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Simple Ways for Small Businesses to Raise Their Profiles

Updated on July 19, 2013

For any small business, there are a number of challenges to try and overcome in the current financial and economic climate. One of the major obstacles that small businesses face comes in the form of trying to compete with rivals in the cutthroat world of business, particularly larger, well established rivals with big marketing budgets.

As a small business owner it can be a long and arduous process to get the word out there about your business in order to raise awareness of the products and services you offer. However, taking simple yet effective steps can prove highly successful. No small business can afford to just sit on its laurels and hope for the best these days, so it is vital to be proactive and think of ways to boost the visibility and profile of your business.

Tips to boost your visibility

There are a number of strategies and solutions that could help to boost your small business's profile and visibility. This includes:

Make sure you have a quality website:

Having an online presence is vital in today's digital age. This is where your website will prove invaluable, but you must ensure that it is a quality site.The last thing potential customers want to see when they go online is a site that has been thrown together just for the sake of it. A website should be informative, accurate, user friendly, and should serve a purpose. Your site should essentially provide value to the customer. This means it must be properly designed, contain accurate and well written content, and should be customer focused.

Social media integration:

You should make use of social media such as Twitter, as this can be a valuable resource for any small business these days. For instance, make sure you have a site that is social media integrated so that happy customers can share information with others about your goods and services without having to go to any unnecessary inconvenience.

Think outside the box:

Look at unique marketing strategies that are simple yet effective. For instance, if you send out a lot of emails, your only marketing element is your email signatures and your company's name on your outgoing emails. However, by using services such as Growth Mail, you can make the most of the emails you send out through the insertion of clickable banners. This cloud based software could result in a snowball effect, as the people you send emails to may be forwarding them on to others.

Make use of the right resources:

There are a number of marketing and media agencies that can help to raise the profile of your business in a range of simple and cost effective ways. This is something that you should look into, as it could make a big difference to factors such as your ranking in search engines. For instance, stuffing your website content full of keywords to try and increase visibility is a none-starter these days, as Google is clamping down on these practices. However, using a specialist website design or marketing firm to utilise proper SEO strategies can make a huge difference to your visibility.

These are some of the valuable, very effective, and yet remarkably simple ways in which you can help to increase the profile of your business.

If you have any comments or recommendations of your own, please leave a comment below!


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    • The Examiner-1 profile image

      The Examiner-1 4 years ago

      I do not have a small business but I thought that your article was interesting and may be useful to some people.

    • Mel Carriere profile image

      Mel Carriere 4 years ago from San Diego California

      The Internet seems to be vital now. 30 years ago you would have been talking about the importance of print ads, but that is a dying business. Thank you for your advice. Good hub!