- Business and Employment
SEO Tips for Blogging (Bloggers)
Blogging - successful SEO techniques
Blogging is one of the most vibrant forms of communication with your readers. With so many people doing it, i thought it prudent to create this hub to outline some key SEO tips for bloggers. It helps you get connected with the audience, and to build a strong personal relationship with them. Blogging is a widely used past time to stay connected with your customer base, if you have a business - or even just an interest in something. Furthermore, you can also inform your customers / readers about any latest news, updates, promotional offers, discounts, or special offers etc.
Blogging has all the above-mentioned advantages and many more as well. However, successful blogging largely depends on the amount of traffic that your blog receive daily. Without a decent amount of traffic, your blogging venture cannot be a success. In fact, there's little point in putting pen to paper if no one is going to read it. This article is aimed at the blogging community and offers some important SEO tips. That said, the principles set out here can be applied to any online website successfully.
Write for a Niche & Create Great Content
If you are about to start an informative blog, it is important to write for a niche, rather than to blog about several varied topics. Writing for a niche can have its own set of disadvantages, but from the SEO point of view, it has some great advantages that would be criminal to miss out on.
Writing for a niche stamps your authority for a given subject in two main ways. Firstly, your visitors will see your blog as resource specific to a certain subject (rather than a standalone article) and secondly the search engines will see your blog as more relevant on the subject of your choice (which means you will rank higher in the search engines). Furthermore, it also encourages returning visits, whenever a user needs any information on that subject. Of course this is largely dependent on the quality of blogging you are doing:)
With the advantage of ranking higher in the search engines, this means more traffic for you, which equates into higher revenue streams. Google Panda and Penguin updates tend to reward websites, which provide authoritative and useful information about any given subject.
Additionally, give your readers what they are looking for. Take your time and do your research. Creating high quality posts or articles will only add value.
The whole idea of writing blog posts is to keep your users updated all the time. There is no better way to lose traffic than for a visitor to visit your blog and the last post was 8 months ago. Therefore, it is essential for you to write often and to update your blog with all the latest information on your topic. Find a successful blog or website in your niche and see start to list out topics you feel you need to cover. It is advisable to publish well researched, informative, and unique blog posts 3-4 times a week. Writing often is a highly essential factor for SEO optimization and for bringing more traffic as the search engines look more favorable on sites that are updated regularly.
Write original posts
Always make sure to write original blog posts, as duplicate content can do more harm than good. The ranking system and algorithms of the major search engines, especially Google, have been changed tremendously, and they are now more intelligent than ever before. It is more likely than ever to get penalized by writing duplicate or plagiarized blog posts. I should also point out that should you choose to use spinning software, take care to ensure that i) your article is changed by at least 40% and ii) you don't create thousands of articles automatically and submit them to directories without checking them over first (spun articles are often easy to spot).
If you want to rank higher with your blog, write original content. The time and care you take over your posts, will come across in positive light to your readers.
Write for human eyes
People are often blinded by search engine success and as such, they write for the benefit of the search engines, forgetting about the reader. If you are going to blog, write for the human contingent, and not the search engines. The search engines have made it extremely clear that they value quality content, above all else. Additional to that, getting traffic is one thing. Getting visitors to purchase something or remember who you are, is a different story. There is no point in being #1 in the search engines if visitors are going to be turned away through poor quality. Stick to white hat SEO techniques!
Join the social media revolution!
Connect with your social media outlets
Times and changed and social media is extremely important to your success. Make sure you have an account at all the top social media hot spots (Facebook, Twitter, Digg etc). You will not only bring in traffic this way but you will also promote your blog to a wider audience.
Keywords - use them in the right places
This is important whether you blog or not. If you have a website, you need to give yourself a chance. Your posts need to be using great headlines first and foremost. Make sure you include some of your top keywords in the title and URL as well as a 3-5% keyword density. Include your keywords at the top of the page and use your main keywords once again at the bottom.
Remember you are trying to build relevancy. Your authority in your niche depends on the search engines knowing what your blog or post is about. Make it easy for them by using your keywords in the right places.
For more on selecting the right keywords - see my guide on the leading SEO tips.
Link your posts & build links
Relevancy is everything in the SEO world. Once you create your niche, make sure you interlink your posts, as this builds internal relevancy. Of course you should be linking to your posts from as many relevant places as you can. Remember the more relevant links to your posts you get from other relevant posts or websites, the higher you will rank. The higher the competitiveness of the keywords you are targeting, the more links you will need. If you have other sites of similar topic, your social media accounts - if you can get a backlink and it's relevant, get it, as this will help your rankings.
Use Header tags
Header tags are also important. These look like these - <h1>, <H2>, <H3>, and tell the search engines the important headings in your post. Think of it like a book. H1 is the main title of the book and H2, H3 are the sub headings, or chapters. H1 should be more relevant than H2, H2 more relevant than H3, and so on. Make sure you use keyword variations in these headings.
Know where the fish are
Do some research and find out what people are searching for. There are an endless number of free tools out there which are at your disposal. Remember, you want to bring in as much traffic as possible so post about hot topics using keywords that have high demand and low competition. A useful tool is the Google Search Term Tool.
Some useful SEO Links
- Choosing an SEO company or professional
Helping your chose an SEO company or professional - what to avoid and what to ask to ensure you get the right person for your business.
- Choosing a website domain
Learn how to choose a domain name that will significantly help your SEO efforts.
- Common SEO Mistakes You can Avoid
A guide looking at common mistakes made in the SEO world and how to avoid them.
- Be your own SEO master
This hub is focused on SEO and the fact that SEO can be as detailed and challenging as you want to make it. The more analysis you undertake, the better position you will be in to understand what works and what doesn't.
- SEO beginners guide
A guide for those just starting out on the SEO trek.