ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

SEO Copywriters: How to Handle Client Requests for Writing Samples

Updated on February 16, 2010

SEO Help, Advice & Tips for Web Writers

While the title of this piece may imply that it’s a straight forward request, there’s a twist to this one that many SEO copywriters – especially those new to the trade – may encounter. I received the following email from a fellow SEO writer who’s still getting her feet wet. She wrote:

On my copywriting site, [her site URL], I currently have samples of blog posts/copy in my portfolio that I've done directly for current SEO/SEM companies (these are some of my best samples, as I have only recently graduated to acquiring better paying clients and am still currently developing a more comprehensive portfolio). While this isn't in violation of any of my NDA's, I'm sensing that this may be a hindrance of some sort to acquiring new SEO/SEM companies as clients.

Could you please let me know if you think that I am potentially hurting or jeopardizing my chances by using (or removing these samples), or in the way I am submitting samples in general? (emphasis added)

[Editor Note: For those who don’t know, an NDA is a non-disclosure agreement.] Following is my advice on how to handle it.

The short answer to this SEO writer’s question is, yes, she may be hurting her chances of snagging other SEO writing jobs by listing samples from other client work. Why?

Because clients quite frankly don’t like it when you use the work you’ve done for them to snag other clients. After all, if you did it to your other clients, you may do it to them. And, this is why I advise against doing this.

However, this is a surprisingly easy situation to remedy. Following is one really simple way to do it.

SEO Copywriters: How to Create “Authentic” Writing Samples & Not Breach Client Confidentiality

Let’s say you write content for a pharmaceutical company. You think it’s some of your best SEO writing work (and it’s in a high-paying niche), so you want to add it to your portfolio. Don’t.

INSTEAD, create a similar sample. To do this, create a fictional drugand write about it just like you would if the drug in question was real. Let’s say the drug was a diabetes drug. Talk about it that way. In your copy, use real statistics, draw from real case studies and mention real publications as “sources.”

Just point out to clients that this is a sample and that you’ve written copy like this, but “so as not to violate any client confidentiality, you created SEO copy that illustrates your abilities in this area.” This type of “sample writing” is almost as good as the real thing because everything you used to create it was real (research, statistics, publications, etc.).

SEO Writing Samples Tip: Why It's Important to Get Client Permission

Most clients, by the way, will assume that you’ve gotten permission to use any samples they may see on your site. So make sure you do because if they contact the company directly to ask about your work, and they find out that your client didn’t give you permission to use the sample, it could cost you your existing client . . . and a possible new SEO writing client.

Get more specific information on how to handle sticky situations you may come across in your SEO copywriting services business.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)