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Small Business Marketing Plan, Does Your Business Need One?
What's The Plan, Man?
Perhaps it sounds like something the Hippies of the early 1960's might say, but, in business you must have a plan. Would you believe that most people spend more time planning their vacation than they do their life? This is a true statement.
When you are in business, one thing that must be on your agenda is creating a marketing plan to attract new customers and keep your current customers happy. Both of these are the life blood of every business.
Do You Have A Marketing Plan In Place?
If you already have a marketing plan in place, that's great. If you don't, get one in places as quickly as you can. Even a simple plan can help you to create more income and revenue for your business. Starting small is okay. Don't worry about your budget, do what you can with what you have.
Everything you do is part of your marketing. Do you look great? Do you smell great? Does you uniform present well? Does your paperwork look good? Everything you do represents you and that is marketing too.
How To Set Up A Marketing Plan.
We could spend all day on this subject alone. For the sake of getting started, we will keep it simple. Think of three things you could do, starting today that can add to your marketing plan and get you a new client or two.
Can you ask for a referral? Ask you current clients: "Bob, do you know one person who might need to engage my service or know someone else who does?" Make it personal if you want to: "My wife told me to get one new client this month or move out. I think she was joking about that last part, but, she does want me to get another client." People love this kind of third party style.
Can you develop an info sheet that will educate your customer? Often leaving something like this behind will keep you first in the prospects mind. The goal is, when they need your service or know someone who does, they will call you.
So, think about what you can do to add to or put your marketing plan into play. Doing just one new thing each week can help. It doesn't take much. It is important to remember that every business needs to have a marketing plan.
Simple Or Complex?
That is your choice. The marketing plan can be as formal or as lax as you want. It is your business. We will leave that choice up to you. However, if you simply write it down somewhere so you can track what you are doing, you might have much better results.