- Business and Employment
Make Money by advertising (sell advertisement space on your website or blog)
This article is for website and blog owners. In this article you will learn about selling ad space what ad space is and how to sell it effectively. I am a website and blog owner and I do sell ad space so who better to learn from then someone who has done it already and had success at it.
Here is what you need.
- A website or blog (i found websites work better but blogs are good too).
- Available space for ads (it must be somewhere that you can paste the html ad code to)
- Advertiser that like your site product or service (the ad should be related to your product or services).
- An easy way for your advertiser(s) to pay for the space (this makes it easier for the both of you when it is time for you to set the transaction up).
- A good policy on how you sale or lease your ad space (this should include amount,location on site where ad will be places,and how long the space can be purchased for).
Once you have those things set up you can begin. Now to break down ad space what it is. Ad space is : a specific location or spot located on your site or blog that you will allow for advertisement. This space should be able to handle HTML and script of all types most site have this feature build in.Blogs are a bit more difficult because they sometime have limitations. So keep this in mind when building your website or blog. What is an ad? An ad is an advertisement from a company about a product or service they are offering to buyers. This could be in the form of a video commercial or text and even image. Some place have all three some have different sizes and shape to choose from so when selecting ad space make sure you take that in to consideration. So advertiser allow you to change the color,font,size,shape,and even choose if you want text,image,or video ads. These can be in different formats as well so make sure your site or blog can support it.
I have built another website it is not that big of a site but it give a prime example of what I mean by the ads and the colors and size and shapes as well as the different formats and text or picture. I have made all the text ads match the site exactly including background color and text color. You will see if you visit it. This is not one of the sites that I use to sell ad space in fact this site is still under construction because I am going to make it bigger much bigger. For now it will do.
Now that you know what an ad is and what ad space is lets talk a bit about how to set it up. The first thing is you have to let advertiser know you are selling ad space. The best way to do this is with an advertisement or commercial. It doesn't have to be anything fancy If you need help putting one together I have some really good video editors that would love to help out, this is an example of a commercial I done for my social network (this has nothing to do with selling ad space but this is just an example of the type of commercial you could make to help you sell your ad space). Something like that could be done with free software and a video recorder or cell phone. I could help with the process if you need me too.
After the word is out that you are selling ad space you then have to think about the types of ads you want to show on your site or blog. You want it to match your content as closely as you can possibly get it that increases the chances of clicks and potential buyers. Then decide on the locations you want to place the ads and how much you want to charge for the space. I would recommend selecting next to any videos and or content that is featured or has a high level of traffic.
Last but not least you should decide if you want to sell the space permanently or if you want to lease it to the advertiser. If you sell it permanently then the space belongs to that advertiser forever. If you lease it then it only belongs to that advertiser for the amount of time stated in the agreement which could easily be written up make sure you both have a copy of the agreement and that it is clear and understandable so there are no questions about it or misunderstandings about it later. Also state your rules and regulations in the agreement because if violated you can reclaim the ad space and won't have to provide a refund. That is why I said to make the agreement very clear that is the most important step of all.
This conclude this article I hope it helps in generating an income or helps you to get a better understanding of how selling ad space works so that you can increase your online income. Enjoy your new information keep reading and for all you hubber's out the please keep writing. Website or Blog owners I will include a file that would help aid in creating a video product or commercial for selling your ad space. Don't worry it's free for now. Thanks for reading come back soon for my next article. More things to come then just marketing articles and how to make money on line so please keep the feedback coming. Thanks again for reading.