ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Relationship and Marketing

Updated on June 12, 2014

Success in Marketing = Good Content and Better Relationships

Barbara Hawkins, who is connected to me on LinkedIn, shared an interesting article with me this morning. The article, titled “HOW TO: Leverage LinkedIn for Your SEO Campaign” made me think. The advice given in the article, on the surface, seems like sound business advice but something inside me did not agree.

The article starts with the words, “There are two ways to conquer web marketing: good content and even better relationships." but as I read further I realised that the author's idea of developing relationships and mine were poles apart. The nurturing of relationships in the way she describes seems contrived and false. Basically what the article says to me is: The person you contact through LinkedIn has something you want so you make friends in order to get it.

That seems to be the way most people see business today. The people they sell to become customers to acquire in the same way Roman Emperors of old saw distant lands to conquer. People are more than customers to conquer and plunder because in the end this is the style of marketing promoted by the so called business gurus today.

I have provided a link to the article Barbara shared with me at the end of this hub under "Related Links".

Unconsciously Telegraphing our Motives in Marketing

Receiving payment in my view is a consequence of providing a product or service. To continue receiving payment it is the sellers responsibility to provide good quality and after sales care. The problem is that there are probably many people out there selling the same product and services that you are so what makes one person's products or service sell better than another’s?

To answer this question we must rethink how we view our relationships. It is our relationship with ourselves and with others that determines the success of any business we run. There is nothing wrong with using LinkedIn to search for potential customers and to then set about developing a relationship with them with a view to promoting the products or services you are selling. It is the way in which this is done that will ultimately package what you sell.

Your thoughts and feelings go out into the world along with the products and services you promote. If you are not genuine in your dealings with people then that negative energy encases you and everything that comes from you. We are all spiritual beings and most of what we are about is going on below the level of our conscious awareness and these include our subconscious motivations and tendencies. The people we see as customers are not separate from us and deserve to be treated the way we ourselves would like to be treated.

How would you feel about buying something from someone you know has targeted you from a search list for no other reason than the fact that you seem more likely to buy from them than anyone else on the list? Once again on the surface it doesn't seem so bad but something doesn't feel quite right. On the other hand how would you feel about buying something from someone because a friend bought from them and tells you that the products were great and the service was second to none? In the latter example you are the one exercising choice based on your own inter personal network. You haven't been unknowingly hunted down and snared.

My Own Personal Experience in Private Practice

As a Hypno-Psychotherapists in Private Practice my wife and I are providing a service. The service we provide keeps a roof over our heads, feeds us and our four children and pays our bills. If people stopped coming to us we would not be able to make a living yet from one month to the next we always receive the payment we need to provide us with the means to do all of these things. We also sell our Hypnotherapy products which people can buy from our FaceBook Store or from the downloads page on our website, all of which we have developed ourselves and which we have successfully used with our clients. We do not search for people to treat; they come to us when they and we are ready for each other. The same thing goes for the products they purchase from us on-line.

The most important ingredients of all in the successful establishment of our business to date are our integrity and reputation. These are qualities that are developed over time, giving every single enquiry the time and energy we gave the very first enquiry we ever had. By treating each person as we would expect to be treated we have genuinely given from our hearts and we never let time or money ever stand in the way of our relationship with each client who seeks our help.

Rather than seeing ourselves as wiser or better than anyone else we see each client as an opportunity for us to heal too so it is a two way process. That is why I said earlier that people come to us when we and they are ready to enter the therapeutic relationship in order to go to the next stage of our spiritual development. Money is a consequence of the work we do and the good relationship we have with ourselves and our clients rather than an end and that is what is missing in the article Barbara shared with me today and that is what I wanted to tell her. I felt that my relationship with Barbara deserved me taking the time to explain rather than a few words in a comment box.

Thank you Barbara

I thank Barbara for sharing the article with me and providing me with the opportunity to gather my thoughts on the subject and express them as I have done in this article. If Barbara hadn't shared the article with me then the article you have just read would not exist.

Following are links to Barbara's Websites:


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)