ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Sales Coaching – The Key to Meeting Your Full Potential in the World of Sales

Updated on August 24, 2015

A career in sales can be one of the most satisfying and financially rewarding there is, but fail to meet your full potential in the big, bad world of selling and it can also be one of the most stressful, frustrating and miserable ways to try and earn a living.

Although there are those who would argue that it takes a special kind of person to be successful in the sales environment, others consider that, armed with the right sales tactics, being a salesperson is a job that anyone could do. In reality though, things aren’t quite that simple and it takes a whole range of skills, knowledge and personal qualities to be able to achieve consistently good results. Reading a whole library of sales manuals in itself isn’t enough to make any individual a top salesperson, and in fact with so many contradictory and now outdated approaches to selling, doing so is only likely to result in confusion and failure. Relying entirely on certain personality traits, on the other hand, is equally unlikely to earn you the Salesperson of the Year Award if you don’t have the knowledge to back them up.

Being a top performing salesperson requires everything from the ability to identify key decision-makers and develop outstanding relationships with them, to being able to home in on customers’ pain points and deliver compelling sales messages which provide solutions. It means being able to juggle a head full of figures to calculate prices, volumes and discounts, and it means having the skills and the perseverance to be able to close the deal. While many people have the natural ability or the learned skills to do some of these things, only the very best can deliver on all accounts, but with sales coaching, it is possible for any salesperson to make radical improvements across the board.

As distinct from the more generic forms of sales coaching which are offered through books or training courses, personal sales coaching provides the opportunity for individuals to work on a one-to-one basis and to learn how to draw on their own natural traits and learned abilities to achieve maximum results. Choosing a sales coach, however, does require care, because of course a sales coach doesn’t just need to have personal experience in the sales environment, but also the ability to teach others how to be successful in the field. Even the best salesperson in the world doesn’t necessarily have the ability to recognize the strengths and weaknesses in others, or the skills or the personality required to teach and support others.

Another area where those who are interested in receiving sales coaching need to take care is in choosing a sales coach whose knowledge is completely up-to-date. In a world where globalization and ever-changing technology presents new challenges to salespeople almost on a daily basis, it is vital that those who receive sales coaching are exposed to current thinking, attitudes and techniques. The pushy and somewhat aggressive techniques of yesteryear, for example, have long since been replaced with much more sophisticated techniques based on extensive human research and it is vital to choose a sales coach who is up-to-date with modern methodologies and who can bring innovation into his or her teaching.

The sales coaches that you meet through are selected for their solid backgrounds in the sales arena, as well as for their extensive coaching experience. You can find out more about what sales coaching has to offer by visiting the site.

This hub brought to you....

by Julie-Ann Amos, professional writer, and owner of international writing agency

Why not create your own HubPages? It's fun and you can make revenue from Adsense and other revenue streams on your pages. JOIN HUBPAGES NOW

This work is licenced under the Creative Commons Attribution-Non-Commercial-No Derivative Works 3.0 Unported License. To view a copy of this licence, visit or send a letter to CreativeCommons, 171 Second Street, Suite 300, San Francisco, California94105, USA.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)