ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

5 Tips to Help You SEO like a Pro

Updated on August 18, 2014, by Jithin AJ, by Jithin AJ

Are you having trouble drawing internet traffic to your web content? Good SEO skills can help you rank high in search engine listings! Give these a try!

Once upon a time keyword-cramming may have been the yellow brick road to the top of search engine results, but not anymore. With today’s new search algorithms (most notably Google’s Panda Algorithm), quality and relevance are what count. Trying to fill your written work with keywords like in the days of old will get your content labeled as “spam” and sent off to page fifty-seven, somewhere in the heart of nobody caring.

Learning today’s SEO techniques can help you improve you page rank and stand apart from all the others who haven’t gotten with the program yet. These five tips have helped me drastically in improving the traffic flow to my work! Try them and see what they can do for you!


1. Don’t go crazy with the keywords!

Don’t get me wrong! Keywords are important! But the amount of keywords you’re using can make or break your chances of ever been found on search engine results.

To get a good idea of how many keywords you should be using, pick out your top two or three keywords. Now, your best keywords shouldn’t make up more than 2-3% of your entire word count. If you’re writing a shorter piece, I’d even say that 3% might be too much.

Your secondary keywords and any others (basically any of the ones that aren’t your best two or three) should be used even more sparingly.

Search engines like Google want to see that you’re using relevant keywords…but not that you’re using them over, and over, and over again. If Google thinks you’re just spamming popular keywords, it’ll bury your work deep where it won’t see the light of day!

2. Use relevant keywords.

What exactly are relevant keywords? How can you know if you’ve picked good ones? Picture this scenario:

You are designing a website for a new dieting program. To do a survey, you’ve found a hundred people and lined them up. Now, you’re going to ask each one of them, one by one, “When I say ‘diet’, what’s the first thing that comes to mind?” So…what will they say?

Well, there will be a few common answers that almost everyone thinks of—things like weight loss, fitness, food, and exercise. Then you’ll encounter the minority opinions. Perhaps some people were confused about your intended meaning of “diet” or applied it in another context. These people might respond with “soda”, “New Year’s resolutions”, or “fads”.

Lastly, there are the oddball opinions that don’t even represent a minority—like that one guy who thinks of Sniffles, his pet rabbit when he hears the word “diet”.

The internet is pretty much the same way. If there’s something that people want to find, the majority of searchers will use the same few keywords—those that are most relevant.

Less-common search keywords aren’t bad to include, but don’t use them as frequently. Also, you’ll want to bring some clarity to these keywords so people don’t misinterpret them. Try including them in a phrase of keywords instead of putting them in by themselves. This will clarify the context in which they’re being used.

Lastly, avoid using keywords that have little or nothing to do with your topic. Sometimes we use certain words too frequently without thinking. These words won’t help anyone find your work. They may even confuse search engines as they try to categorize your work.


3. Don’t go overboard with links.

One thing that can help you increase your page rank is to include relevant links to other quality sites. A few of these can help, but including too many is just like keyword-cramming…don’t’ do it.

Make sure you’re linking to quality sources. Your sources should be reputable, and it’s best if they receive decent traffic (or at least are sites people have heard of). For example, if you’re linking to a site on medical advice, it’s best to choose a site with a good reputation and public familiarity over some small family medicine blog that nobody’s heard of.

It’s best when linking to put the link in text. For example, if you’re talking about muffins, and linking to a site about muffins, make “muffins” the in-text link. This is always better than adding corny sentences like “For more information, click here”. “Click” and “here” should never be part of your link. Search engines don’t like it. Don’t do it!

4. Don’t add “fluff” to fill space.

Make sure your content is actually content…not just you jabbering to fill some space. Don’t try to stretch your information or be needlessly redundant. Readers should feel like your content was worth their time to read. Don’t leave them feeling like their time was wasted.

Quality content will always perform better online than long, “fluffy” articles that contain little meaningful information. Make sure your information is clear and to the point. Eliminate any unneeded wordiness.


5. Edit your work.

Before you publish anything for put it up for display, make sure you’ve thoroughly reviewed it. Bad grammar, poor spelling, improper usage, and clumsy mistakes speak poorly of your skills as a writer. If you want to draw positive attention to yourself as a writer, put your best foot (or rather, your best words) forward!

Quality, thoroughly edited work is far more likely to draw in a reader audience…and it lends you credibility. People will have a hard time taking you seriously as a writer if they have to wade through all your mistakes.

Here are some things you can be on the lookout for as you’re editing your writing:

  • Proper spelling and grammar
  • Proper punctuation
  • Proper word usage
  • Factual accuracy and attention to detail
  • Proper citation of your sources (if needed)
  • Wordiness
  • Choppiness, awkward tone or wording

One thing that I do is read my work out loud. Sometimes we don’t realize how choppy or suspiciously like a car salesman’s pitch our writing is until we read it out loud. Another good thing to watch out for is your tone. Try to make your writing sound either neutral or friendly. It’s a major turnoff to readers if your writing sounds hostile or rant-ish!

Try it out!

When I first started out as a freelance writer, I didn’t have a clue about SEO. I struggled because nobody ever found my work. I was lucky if I’d get a dozen views in a week! Using these simple tricks has helped me put my work on the map! Currently, I’m getting well over a hundred views a week and climbing!

There isn't a magic solution to jumping to the number one spot of search engine results. It's going to take time and effort, but these strategies do work! Give them a try to see what they can do for you!

All the best,



    0 of 8192 characters used
    Post Comment
    • TwerkZerker profile imageAUTHOR


      5 years ago

      Hello, manlalakbay88!

      Glad I could help! Thanks for the reading!

    • manlalakbay88 profile image


      5 years ago from Taguig City, Philippines

      I think I learn something new after reading your hub. I will apply all of these into my works. Thank you so much! :)

    • TwerkZerker profile imageAUTHOR


      5 years ago

      You're both very welcome! Thanks for reading and for your feedback!

    • profile image


      5 years ago

      Very interesting and sounds like info I need to put into practice.

      The readers I get say great story and that's it, no clicks from cyberspace just my hub friends. As you said in your article, I've got to get these keywords working for me .

      Thanks for sharing.

      LOL Ghaelach

      Europe 6:20pm

    • Martin VK profile image

      Martin VK 

      5 years ago from Copenhagen, Denmark

      Thank you for the great tips. There are many Hubs like this, but this brought in a few SEO guidelines I did not know of or had thought of.. Great Hub!


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)