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SEO Tips for Small Websites Trying to Outperform Big Competition

Updated on July 2, 2014

Trying to launch your own small business website? Whichever industry you choose, you will come across at least one giant that has dozens of pages, tons of content and an active audience that apparently includes millions of people.

Mission impossible right from the start? Who says that small websites will be doomed in the world of the web Goliath? You simply need a lot of focus and an excellently built strategy right from the start.

You probably have one consideration – the lack of a significant budget to invest in professionally developed SEO strategy. I have news for you – all of the basic and most essential SEO techniques can be executed without the involvement of a professional. You simply need to gain understanding of the basic SEO premises and begin implementing those for your own website.

So, let us start exploring some of the options and important tips of how small sites can beat large sites in search results.


What Google Says

Apparently, the latest Google algorithm changes were introduced to favor small business websites having superior content.

Google’s Matt Cutts said that a national brand will not always translate into top search engine rankings. Small websites can do a lot in terms of SEO by writing fresh, unique and engaging content.

Once again, we’ve come to a conclusion about the importance of great content. It seems that for smaller websites, excellently written text is the best option for kicking the behind of wealthy, gigantic competition.

Cutts said that the second element small websites should focus on is improving the audience’s experience. Keeping people engaged and interacting will translate into better frequency and recency of visits – two factors that can be examined in a Google Analytics report.

Following the suggestions provided by Matt Cutts, we will discuss some possibilities for the creation of stellar content and for giving the website’s audience the experience of a lifetime.

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Characteristics of Terrific SEO Content

Matt Cutts is the man in charge and if he says that content is the key to beating large websites in search engine rankings, you better start thinking about some amazing texts.

The most important characteristic of content written for SEO purposes is that… it is not written for SEO purposes! The more you focus on keyword densities and pleasing search engines, the less human friendly your content is going to be.

Here is a list of some important characteristics that will determine the quality of your texts:

  • You have a unique idea that few others (or ideally nobody else) has written about.
  • You are capable of writing engaging texts that the audience would want to read from start to finish.
  • Keyword selection takes place in advance but these are included naturally in the text.
  • The headline is very catchy and intriguing. So is the first paragraph.
  • Good texts are written by someone who is an authority in the niche and who can write persuasive content.
  • Strong texts are persuasive. They make readers explore more content, click on a link or buy a product.

You are probably wondering how a single text can be all that and a little bit more. The answer is simple – you need to be passionate about the topics you are going to be discussing, you need to have a little bit of talent and a lot of knowledge. Putting all that in your texts and updating your website on a regular basis will create the strong foundation for your success in a world of large web projects.


Add Value

Whatever you do in terms of creating the perfect website, try to make it better and more satisfying than what large competition is giving its audience. This is one of the SEO elements of how small sites can beat large sites in search results that Cutts focuses on.

If you write reports, try to find a source of information that nobody else has come across. If you give your audience how-to guides, create detailed videos that will make the explanation easier to understand.

Adding value to your content for SEO purposes is much simpler than you initially think it might be. This strategy happens to be inexpensive, especially if you are creative and you are committed to making your website a source of good content, a good social portal or a shopping experience like no other.

Added value makes your reader or customer happy. It gives that person more for the time that they spend online. A person that has such a gratifying first experience will come back. This is how your tiny site will get an opportunity to beat a ginormous project, even if it uses only a small fraction of the budget.


Find Your Niche

Just think about it, will it be easier for you to achieve good search engine positioning for a keyword like “real estate New York” or for a term like “real estate for sale by owner New York”?

The more specialized your website is, the easier it will be to find a niche, to please the audience and to make search engines happy.

Focus, focus, focus! David should be smart in the attempts to beat Goliath rather than relying on brute force.

What is your biggest strength? What is the topic that you know about? Come up with some kind of specialization. Do your research to find out whether somebody else has already attempted to succeed in the niche. Small competition is good – it gives you a chance to establish your position quickly and efficiently.

<h3>Conquer One Subject, Move on to the Next One</h3>
Focusing on a particular topic will soon make you the go-to source of information. It will require hard work, it will require a lot of creativity but you will be capable of executing this SEO strategy without spending a fortune.

Once you master your position in a particular topic, you can start moving on to the next project. Expanding your website’s content gradually and strategically will establish your reputation in a range of connected industries, giving you access to a larger audience and better search engine positioning.

To finalize this topic I’d like to mention that expecting overnight results is going to be unrealistic. Take your time and focus on your website visitor. The number of people coming to your website and the amount of time they spend exploring content will give you a good idea about the quality of your pages. Working on making readers happy will soon give you the search engine positioning that you deserve.


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    • lyns profile image

      lyns 3 years ago from USA

      This hub is absolutely awesome and very well written and understood, I appreciate the clarity and honesty of this hub on starting up a website it, explains everything a person trying to get started need to know short and informative. Very great. Have a great day I voted up and /+ Awesome lyns 7/1/2014

    • profile image

      M.J. 3 years ago

      Very useful, as a small business site owner i confirm that great content is essential. We add new stuff on a daily basis and since we started doing that, we've seen tremendous improvement in our rankings.