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Social Media 101 | Where to Start

Updated on November 2, 2014

Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and Networks -Wikipedia

Social Media involves using platforms such as Facebook, Twitter, Google+, Pintrest, Youtube, and Linked In. With these platforms, you are creating inviting profiles while interacting with friends and business prospects.

If you are starting to use Social Media personally or using it for your business, there are a few different ways to boost your efforts.

  • Content is King

Posting your blogs, articles, videos, and photos to your various Social Profiles allows you to become more of a visual presence in your industry and in your niche. Putting your content out there on the internet shows people that you knowledgeable in your business and makes you the go to person for information. You become the person who solves their problems. When your potential clients get to know, like and trust you it begin to increase your business.

  • Post Lifestyle Photos

Posting lifestyle photos allows people into your world. It shows you as a real person and how you enjoy your life. It gives people an opportunity to get to know the real you. When people begin to know who you are, that is when they get to know like and trust you. Trust over time will bring potential customers, clients and new friends.

  • Posting Ads

There are a few Social Networking sites out there that will allow you to post ads on their site for a small fee. Advertising on social media sites like Facebook drives traffic exactly where you want it to go like your blog or your website. Posting ads puts prospects right in front of your business or your offer. Posting ads can be trial and error. makes sure that you are monitoring your ads so you know what is working for you and what is not.

Getting the Most Out of Your Social Media Efforts to Increase Your Business

If you are in business, Keeping your Social Media profiles up to date with valuable content and information is a HUGE task and can be an awful lot of work. The time and effort that you put into your Social Media is a lot but it is worth it. If you feel like it could be to much for you to handle, I suggest that you look into hiring a Social Media Manager to make sure that the following daily tasks are done.

  • Post your content several times a day. Get your followers to engage with you. Liking your post, commenting and sharing your value with others on the web.
  • Keep it Social. Make sure to comment, like and share things on other people profiles as well.
  • Be visible. The more you post, the more that you are seen by friends, business associates and prospects.
  • Get your blog or website out there on your profiles as much as possible. It builds your personal Brand.

Remember to keep in fun! Social media should be taken seriously but kept light. Its fun and introduces you to so many new people. Make sure that you are consistent in your posting efforts.
Posting once a day and then disappearing for three is not going to improve youronline visibility

Social Media Tip: If you are having a hard time keeping up and can not afford to hire a manager, schedule your posts ahead of time with tools such as Buffer, Hootsuite or Post Planner. Set it and forget about it with the exception of responding to comments.

Have fun and Happy Posting!


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    • Cynthia Talahatu profile image

      Cynthia Talahatu 3 years ago from Amstelveen

      Wow, blogpost number 3! Keep up the great job:-)