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SEO At A Glance

Updated on September 13, 2014

When people come up to me and ask “What is SEO?” I quickly reply, “No one uses the telephone book anymore, right?” At this point I usually got a reply “yes”. Then I continue, “People use Google, Bing or Yahoo! as their telephone book.” Then I go on, “If your company’s website is not on the first page of Google, Bing or Yahoo! for a search of your product or service, you are either losing a lot of business or your business is going to fail. Search Engine Optimization (SEO) is the exact science to get your website up on page 1 of a search. If your website is on page two or later for the keywords that define your product or service, you are invisible on the internet.”

Almost every company now has a website but less than 5% know of SEO or use of Search Engine Optimization (SEO) as a part of marketing plan. Only 2% of the 4 billion business websites out there got traffic from search engines that didn’t play for it with PPC or use SEO. Another interesting new statistic this year is 36% of all sales online come from mobile devices. This is pretty interesting as it is almost a 15% jump in two years.

To do SEO right you need to also remember to utilize Google and Bing’s Webmaster Tools as well as Google Analytics. These tools have all changed and been made extremely better with brand new features.

No longer can you just pay $2500 a month for a full page ad on telephone book to stand out. You have to do the equivalent on the internet. Your website has to stand out in the centre of 4 billion other business websites and outshine all the other competitors in your industry to be successful.

My Website Looks Better Than My Competition!

Good SEO does not really care about looks. You want to have a great looking website but you have to incorporate about 150 different coded items that Google and the other search engines look for and the list grows every year. The coding behind the look of your website is actually more important than what your visitors see when it comes to marketing your website to the search engines. That’s why some of the ugliest website makes the first page of Google. It really boils down to the task of marketing your website not only to your customers but to the search engines.

To make it easy to understand, imagine that you have a list in an Excel document and it contained 5,000 names and you only wanted to know the names in the list that had the first name Amit. You could write a small program that found only the name Amit and display those names. That is a basic algorithm.

Search Engine Algorithms

First off, many do not know what an algorithm is and with Google they mistakenly think it is one algorithm when it is actually many with each having a specific task. An algorithm is basically a program that is made to filter data and provide results. I know it may be tough to understand, especially if you have never had any programming knowledge.

How do search engine collect information on websites?

Search engines and Google collect information on every website using little programs called bots, crawlers, or spiders. These little programs have visited virtually every website on the internet to collect information on everyone of them. These little programs collect keywords, phrases, links, and other coding located on every website. It then stores this information in huge databases used by search engines. Virtually a copy of every publically available website and picture worldwide can be found on these search engine databases.

Panda Algorithm

This is a series of algorithm with the specific purpose of filtering based on content or words that are actually seen on the page. It looks for such on-page factors as such as how much content is on a web page, whether the content is duplicated on the same website or on other websites, how often the content is updated, and how much content is on a page. This is an algorithm that runs and really shakes things up. This has been a very active algorithm in the past two years and we have seen over 20 changes to this algorithm since it was announced.

Penguin Update

This algorithm’s primary purpose to look for over optimizing factors on website pages and other factors such as linking. This algorithm is more of a shakeup algorithm. It runs periodically to shake things up and other algorithms that run later actually reverse most of the effects of this algorithm within two to four weeks.

Penalty Algorithms

These are algorithms that run by Google that penalize websites based on criteria. Such as links from porn websites, links from certain identified paid link farms, unnatural link building, negative reviews, negative PR, duplicate content, high bounce rates which can indicate that visitors are not finding what they were searching for on the website and leave quickly, and many other factors. Google has many of these and some run just once, some run once a year, and some run about every three months.

Which is more SEO friendly?

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© 2014 Amit Kumar

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