One you have those pieces figured out, consider WHERE you should advertise your employment opportunities. This can vary widely based on your type of business and the types of position you need to fill. For example: A person seeking employment as a Cook in a fast food restaurant would probably not be looking for a job in the same place as someone looking for a General Manager position at the same restaurant.

Where to Recruit for Employees

Beyond word of mouth, there are basically three (3) main venues to advertise for employees:

  • Online
  • Printed Media
  • Onsite

A closer look at each of these can help you decide which is best for the positions you need to fill. Contrary to popular belief, it’s not necessarily and entirely free to use any of these methods!


Nearly all of the most popular and reputable sites where people search for employment are free for the Job Seeker to use. However, it’s not free for an employer to post the job. Fees vary widely by website, industry, and city/state. Following are a few examples.

  • From $130 - $375+ to post in one city
  • From $176 - $419+
  • Cost depends on what city and number of categories you want the job to be listed in.
  • (Primarily for Hourly positions): From $69 - $129+
  • Simply From $99 - $199+
  • Pricing is based on “Pay-Per-Click”. You decide how much you will pay for each time a person clicks on your job ad.
  • Cost depends on the city where you want to post.

Of course it is mostly free to post job opportunities on your franchise website – if the franchisor has set one up for you before you open!

You can also set up a Facebook page for your franchise and post a “Now Hiring” message there. But it does cost extra to actually post any kind of ad on Facebook. Otherwise, Facebook wouldn’t be free to any user.

Printed Media

This includes newspapers, trade journals/magazines, and even those free pamphlets of employment opportunities you see in racks at the grocery store’s entry/exit doors. Job postings in printed media generally fall into the category of ‘classified ads’. Rates are usually much higher than online venues. Final/actual cost depends on the publication, city, size of the ad, number of words in the ad, color/graphic elements, and how often you want the ad to run.

A printed ad is probably the most expensive option for employment recruiting and the least likely to be seen by a potential candidate, most of whom use the internet to search for employment.


A simple ”We’re Hiring!” flyer posted on the window/door of your business, or as a handout on the reception/cashier counter is one of the most under-utilized, most effective, least expensive job advertising strategies available. Sure, it’s certainly low-tech. But the potential benefit is immediate. Customers can take one and give it to a friend, employees can take copies and distribute to friends, and you can attract neighbors in the area surrounding your business.

While this may sound entirely free, remember – even if you print the copies yourself, you’re using ink for the printer and ink isn’t free.

What To Say in the Job Ad

This is probably the easiest part of your recruiting project. Your franchisor can certainly give you samples of the ads they have used to recruit job candidates for the headquarters/flagship location. Using their samples will ensure that you have a template/guideline that is consistent with their standards for language and branding. There should be no need to “reinvent the wheel” of employee recruiting for your franchise.

Update Your Task List

Recruiting employees for your franchise is just one of the many tasks that a new franchisee must tackle, and usually long before the doors are opened. Figuring out your strategy is a first step to getting the employees you need to operate your business.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)