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Social Media Etiquette Requires Targeting and Moderation

Updated on July 6, 2010

Social Media Etiquette Requires Targeting and Moderation

Good social media etiquette is the same as any business etiquette – it’s basically following a set of customs that have been set up for an industry or across all industries. The problem is that social media marketing is relatively new in the world of business strategy, so specific etiquette has not officially been set up. The best rule to follow is to ask yourself, “Would I like it if somebody said that, did that or promoted that to me?”

The primary social media etiquette rule that is being ignored is regarding spamming.  Spamming is when someone posts the exact same content over and over on multiple sites to multiple groups as an across the board message to no particular audience. An example is when a person gets on someone’s Facebook official page and splashes a link about a house for sale on a cooking page. It’s not appropriate to post information that has nothing to do with the current topic of social media conversation. You don’t want to do this because you're going to get just as much benefit as if you threw a handful of flyers up into the air at a local chamber networking event. It's not going to do you any good.

Spamming is untargeted marketing and it does not follow elementary social media etiquette. If you're not offering anything of value to me then I'm not going to pay attention to you. It can be quite offensive when people start linking up on your wall, with too much info taking away from the main topic. It’s a moderation issue because you can put your link there if it’s relevant. But it's almost like you're walking into somebody's office and writing your contact information on their wall, on the dry wall, writing your contact. How useful is that? What these people are doing could be called un-marketing and is not proper social media marketing etiquette.


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    • dougmcisaac profile image

      dougmcisaac 7 years ago from Billings

      @Steve thanks I "keeping your nose clean" is great advice

      @LT spammer don't get it, they only have the short term view.

    • ltfawkes profile image

      ltfawkes 7 years ago from NE Ohio

      I agree. I can't be the only one who becomes an adamant not-ever-gonna-be-a-customer when I get bombarded by this technique.


    • stevebuchalter profile image

      stevebuchalter 7 years ago from Knysna, South Africa

      An old uncle of mine always said to us as kids 'keep your nose clear". Its about having the courage to do the right thing! Thats a motto I like to live by. Nice article Doug