ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Retail - Some People Should Not be in Retail!!

Updated on January 7, 2016

Retail people need a Good Personality

Do you ever go into a retail business and feel like you are not welcome? There's been no greeting, or even acknowledgement that there is a potential customer who has walked into your shop or business, and you wonder if you have made a mistake by going into the shop.

Years ago, when I was employed in a "secret shopper" role, I approached the local chamber of commerce (local business group) offering my services to do some anonymous reviews of their members businesses. I was also at the time a paid judge for restaurant competitions, and with experience as a "marketing manager" with two major shopping centres, I thought I had the skills to be of assistance in identifying opportunities to improve their bottom line.

Of course, despite my offer to do it for free - it was refused, on the grounds that they didn't need any help in customer service, and they were all excellent at it. The president was well known in the locality for being rude to his customers and on many occasions women in particular ran from his shop in tears. He clearly didn't see that as a problem - perhaps partly because he was making a profit.

Another business nearby, didn't survive. The owner was one of the rudest people I had ever had the misfortune to do business with, and only after my first visit and purchase of product in his store, I resolved never to return. It was no surprise to learn some short time later, that he was closing the business after failure to sell it. Kharma I thought!

I have moved to a small township, with a variety of retail stores in its three shopping centres. None of the centres are very big, but the population of some 4000 support the local business - or at least most of them.

Despite the fact that I work in another field, my knowledge and expertise of my previous life remains, and I often quietly review my shopping experience. Often I deduce that the people behind the counter have not impressed me. Age isn't an issue - I mean, it seems to be both senior and younger staff members that don't impress me. Any customer should be treated with dignity and respect, welcomed, dealt with in a professional manner with an expectation that even if the customer is not able to purchase their product/service of choice for one reason or another, that they should not leave the business with a "sour taste" because of the experience.

There are many skills that are essential for a worker in a retail business - knowing their products, knowing their systems especially the payment ones, and knowing as much as possible about the business so that few errors are made.

You must have the personality for retail. I don't mean that you have to be over bubbly and highly enthusiastic all the time, but you must make sure your customer has a good experience in your store, otherwise they will not return. Smiles help, and genuine interest in the customer and helping him/her purchase the product/s that they were interested in when they came in the store. Alternatively the retail assistant should be able to show the customer other products - not just to upsell but to show the customer other options.

Some of the negatives that one sees in a retail store...

  • Indifference to customers. Often young assistance find it challenging to deal with a senior customer.
  • Lack of knowledge of products
  • Rude, negative, retail assistant
  • No help if the customer is seeking assistance to help with purchase
  • Hurrying a customer because it a lunch break or closing time is nigh

Some of the positives customers like to see

  • Happy and welcoming sales staff
  • Genuine assistance offered
  • Competency in completing the sale, wrapping the product
  • Genuine pleasantries
  • Leaving the customer of feeling comfortable returning to the store in the future.


Sadly, some people think that just having a retail business is enough to create success or wealth. To be VERY SUCCESSFUL it pays to learn what the successful retailers are doing, go to stores and watch how staff behave.

Read some of the great books on the subject, or do a course on retailing - there's bound to be some near you or online. Just go to Dr Google (www.google.com) and key in "Retailing Courses" or "FREE Retailing Courses") and see what is available.

Develop good skills, learn from experts and keep working to achieve great goals as a retailer.

Read this article for some great information.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)