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SEO Copywriters/Web Writers: 4 Compelling Facts You Can Use to Bring in More Clients

Updated on January 12, 2010

SEO Copywriting: Quite Possibly the Easiest Freelance Writing Jobs to Land

SEO copywriting is a fast-growing freelance writing niche. And, many are transitioning into this recession-proof career. It’s relatively easy to get clients compared to other types of freelance writing. If you’re new and light on marketing skills, following are four compelling reasons to give clients to hire you.

You can use some formulation of these ideas in your web copy, in email campaigns, in brochures to hand out at networking meetings, etc. First, a little story to illustrate just how important it is for businesses to market on the web.

Getting Pushed Out of Business Because You’re Not On the Web

According to internet marketing experts, anywhere from 30,000 to 100,000 new websites go live every day. It’s a very competitive environment – and it’s getting more so every day. Hence, learning how to market on the web is vital to the success of almost every business. Proof?

I was in Negril, Jamaica recently (learn more about my Negril, Jamaica vacations). A freelance writer, I meet a lot of people. And, when they learn what I do (SEO copywriting for small and medium-sized businesses), many start to talk shop.

One night, I was talking to the owner of a taxi service. He was telling me that he had an aunt who owned a very successful restaurant on the cliffs in Negril. She owned it for years. He said that the place was so popular that people used to look for it (ask him about it) when they came.

But, that changed with the advent of the internet. He said he kept telling his aunt that she needed to market on the web because travelers, especially, do a lot of research on the web when they’re planning their trips. He said he literally saw the requests for his aunt’s place go down, while a few other restaurants in the area that actively marketed on the web started to become very popular.

Being old school, his aunt never did get around to getting on the net. The building now stands empty; he pointed it out to me and a friend one day as we drove by. He said, “That used to be THE spot; there was music and the food was so good.”

Beautiful white, stonewashed-looking building surrounded by blooming flowers – a gorgeous tropical setting – wasted.

Why It’s Imperative for Businesses to Market on the Web

The internet gets more competitive every day. Proof? According to internet marketing experts, 30,000 to 100,000 new sites go live every single day. That’s a lot of competition (and a lot of work to be had for SEO writers). How does a business get found?

One low-cost, easy way is by filling a site with keyword-rich, informative content. This is where you, an SEO copywriter, comes in handy. Having this valuable skill will allow you to help businesses increase their online sales, and get a constant flow of leads for years to come.

Here’s how to sell your SEO copywriting services to potential clients.

What Can SEO Copy Do For Your Business?

1. SEO Content Instills Trust:
Would you believe that studies have found that web surfers trust organic listings 86% of the time versus paid listings. [Source: eMarketer]

It makes sense when you consider that paid (pay per click) ads are – just that – paid. Anyone with money can throw enough money into a campaign to show up in search results. But when a site shows up organically, it’s like the playing field has been leveled.

Explaining to prospects why and how your SEO copywriting services can help them to show up in organic results. And, go on to explain that searchers trust these results more – precisely because they’re not paid. While they may not realize how or why a site shows uphigh in search results, they will relate to the fact that searchers will trust organic results.

2. SEO Copywriting Increases Sales: According to an August 2005 Search Engine Guide study, more sales are coming from organic listings. And, it’s easy to believe when you consider the following:

Evgenii Prussakov, a well-known affiliate marketing specialist, wrote a book entitled Online Shopping Through Consumers' Eyes: A Study of Online Users' Responses to 107 Questions. He found that over 71% of shoppers trust organic results over sponsored results.

Furthermore, shoppers knew the difference. How? When asked the question: Do you know the difference between natural results and sponsored ads in search engines, a whopping 82% said yes. This is important because trust – especially on the web – is a vital key to making sales. And, it opens the door for building an on-going relationship with internet shoppers.

And, it starts with SEO content.

3. SEO Copywriting Drives More Site Traffic:
Organic listings deliver more traffic than sponsored ads. And, more traffic leads to more sales. Proof?

… one study found that search users are up to six times more likely to click on the first few organic results than they are to choose any of the paid results, . . . . Other studies have shown that only 30 percent of search engine users click on paid listings, leaving an overwhelming 70 percent … clicking the organic listings. [Source: SearchEngineGuide]

4. SEO Copywriting Lowers the Cost of Internet Marketing. The cost of internet marketing is increasing all the time. This is due to the simple equation of simple supply and demand. As more and more advertisers compete for the same market (hence, keywords), the price goes up.

Organic traffic – which is driven by effective search engine optimized content – pays dividends for years to come. In theory, it only “costs” time to produce (write).

And, you can write as much as you want. You don’t have to worry about your competitor’s budget being bigger than yours. As long as you put out informative, keyword-rich content – on a consistent basis – you have a competitive chance.

Remember, selling your SEO copywriting services is not about you – it’s about what your skill as an SEO writer can do for the client. These four points illustrate this perfectly, making it easy for prospects to see why you’re the perfect SEO copywriter for the job.


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