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Four Search Engine Optimization Tricks To Overcome Your Low Rankings

Updated on May 4, 2011

Four Search Engine Optimization Tricks To Overcome Your Low Rankings

Low rankings not only effect your overall traffic but it could be crippling your chances of converting readers into subscribers, buyers and becoming part of your community.

When you have content online, you do not want to become crippled due to low search engine rankings. There are things you can do to fix the problem.

Low rankings can make a webmaster give up a great website. You should not give up, you should push harder. Use some optimization methods, and work on them every day.

It's no secret; search engine optimization is one of the key factors which makes a website rank well within search engines. Despite having hundreds of nuances to rank better, the following are four tricks that will help you overcome your low rankings. Pay attention to the basics, itworks.

1. Optimize your content

When writing content on the web, not only will you be writing for humans but a very important aspect to keep in mind are search engines.

Search engines read web pages differently; search engine spiders crawl your website, digging through the underlying code, searching for keywords and determining the quality of your content.

To make sure your content is not only optimized for human readers, be sure to use your main and secondary keywords within the following:

  • Title
  • Heading (H1 - H6)
  • Body
  • Links
  • Meta tags

2. Building backlinks

Backlinks help determine the strength and quality of a website. A website with twice the backlinks as its competitors will obviously rank much higher in search engine results.

Because of the importance of backlinks, many webmasters have place a very high importance on link building going to the extent of paying companies thousands of dollars.

Wither you plan to pay a company or do it yourself; backlinks must be continually created to ensure a website ranks well within search engines.

Make sure you back link from sites that are reputable, with a high page rank. Do this especially if you decide to buy links. You want the search engines to assume that your content is related to the high quality content you are linking to.

3. Search engine optimized keywords and phrases

People generally start their search by typing in a single keyword but after they have poked around, looking for information, they generally use a keyword phrase afterward.

Because keyword phrases drives relevant traffic, your website should include these phrases as part of your search engine optimization campaign.

Use free keyword suggestion tools to get an idea about what people actually use to find content on the web then apply it to your tags and content.

4. Create shareable content

The most important factor of search engine optimization and to overcome low rankings on the web is to create content people actually want to read and share.

Shareable content are topics like How-to's, tutorials, lists and more. Because of the viral nature of these posts, people can't get enough of them which results in the links being shared on social media and within other websites.

The trick is to write content that is powerful, content that hasn't been covered before. Place the majority of your search engine optimization campaign building great content and your low rankings will be the thing of the past.

Without a doubt, search engine optimization plays a vital role to overcome low search engine rankings. With enough practice and implementation of each of these four tricks, your website will go from bottom rank to the top.

Remember, it is not going to go from the bottom to the top overnight though. You are going to need to have patience. If you do not see a sudden spike in your website, just remember, with dedication, time and work, you will.


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    • BusinessTime profile image

      Sarah Kolb-Williams 6 years ago from Twin Cities

      Thanks for the great overview (and I love the http: graphic!). Voting up!