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Simple Facebook Advertising Do's & Dont's

Updated on February 24, 2013

If Facebook Had A Dislike Button, Would You Use It?

Most people do not like to hurt the feelings of others, so they would typically bite their tongue on things that may be offensive to others. If Facebook had a dislike button, would you use it? As the old cliche goes; "if you don't have nothing nice to say, then don't say nothing at all."

Just imagine the drama and controversy that would arise by the use of a dislike button on Facebook. Sure the button may serve a purpose for people disliking things that are bad and demeaning, but what about personal posts, where all that is expected is positive support? Because of this, it may be one of the reasons perhaps, why Facebook has done without such an icon. However, there is still a way to determine if a Facebook friend doesn't really like something you post. How might you determine this you ask? Well, the answer is quite simple actually. Just pay attention to the "don't say nothing" portion in the old cliche.

Facebook Dislike Button???

Would you use the Facebook dislike button on posts from family and friends, even if it may hurt their feelings?

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The Attention Certain Facebook Posts Get

Ever notice that, a post you make on something tabloidish, like how disturbing it was to see Alicia Key's NBA Halftime Show performance, will get many likes and even an abundance of comments from your family and friends sharing their thoughts on the matter. The theme within the comment thread may seem that everyone was in agreement that there was something different about her performance and their personal take on it will be expressed relentlessly.

Now, say just moments later you post something on a great buy that you've discovered. Or post something about a product that you may be advertising on another site of yours. Instantly, you can see a diminishing trend. The same 20+ likes and 30+ comments received on your previous post seem to not produce the same results on the newer one. Hmmm! Where had those people gone, whom were so engaged just moments ago?

This is a clear indication of one "disliking" your Facebook post. The dislike button isn't there for them to press and express it, but then again, to spare your feelings, they probably wouldn't press it still. Instead, they would simply take the high road and disregard the post altogether. But you know better, they were just there a moment ago, and you know that they have at the very least, acknowledged the post. Yet & still, you get's no love. If you wanted to experiment even further, you could make a new post to your board about the alarming number of single mothers, and without a doubt you can expect those lost friends to find their way back to your comment boards with a whole lot to say, and a whole lot of likes.

Now, as we all know that controversy sells, it isn't the only thing that will get much attention. Posts on one's aged yet still vibrant grandmother may get many likes. A heartwarming photo of one with their children may also win the hearts of friends and family. Things with much involved humor and laughter also wins likes as well.

OK! What has been learned from all of this? Why does this happen? Well, have you payed attention to the trend. Basically, people live for gossip, drama and all things filled with substance. Even, those that claim to be "drama & stress-free" will still lend an inquiring eye to something that is intriguing and controversial. When one posts to their Facebook board about topics, items and things that are beneficial, helpful and idealistic, the response rate dramatically changes, and usually for the worst. You may get 2 or 3 likes on it, where one of those likes are most likely your own.

So, now that we have tapped into recognizing this trend and understanding the attention certain Facebook posts get, what do we do with it. Surely, if you are selling and/or marketing something, and advertising with Facebook, you don't want to attach the negativity that most people respond to, to it. So how does one acquire these types of reactions to the things that they are advertising through Facebook?

Ever Notice That Some Of Your Facebook Posts Receive A More Significant Amount Of Likes Than Others?

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Facebook Advertising Do's & Dont's

Now that you have made it through the brief history lesson of failed attempts with Facebook advertising, it is now time to look into restructuring some of the strategies used. Here you will get a list of Do's & Don'ts when it comes to Facebook advertising, along with explanations of why to do and do not.

Facebook Advertising Dont's:

  • Do Not repetitively post advertisements back to back

Posting ads back to back on your board can and will frustrate your friends. On a friend's page, the post board may be filled with continuous postings of your ads where it would take them scrolling down in a seamlessly endless fashion just to get to another post from someone else. This does two things;

1. It saturates the boards with ads that eventually become bothersome while taking the reader away from any interest in any one particular ad. The reader's attitude at this point is to simply get to the next step in finding other posts by other members and getting past all of the fluff caused by your many posts.

2. Posting ads back to back is potential for Facebook to see this as spam and therefore send you a message indicating the shut-down of your account. This is of course after they have already disabled/deleted some if not all of the posted ads. You can also be reported to Facebook as being a 'spammy' member, by a friend or family member, whom might consider that your account has actually been compromised.

