ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Running a successful online store

Updated on August 31, 2013

Great products

Find great products to sell in store
Find great products to sell in store

Need more help?

Who do you love?

What is your favorite internet store?

See results

Who's the best?

Which shipping company fits you best?

See results

Being your own boss comes with simple ideas

As the founder of Budget Buyz, it has been a long road to achieving success. Because of the intense competition to selling online, it’s hard to get noticed and even harder to turn traffic into sales. While every site wants to offer great closeout prices, great deals, and free shipping we offer great prices as well as great customer service. See most of the top online stores on the Internet offer the same products for the same prices, but it’s the level of service that customers really want. Ebay and Amazon are what is considered marketplaces were there are many sellers who sell there products and pay those sites a fee for doing so. To run a great business you need to understand your competitors strengths and weaknesses as a blue print for your model.

Customer service

With the economy struggling to make a turn for the better, servicing your customers should be your top priority. Most customers would like some type of communication with their order, and it’s your job to provide that. Once a customer orders a product from your site send them a message as acknowledgment that you have received that order. Depending on the shopping cart structure you are working on it may do this as soon as your customers order from you. Even as it does take this as a chance to get personal with your customer. Be sure to thank your customer for their purchase, ensure them that their order will be shipping soon, and let them know how much that appreciate their business. Once you ship the order send another message. let them know what shipping type the item has shipped with(USPS,UPS,Fed ex,etc), be sure to provide the tracking number for the order so that they can track their shipment on their own. Once you have confirmed that the shipment has been delivered send them a message stating “We see that you have received your order” ask them to leave feedback of the order and/or the product. If you offer discount coupons/codes take this opportunity to buy more and save some money in the process. When your customer sends you a message make sure that you always respond within 24 hours. Customers love to know that you will respond if any concerns arise.


Shipping and shipping cost are very important factors customers will use when it comes to choosing a site to shop from. You need to choose which shipping companies you will use to ship to your customers. USPS is one of favorite choices these days. They have many great options when it comes to domestic or international shipping costs. Their cost are half the price of using UPS and you get some of the same benefits. Offering free domestic shipping is a great option which is a great sales driver. The cost of the shipping can be added to the price of your products and allows your customers great shipping options. International should always be handled as calculated shipping as depending on where the shipment is going can cost a pretty penny.

Payment Gateways

There are many payment gateways out there to choose from, the most popular being Pay pal and google checkout. Pay pal allows you receive payments, send payments, and depending on where you source your products from you can make purchases through them. The processing fees are reasonable and allow you to send invoices, refunds, and partial refunds as well.

Product sourcing

The name of the game is to get great products for great prices. If you are selling items that you make, you need to figure out the worth of these items and how much you can sell them for. On the other hand if you are looking for products to sell there are millions of places on the Internet to choose from. Wholesale and drop shipping forums are great places to get resources on the types of products you are looking to sell. Reseller ratings is a great place to inquiry about potential suppliers. You can get real reviews from customers of any site that you want. You can get a sense of of praise or compliments customers had for a particular vendor. Get an understanding of the products you want to sell and what those products go for. Check Amazons and Ebay prices for the items you are trying to sell.

Getting Traffic

Once you get the products, shipping, and payment gateway setup now you need traffic. Not just traffic, but the right traffic. Start with social sites like Facebook, Twitter, and others. If you sell clothing or electronic gadgets, look for circles or fans of those types to market too. Create a blog for your site and constantly update it with some of the new products or deals that you offer. Post articles on Hubpages or Ezine articles of what your site are all about. These places carry allot of pull with Google, Bing, and more. Just remember that it will start off slow you will just have to keep going.

In the end the road to any successful business takes allot of hard work. Always remember to take car of your customers, and don’t be afraid to think outside the box when it comes to ideas for your store. Good luck to all and I hope that you have a great journey along the way.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)