- Business and Employment»
SEO Content Marketing drives the Online B2C World Today!
This is the Time, We have the Advantage!
SEO loves Content-Rich Articles for my Company Website?
Yes, Exactly, what you need is a "leg up", a way to get higher in the line of articles that are promoted on major search engines, but the strategy must be legitimate, you have to follow the rules.
If you are not a mega large company with all the resources to impress major SEO (search engine optimization) industries, let me assure you that there is certainly a good method to get up in front of those business moguls. Setting up a website for your company that has your own specialized "niche" is a solid method to achieve your goal. Whether you are a new start up company or one of the thousands of steadfast corporations trying to bust out of that "just plogging along" mode, significant, content-rich writing is one strong tool that will set you up as that stand-out company. Users will find you easily accessible and readily available with quality information and up to date, interesting input.
If your company is not blessed with a talented "writer-type" person already on staff, you have two options, hiring a salaried writer full or part-time, or find a professional writing agency that will guarantee you a perfectly matched writer that has been screened and tested, who will charge for your writing needs by the word, not by the hour. These brokering companies are expert in their purpose, to bring you and their most appropriate SEO qualified writers together.
Writing companies specialize in perfectly pairing a company with the best writer for the job the style of writing your company requires (Journalistic, blog, consultant, tech, legal or soft sell, there are many more); as well as writing style you feel targets the right audience for your product line, (personal-objective, straight forward-compelling, academic-friendly or informative-authoritative, or others). Using a high-quality writing broker will ensure your writers are the perfect combination of experience, presentation and professional writing stylist to compliment your company and your brand.
Finding your perfect SEO content writer will ensure that you end up with the optimal content creation and content strategy that your corporation will need to conquer the SEO gap and move forward into the forefront of new customer identification.
Be sure you contact a professional SEO trained writer who will keep in tune with where the search engines are trending, their professional anticipation provides you an advantage over the competition. Professional level SEO content writers work to build your content to match up with what the search engines rate highly, while finding you the link resources you'll need for turning readers into clients or purchasers.
Professional Writing brokers can Help!
How do you want to connect with your Target Audience? (Writing style or voice)
What is "Black Hat and White Hat"?
Google, as a foremost leader in Search Engine Technology, Online Marketing Strategy and Algorithmic Tools, has developed a tool called Penguin which acts as the "spamming link police". Penguin searches (or crawls) through the specific text of Online Marketing Forums seeking recognition on Search Engines, (Google, Bing, Yahoo! etc.) to ensure that linking pages are relevant to the content of each document and that those pages do not use an excess of Keywords. The purpose of these algorithms (Penguin), is to encourage (White Hat) appropriate usage of online business marketing, improving search results for users, and to discourage (Black Hat) websites that abuse the Linking pages process by using repetitive keywords and spamming their links on unrelated webpages, blogs and forums.
In order to establish whether or not you have the best possible combination of Keywords for your Marketing Publications online, you can research SEO (Search Engine Optimization) documentation tools or hire a professional writer broker that provides talented, experienced writers, Keyword search Tools, and also Evaluation of the best possible Links for your Company or product type. In other words - you want to attract readers, readers particularly interested in your product or service, then turn those specific readers into clients or purchasers. The Keywords you use, draw in people searching online, specifically for what you have to offer - the better you match up your product or service to the right online searches, the better percentage of readers you get that will actually buy from or join your company. The links you select to imbed into the Written Content on your site, need to directly address ("invite") excellent candidates to find and communicate with your company. The quality of tools you use impact your reputation and the quality of your results.
What is the big deal about SEO?
SEO (Search Engine Optimization) is a marketing strategy for helping writers gain access to the best possible spot (visibility) on the advertizing hierarchy of search engines like Google, Bing, Ask, and many others. There are many tools that are available to writers and corporations which enable us to put forward our interests to increase mind share and give us a leg up over the competition. This will all be explored further in the essence of this Hub.
Search Engines use Tools to your Marketing Predict Success!
It's a term for the popularity of a product that becomes so familiar to consumers, that they begin to equate your specific brand of a product to all similar products. For example calling all brown Cola flavored sodas "coke", as in "Honey, can you get a coke for me?" Other products that illustrate this generalization ideology would be bandaid - for adhesive sterile pads, kleenex - for facial tissues, aspirin - for headache tablets, or ajax - for all kitchen cleansers.
The idea of getting people to develop such awareness of a certain marketing concept or product, that consumers will automatically reach for that product name above all others. This would be the pinnacle of all advertisers and marketing strategists.
Test it for yourselves, think about how many people you know that have a search engine like Bing or Yahoo, but still refer to their searches as "google-ing something"?
Why make SEO marketing sound so complicated?
Yes, I know, a lot of informational marketing materials online today make this subject mysterious and even out of reach for many writers and business owners these days. I am diving into this world specifically to understand not only the terminology, but to learn to make it all readily understandable to folks like us. We know we want to take advantage of this incredible box of online tools, but we don't want to get caught up in a world we don't understand only to spend money unwisely or even lose money because we "didn't know".
Internet Marketing for your Company
Brief History of SEO (Search Engine Optimization)
The first indication that webmasters and online content providers were phrasing and documenting the use of Search Engine Optimization was in 1997. John Audette was the first to document the SEO term with a MMG (Multimedia Marketing Group), web page in August of that year. Algorithms existed for "web crawling", using search engine "spiders", previous to 1997, but as analysts began to realize that early search engines were being abused and manipulated by the heavy use of keyword density, causing website users frustration when a search brought up unrelated references. More complicated Algorithms were required to prevent manipulations and provide the most relevant search results.
Google began in 1998, to develop on-page factors and off-page factors that could avoid manipulations of search engines for their Page Ranking, but unfortunately, pro "Black Hat" scamming webmasters continued to work on schemes and "link farming" ways to continue their link spamming businesses. By 2004 to 2008, search engines like Bing, Yahoo and Google no longer revealed elements of their algorithms and this disrupted efforts to promote unfair stacking of keywords and linking that misrepresented content and ultimately reduced the accuracy of search engine reliability and accuracy.
To this day the two most successful methods of Internet Marketing Campaign Strategy depends on: 1) building content rich, high quality web pages that will target specific audiences, setting up the best analytic program to measure your results (that you can afford in your company budget), and 2) partnering this with paid advertising through PPC campaigns.