  • Do Not ask friends and family to like, visit or comment on your Facebook advertising posts.

Asking for likes, comments, visits, etc. directly, can seem distasteful and make you seem desperate for attention and traffic. This will most surely deter your Facebook members from engaging in your advertising posts and may even be grounds for your deletion as a friend, or an unsubscription to all future posts of yours, at the very least.

  • Do Not post unnecessary ads to the pages of your friends and family

Just as friends and family do not want to see their boards flooded with countless posts by you, they surely don't want their personal page flooded with the like. This can surely lead to immediate deletion of the post and even a nasty message.

  • Do Not Bribe family and friends into responding to your Facebook ads

Again, pleading with members for attention can leave a bad taste in the mouths of others and make you look desperate for attention, and doing so in exchange for something can seem rather distasteful. Not too many people appreciate the pity-party so don't go down that road.

  • Do Not Threaten Facebook family members and friends

This will certainly give you a free trip to the dog-house amongst members. Telling someone that they should do something to prove their friendship and/or loyalty or trying to use the guilt-trip is very offensive and leaves room for aggressive argument. If you want to loose friends fast, then this would be a good strategy.

Facebook Advertising Do's:

  • Do make your Facebook advertising posts interesting and engaging

This may sound simple enough, but considering the Dont's, it actually takes a little bit of strategy and cleverness on your part. Instead of making a "call to action" ad, where this would be appropriate for normal Internet ads, make your Facebook ad more personal. Describe your personal feelings and/or experiences in the text field of your post, about the ad. Use a more indirect approach as the call to action that compliments your normal tone when communicating to your family and friends. Remember, if your ad post seems generic and unlike your normal 'voice' or way of speaking, then family and friends will pick up on this and disregard the ad.

  • Do use catchy and inviting phrases to lure in visitors

Again, stay away from something that sounds generic. If your normal tone or style of speaking is very 'slangish' for instance, then utilize this in your comment on your post. For example; instead of saying: "This is such a great product, you must come check it out." You could say: "Hey, mad props on this (product). Y'all know I'm usually skeptical, but I gots to give it up to this (product)."

  • Do understand that sometimes Less is More

A very good article called "...less is more, Duh!!!" states some key points in not always flooding people with too much. Just think at how you may get only the short version of a juicy story, only to be eager for more, and with details. This strategy can also be implemented on your target audience. Make your Facebook advertising posts short and to "one-point", instead of "the-point". This will, in many cases, intrigue the reader enough to become interested in what else may be in store.

  • Do Post 'Relevant' material to your friends' pages

pay attention to the activity of others, amongst your Facebook family and friends. You know that your aunt is a shoe fanatic. Help her out with an advertising post from an affiliate site you've joined that offers a great deal on that size 9 pump. Posting things on the pages of others, that compliments their taste can be looked upon as thoughtfulness rather than imposing.

  • Do use the 'Means to an End' strategy

Just as people are inclined to jump all over things that are filled with gossip, sympathy, drama and laughter, use these tools and incorporate them into your Facebook advertising posts.....but with subtlety. Also, make use of the many shorthanded abbreviations that transpire on the Facebook boards day in and day out.

If your ad has to deal with a music cd that you are trying to promote and sell. Engage your Facebook family with a post that reads something like: "Wow! This cd is more than what I thought....hmmmmm, I'm just smh at track # 5....lmbo! #toomuchforme!!!!!" A combination of your ad(just a simple link that directs people to the selling site for the cd), along with your commented post, can be enough to make your friends want to know what's all the fuss about.

If you analze the example, you can see how a little bit of subtle drama with, "wow!", "hmmmmmm" and "smh(shaking my head)" can stir up interest. You can also see the usage of the infamous abbreviations used on Facebook; "smh" & "lmbo(laughing my b*tt off)", which also stirs up interest.

In summary, remember that Facebook advertising can be simple. Most of the hard part is already done, if you know your friends and family well. Cater to those things that make each of the members of your Facebook cast unique and special. They will be more inclined to lend an ear, re-post, like and even give a bit from their purses & wallets.


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    • RonElFran profile image

      Ronald E Franklin 

      5 years ago from Mechanicsburg, PA

      I'm still trying to figure out how to make Facebook work for me, so this is good info. Thanks!


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