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Setting Up A Trade Show Exhibit

Updated on June 2, 2010

Many people who attend trade show exhibits think too much about what they need to say to potential customers more than they think about the display that they put up. This is a bad idea because you aren't going to have many people come over to you unless something in your display grabs them. This is easy to accomplish as long as you know what people are drawn to and where you can buy all of the display pieces that you need.

It is your decision whether or not you want to go with a pre-built display or if you are going to make it from scratch. Regardless, you are going to either need to buy or rent a table, so make sure that is taken care of first. If you want a very unique display, it is sometimes a good idea to work with an artist from your workplace or someone who wants to get their work noticed so that you don't have to pay a lot for it.

The most important thing about trade show exhibits is that they grab the eye. Once you have an idea in mind for how you want it to look, you should go to the store to buy everything that you need to get started making it. The display that you should get should not be too big that it doesn't fit the table, so make sure you know what size you need. After you have all of the parts, you can go about making the perfect display, always keeping in mind what it will look like to a new potential customer.

If you think about the trade show exhibits that you build as your partner in crime, it makes the experience a lot more fun and easier to handle. You will know right away whether it is working by the amount of people it brings over to your stand.  Check out this Virginia trade show exhibit exports site for more details. 


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    • estherluzfranco profile image


      6 years ago from Philippines

      setting up a good exhibit would really draw the customers and people's attention. I think that is why companies, especially the big ones, take time and effort just to set them up. Besides, its their way to advertise their products.

    • Rustedwho profile image


      6 years ago from Central Pennsylvania

      Interesting article, never had to set up an exhibit but there is a chance down the road that I will if my canoe promotion takes off. Thumbs up and tweeted, keep up the writing!

    • Shawn Scarborough profile image

      Shawn Scarborough 

      6 years ago from The Lone Star State

      Whenever I go to a trade show, one of the first things I notice is the companies with great exhibits. With so many exhibits, it is important to stand out from the crowd or your exhibit will not get much attention. Great hub.

    • profile image

      Kayla Moosik 

      8 years ago

      The display is very important, you are right! A boring display with no free samples? No thanks! A huge motorhome dsiplay that I can walk into with digital screens? Yes, please!


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