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SEO On-Page Web Design And Search Engines

Updated on April 2, 2009

Search Engine Optimization and web design are tricky little concepts

Search Engine Optimization and web design are tricky little concepts which emphasize navigation with architectural design principles, flat-file content and body tags with how the search engines determine relevance and importance of your site information. The design should be able to express the information that the user is seeking and at the same time be easily navigable for both the search engine and the user. That is, because SEO web design should also be able to satisfy robotic crawlers and spiders in their quest for information regarding the website and other data.

SEO Web Design and Site Optimization On Page Website Design for Search engine optimization is a necessity for businesses. It is used and applied by almost all sites on the internet that aim to make money, grab attention and reach online popularity. Among the many strategies of optimizing a web site, SEO web design is one of the topmost priorities. The impact of the design of the site on search engine robotic crawlers or spiders can help raise the ranking of the site. This is where SEO web design comes in. There are many ways to make the web site more attractive to robotic visitors and human visitors alike.

Actually, spiders and crawlers from search engines do not care about the overall aesthetic value (the graphic design) of the site. All these robotic crawlers look for is the information it can extract from the site. The tricky part is how to create information that is attractive to search engine so that the crawlers can properly index the site and gauge the sites relevance. SEO companies who specialize in optimizing web sites must also know how to put a site in front of others in order to bring it to the attention of the Internet users. REMEMBER THIS – What all sites must do is attract attention; from there you can worry about making sales, or promoting content, etc.

The search optimizers who will handle your site must be able to know the right strategies to place the web site ahead of others in its field through accepted methods of optimization. The most notable methods of on page web design are: Long tailed keywords Keeping content fresh Customized title tags Per page meta tag descriptions XML site map navigation Anchor text Tagline heading usage Linking to social websites such as Facebook, WordPress, Blogspot and Twitter. SEO web design is a competitive area where web designers, work hard to come up with ideas and designs that are aesthetically appealing and utilize relevant content at the same time. There has to be consideration for ease of getting around the website, being appealing to a wide range of visitors and finding the right place for the website. Making a basic, visually appealing site is easy with the many technological advances available today, but the problem with these advances is that they are composed of database constructs that get in the way of the search spiders. Thus making the indexing of your relevant content difficult to navigate and index.

SEO web design should be easy to use and friendly to both human and robotic browsers. Easy navigational access can be done by making the pages of the site easy to navigate to and having easy to understand and use button or labels to click on. The pictures and images on your SEO web design should be just the right size (no more than 50K each) and scale (current screen resolutions should not exceed 1024x768) enable users to see them promptly after clicking instead of taking a very long time to download. Waiting for images and other graphics to load can be off-putting for most visitors and will eventually lead them to another site which is more optimized and easy to view. Even spiders and crawlers will give up on a site which is not easy to navigate and get into. BIG POINT - Make sure any on page scripting is located at the bottom of your page, better yet, to avoid page bloat, take them off page and put them into an include file.

The overall appeal of the SEO web design should not only be focused mainly on the niche that it is targeted to but also for Internet users who might have stumbled onto the site. Some webmasters or website owners could opt for specialized SEO web designs such as squeeze pages and these can also be done with the targeted audience in mind. Squeeze pages are specific web designs that seek information such as a name and email by usually providing an enticement. If you are marketing a specific product or information, SEO experts can focus on this product or information and build the SEO web design around it and link to Mother sites. Mother sites, for example are Corporate sites, and/or portal sites.


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