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Small Businesses leave their mark on the Internet

Updated on July 22, 2011

When someone suggests to a business owner anything to do with the Internet, their first thought is to have a website. They also begin to see $ signs, and I don’t mean that in a good way. They automatically begin to feel the added pressure and expense of building and maintaining a website. That quite frankly people probably won’t visit unless they are specifically looking for it. Even just getting listed on the major search engines by your business name can be a challenge. This article isn’t about how important a website is or that you have to have one. What this is about is getting your business noticed and placed on search engine websites.

How People Search

When people do a search for a particular product or service, they generally do a local search for that product or service. If you happen to be a business that provides that you should be located on their first page. They do not search for a specific company unless they are familiar with you. On the other hand major corporations have the advantage because they have the funds to for costly advertising to get their name outthere. People won’t do a search for them, they will just go directly to their website. In the case of the local small businesses you don’t have the capital to compete.

The Best Advertising

The power of the internet continues to grow with the new technology that is developing everyday. It wasn’t to long ago that the portable phones were the size of a phonebook. Look at them now they fit easily in your hand. Same goes for the internet, especially getting listed locally. Today most large search engines have recognized the necessity of going local. By going local more and more internet users will use their service and potentially buy something from them. Now we are not saying go out to all of these search engines and buy ads. There is no need to do that, and by the way can be quite expensive. Search engines are designed to help users find information, products or services whether they be local, across the country or around the world. You can actually get your information on the web with little to no cost whatsoever. But knowing how or even having the time to do it is another thing.

Recommend Outsourcing

Outsourcing your marketing is usually the best way to go. We don’t mean find a large marketing firm that will charge you thousands of dollars to set up an account and manage your advertising. We suggest you take a look around your local area and find a small business that will give you provide your business with that personal touch, that they can afford to do because they are not corporate giants and your not just a number. If you do your research within your local area you should be able to find a couple of internet entrepreneurs with this knowledge that will assist you and not charge you an arm or leg..

By outsourcing your marketing enables you as the business owner to dedicate your time to running your business and providing the professional quality and service they expect.

Some of you that are business owners that are reading this may have already been contacted by one of these individuals. I suggest that you find their information and give them a call or email.





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    • maplethorpej profile image

      Jerad Maplethorpe 

      7 years ago from Minneapolis, Minn.

      Good way of wrapping the article up. You've touched on a subject that I am helping local businesses in my community with: marketing.

      The Internet is becoming a make-it-or-break-it system for small businesses, and it must be taken seriously. Thanks for the info.

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