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Scrolling is a new click - A dive into Infinite Scrolling Facts!

Updated on July 20, 2015

Technology changes frequently and those who always get updated are the most intelligent individuals in the race. There are two kinds of people; those who make changes or update technology and the rest are those who need to understand them (changes) to pass on to the users. Both have specific pressure to deal with. Making changes to provide users a better experience is the responsibilities of people sitting at the top positions. Those who adopt the changes have responsibility to follow the track set by the changers and help spread the updates at a larger scale. One of the changes we are going through these days is to provide visitors of websites a reason to stay there for long.


The Importance

Let’s understand it in a better way. Infinite scrolling is about automatically loading additional content once user reaches to the bottom of the screen. Content appears simultaneously while scrolling down. For example; Twitter has the same function where scrolling never ends. Who uses twitter must have used this technology but maybe never think its significance and convenience to the users. How irritating it would be if we click the second and later pages one by one! That’s why it is here to stay and give web designers a reason to think which website require the similar feature to make website more interactive.


‘Infinite Scrolling’ - A threat to ‘Pagination’

‘Infinite Scrolling’ is doing its magic. It’s a fresh concept creating a buzz around the web designing industry. Web designers are finding ways for more creative and robust designs and infinite scrolling is one of them. It has been served hot on the plates of adopters to eat it, stomach it, and tell its taste to others. This latest edition of technology creates website ‘more interactive’ and ‘sticky’. It is a fairly new technology that provides a passively loaded, never-ending stream of content. ‘Pagination’ has a threat now and to those who are quite sluggish to adopt changes! Now, web designers have a new skill to add to their technological paraphernalia box.


The Technology

‘JavaScript’ is weaved into the program that enables us to scroll down and down. It is adding one more technology to the experts to sharpen skills in the same. Though, there is no rocket science involved; the experts have to customize the design using JavaScript. Designers use plugins from the libraries available. It is one of the customized aspects of seeing content not in pages but in sequence without clicking anywhere; scrolling is a new click.

Those who are looking for new web designing jobs should update their knowledge about it. Interviewer might ask you about the same. This customization has a better impact on social Social Media platforms. "Most media in some sense work like this," says Josh Schwartz, chief data scientist at Chartbeat. "It's like with TV, where after a show ends another comes on; you don't have to do another action to get another show. Video on desktop web tends to do the same thing; it goes right into the next video."

Following the same concept for creating social media platforms more interactive is not a key to all the locks. The user interface (UI) that suits long-form journalism sites such as Longreads would not be creating any user-friendliness for a social media site that has bite-sized content, such as Twitter. It would not have made any sense if Twitter had pages to click and read the tweets clicking again and again. Scrolling is simpler!

History of Scrolling

Scrolling was usually seen annoying and boring. Until something interesting happens, we don’t recognize the change. Infinite scrolling is not a new concept. The execution on different websites was a wastage to the introduction of infinite scrolling. Earlier, web designing jobs were limited to creating simple designs; the matter of user interactiveness came quite later. Then social media came into our existence. Twitter happend to us to recognize the change done through infinite scrolling. Javascript and jQuery helped the designers to make more amendments to the designs and add some interesting scrolling effects. Parallax scrolling is also one of the parts of it that creates a faux-3D effect. It provides users an interesting browsing experience.

Major Impact

Since the arrival of mobile interface, scrolling experienced a new high. Mobile screen has limitation and the narrowness forces to arrange the data vertically. Infinite scrolling plays great role for mobile websites where websites are designed in a way that facilitates the user to access the data or content through scrolling down. Smartphones have gone touchphones and just a scroll through thumb will take you towards the climax of website you are accessing. We find massive amount of data on social media websites; infinite scrolling allow an easiest way to browse through sea of information. We don’t need to wait at all.

Designing website for mobile phones is a completely new task where different CSSs are used and website is designed in a completely new format. It has given a rise to the mobile phone web designing jobs where professionals are hired to especially design websites for mobile phones since it is a new challenge for website designers to consider different screen sizes of smartphones, phablets and tablets. They have to keep website responsive for all the devices besides making it accessed on computer and laptop screen.



In many cases, we can see ‘hybrid of infinite scrolling and pagination’. Basically, it includes a ‘load more’ or ‘see more’ button at the end of preloaded list. When we click on it, it loads another batch of items. In infinite scrolling, we scroll and content comes automatically, but the ‘see more’ button does it on demand. Hybrid solution does well in case when we need to control the data load. For example; Google’s image search is based on the same feature where it asks after showing you the first batch of results to load more. When you clicks on the load more buttons, it shows you further results. This maintains the user-interface and on the other hand it controls the load on the server.

Fate of Infinite Scrolling

Do you really feel that Infinite Scrolling has changed the experience of modern interactive websites?

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Best Example

Besides social media platforms like Twitter, there are more interesting and creative use of infinite scrolling where web designers require upgraded version of web designing capabilities. We have one of the best examples of a website created for one of the Academy Award winners movie ‘Life of Pi’ created on the similar concept where customization goes to a different level where creativity plays a major role.


Some Other Best Examples


On the Whole

While scrolling down reading this write up, you may have understood the concept of ‘infinite scrolling’. If you are a web designer, it is really important for you to fill the gap of lack of information. You have to be aware of all the updates; at least you should try to be exposed to the most recent news of your industry. Infinite scrolling is not about giving user more than interactive experience. You can take the example of ‘Life of Pie’ website where infinite scrolling has crossed all the limits. In such case one needs to explore both creative and technical aspects. Interactiveness is not the only aspect it provides to a particular website, it has several other role and skills required. You should update your skills regularly. Keep learning, keep improving!


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