ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Small Businesses leave their mark on the Internet

Updated on July 22, 2011

When someone suggests to a business owner anything to do with the Internet, their first thought is to have a website. They also begin to see $ signs, and I don’t mean that in a good way. They automatically begin to feel the added pressure and expense of building and maintaining a website. That quite frankly people probably won’t visit unless they are specifically looking for it. Even just getting listed on the major search engines by your business name can be a challenge. This article isn’t about how important a website is or that you have to have one. What this is about is getting your business noticed and placed on search engine websites.

How People Search

When people do a search for a particular product or service, they generally do a local search for that product or service. If you happen to be a business that provides that you should be located on their first page. They do not search for a specific company unless they are familiar with you. On the other hand major corporations have the advantage because they have the funds to for costly advertising to get their name outthere. People won’t do a search for them, they will just go directly to their website. In the case of the local small businesses you don’t have the capital to compete.

The Best Advertising

The power of the internet continues to grow with the new technology that is developing everyday. It wasn’t to long ago that the portable phones were the size of a phonebook. Look at them now they fit easily in your hand. Same goes for the internet, especially getting listed locally. Today most large search engines have recognized the necessity of going local. By going local more and more internet users will use their service and potentially buy something from them. Now we are not saying go out to all of these search engines and buy ads. There is no need to do that, and by the way can be quite expensive. Search engines are designed to help users find information, products or services whether they be local, across the country or around the world. You can actually get your information on the web with little to no cost whatsoever. But knowing how or even having the time to do it is another thing.

Recommend Outsourcing

Outsourcing your marketing is usually the best way to go. We don’t mean find a large marketing firm that will charge you thousands of dollars to set up an account and manage your advertising. We suggest you take a look around your local area and find a small business that will give you provide your business with that personal touch, that they can afford to do because they are not corporate giants and your not just a number. If you do your research within your local area you should be able to find a couple of internet entrepreneurs with this knowledge that will assist you and not charge you an arm or leg..

By outsourcing your marketing enables you as the business owner to dedicate your time to running your business and providing the professional quality and service they expect.

Some of you that are business owners that are reading this may have already been contacted by one of these individuals. I suggest that you find their information and give them a call or email.


    0 of 8192 characters used
    Post Comment

    • maplethorpej profile image

      Jerad Maplethorpe 

      7 years ago from Minneapolis, Minn.

      Good way of wrapping the article up. You've touched on a subject that I am helping local businesses in my community with: marketing.

      The Internet is becoming a make-it-or-break-it system for small businesses, and it must be taken seriously. Thanks for the info.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)