Some Silly Mistakes that Internet Marketers Make
You might not get penalized for these errors but it is important to avoid these little things for better rankings.
Having 404 Errors
Avoid them! 404 or page not found error can hurt your rankings. If you delete a page from your website, make sure you remove at least all the backlinks towards it from within the site. Also remove backlinks from other websites if you can and in case you can't remove them, make sure that you have some customized error page there. You can write just anything on this error page for example:
"This page has been removed, please visit our home page"
You will most likely never see a website full of plagiarized content ranking first in SERPs, especially for competitive keywords. Write original and useful content. Engage your readers as time spent on a page is also one of the ranking factors.
Pinging Your New Blog Repeatedly
Although pinging seems like a good service, but I found pinging harmful for new blogs and pages. I have seen them totally disappearing from SERPS after being pinged. This was my personal experience and I can be wrong here, but wanted to share this bit as a caution. Please correct me if you feel otherwise.
This is also one of my personal experiences. A website that I designed myself won't rank anywhere good in Google, then I removed some HTML errors and I believe doing this was one of the other factors that helped it ranking high for competitive terms.
Making Automated Backlinks For New Blogs
Automation to a certain extent and with some care is alright when it comes to backlinks. There are many good automated/semi-automated backlinking tools that I may discuss in anothor hub. However, it is not a good idea to get such backlinks for a few days old websites and blogs.
Excessive Link Exchange
There is nothing wrong with three way link exchange and even a little two way link exchange might also not harm you; but excessive two way link exchange can easily get you penalized by search engines.
Messing With Page URLs
Those who are new to internet marketing often make this mistake. They don't know the way this practice can harm your blog. I have seen newbies asking on forums that how can they change URLs of their articles/hubs. I will strongly recommend avoiding this practice.
So, if you have avoided these mistakes and have done some keyword research and SEO, your website/blog is going rank high in SERPs.