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Right place at the right time to post on social media
Time to post
- The best times to post on Facebook are 12:00 to 1:00 p.m. on Saturdays and Sundays; 3:00-4:00 p.m. on Wednesdays; and 1:00-4:00 p.m. on Thursdays and Fridays.
- The best times to post on Twitter are 12:00 to 3:00 p.m. on weekdays and 5:00-6:00 p.m. on Wednesdays.
- The best times to post on Linkedin are 7:30-8:00 a.m., Noon, and 5:00-6:00 p.m. on Tuesdays, Wednesdays and Thursdays, and also 10:00-11:00 a.m. on Tuesdays.
- The best times to post on Pinterest are the evening hours of every day, plus 5:00 p.m. on Fridays and all day Saturdays.
- The best times to post on Instagram are anytime Monday through Thursday, except between 3:00 and 4:00 p.m.
- The best time to post on Google+ is 9:00 a.m. weekdays, with Wednesday being the best day to post. The second best time is during the lunch hour on weekdays.
- Why Different Times for Different Sites
As we have observed in prior lessons, Twitter is more fast-paced than Facebook. People approach Twitter for different reasons than Facebook and use it at different times and for different purposes. As a result, a Tweet has a half-life of only 24 minutes--four times shorter than a Facebook post.
Why Timings Matter
Let's take a moment to examine why timing matters. Social media sites use algorithms to determine who sees your posts and when. Different sites have different rules. The Facebook algorithm is called "FaceRank". The algorithm makes its decisions based on the activity that occurred with your previous posts and the activity that results from this post. As a general rule, if most of your posts get a lot of reaction, all of your posts are shown to more people and shown longer than the posts of someone who rarely gets any reaction. The reaction of the people who first see your post also affects how many people see it and how long it is shown. If there is a flurry of activity, with a significant percentage of first viewers liking, sharing, or commenting on your post, within the first few minutes after posting, then more people will see the post for a longer period of time. If very few or none of the initial viewers react, your post will soon be retired (that is, it will stop showing up in your followers' newsfeeds). Because those initial reactions matter, your post will be more successful if posted at a time when many people are interacting on Facebook, rather than at times when few are even there to see it.
People approach other social media sites differently as well. Instagram, for instance, is a site used mostly at night. Pinterest is a site used mostly on Saturdays. Twitter is usually checked in the morning
Social Media Management Services
If your needs for time become complicated due to your target audience being spread across many time zones or having different schedules, you may want to enlist posting services to automatically make each post at the optimal time. One of the best known of these services is Hootsuite, but there are many others to choose from as well. Be prepared to pay if you plan to use one of these services on a large scale. There are also Wordpress plugins that you can install on your blog and have posting of your entries automatically timed for you. Incidentally, there are also plugins for some of the social media sites that will send all of your posts to other social media sites as well. There are even services that will determine the best times to post for you rather than you entering your own schedule. There are many options available if you need help with the timing of your posts, so that you don't have to stay online all the time to make sure things get timely posted.
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