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5 Great SEO Tips To Improve Your Business

Updated on January 26, 2013

Why Is SEO Important To Any Online Business?

The internet is somewhat like a massive city, thriving with businesses and very busy traffic. You probably already know that commerce is booming 24/7 amongst this vast network. The internet is now the most common and important way of connecting businesses to their customers.

Instead of pushing your company into the faces of your potential customers, it is much more valuable to allow your customers to find you. This is because people now prefer to find what they want for themselves. The everyday web viewer now determines who is the most important company of all. Why is this? The answer is simple - search engines. Over 80% of online transactions are initiated with a keyword search. This is why a good organic search engine ranking is the key to the success of your business. Here are 5 great ways your business can benefit from search engine optimisation.

  1. Higher Visibility - If your potential customers cannot see your gates how are they supposed to walk through them? They will simply choose a more immediate response from their search engine. SEO can open the gates to your company, allowing many passers by to walk directly through them. This is achieved by greatly improving your websites visibility and promoting it on the front page of any search engine. Once a well founded web presence has been established, your web sites traffic will sharply increase, bringing the market straight to your door.
  2. Higher Sales – Lots of customers means lots of sales. If you are looking to improve your business and truly further your success, take advantage of the benefits that SEO has to offer and enjoy the higher number of sales to the many customers that await you.
  3. Great Content – Any good SEO specialist will be well educated and trained in the field of customer psychology and requirements with regards to writing great content. After all, this is what attracts and holds the attention of online viewers. If you are fortunate enough to find an experienced SEO partner that writes good content for your website and/or its promotion through article submission, then this is what will draw your customers eyes closer towards the checkout.
  4. Trust – Customers can be very judgemental when it comes to trusting online companies. You may agree that this is completely understandable, by considering alone the amount of garbage there is floating around the web today. By getting your website on the front page of Google you will effectively gain the trust of those valuable customers, while allowing your company to benefit greatly from a much better reputation.
  5. Brand Awareness – Getting your business recognised within the market is a fantastic benefit of gaining a front page place on a search engine. The more your company is noticed, the more it is talked about. You could even find yourself at the stage where your customers are advertising for you just by recommending your products. With today’s astonishing volume of social networking, online viewers are playing a large role in the advertising and awareness of many online companies. If you are confident that people are craving the products or services your business has to offer, then in the best case your companies recognition could even go viral!

If you are looking to improve the success of your business by gaining a strong web presence, then a good SEO Company can help you get there. There are many SEO professionals available to contact who offer valuable advice and experience within all areas of SEO.


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    • ShaamCA profile image

      ShaamCA 4 years ago from India

      Great tips.. thanks for sharing.

    • sparkleyfinger profile image

      Lynsey Harte 4 years ago from Glasgow

      nice hub, voted up and useful.

    • Infobrowser profile image

      Infobrowser 5 years ago from UK

      You're welcome and thanks for reading. SEO can definitely be useful at times.

    • DreKiss profile image

      Drea 5 years ago from Wisconsin

      I have read many articles about SEO but I had dismissed them because I had no use for the information until I joined HubPages. Thanks for the insight.