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Should You be a Content Creator or Curator?
Should you be a Content Creator or Curator?
Although this will not be a dilemma for large corporations where they can have the best of both worlds, almost all small companies find themselves in a predicament due to this. With limited wealth and resources, Creator and Curator have become mutually exclusive choices for small companies.
So which should you be?
The Creator School
Ever heard of the saying “Content is King”?
In today’s world where social media is exploding, content is everything.
Putting aside how people share interesting content through numerous social media channels, even search engines prefer fresh original content. In order to be ranked high in search engines, many companies are now hiring writers to produce SEO-friendly content.
Search Engine Optimization (SEO), the process of improving the visibility of a website in search results, is the ultimate goal for companies who believe in the creator school of thought.
As mentioned previously, high quality content means that your company will be ranked higher in search results. In other words, good content will help your company get found by potential customers.
Just look at how blogs rank high in search engines. They have 4 essential characteristics – fresh, unique, original and most significantly, it is updated frequently. Only content with these 4 characteristics can drive traffic to your website. Your followers will be loyal to you as long as you continue producing informative and intriguing content.
High quality content comes at a price. You need to put in effort and invest in the right people.
First, you’ll need to employ writers who are knowledgeable about SEO. On top of that, these writers must also be well-informed about your business – how it works, the products and services – and your industry. This way, they can produce SEO-friendly content that sells your business.
Second, you’ll waste a lot of precious time. If you hire writers, you have to spend time training them about your business. If you delegate this creation of content task to an existing employee, he or she will have less time for other more important tasks.
The Curator School
With the rise of social media, word-of-mouth has become increasingly powerful and persuasive in attracting potential customers.
If you gather good content and distribute it to the right people, you will boost your conversion rate tremendously. In addition, by being the first to spread the industry news, you position yourself as an industry expert.
Unlike content creators, you’ll save money and time because there is no need to create content. You will not need to hire writers or spend time training them.
With numerous content aggregation tools in the market (some of them are even free!), you can easily sift the news for the best content.
Have you noticed the power of hashtags in Twitter? Discover the latest news by monitoring your industry’s hashtags! Or better still, contribute regularly (by including your industry’s hashtags when you curate content) to demonstrate your expertise.
Google Alerts is another content aggregation tool where it emails updates of the latest relevant Google results (web, news, etc.) based on your queries.
Everyone can be a content curator, even Tom, Dick and Harry. So, what makes you different? How can you stand out from a sea of content curators?
To make matters worse, your followers can unfollow you anytime. They might have found a better content curator or have become loyal to a content creator.
So… Where Does This Leave You?
If you have the wealth and resources, you can follow the creator school of thought. Bear in mind though, that you have to train the writers from scratch in order to reach the required standard.
If you do not have the wealth or resources to invest in content creation, the curator school of thought might be more suitable.
Whichever school of thought you choose, both of them are valuable in today’s world.
Yet, the best option would be to curate first and create later so as to maximize wealth and resources.
Creators write. Curators collect and aggregate.
Anyone can curate, not everyone can create.— Anonymous
Are you a Content Creator or Content Curator?
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