ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Social Media Marketing - A Passing Fad Or A Major Breakthrough

Updated on July 2, 2010

The Basics

Social media means users contribute to a website content.

Web 2.0 essentially means the same thing. Users contribute content to any website and this includes photos, blogs, texts, videos, podcasts and links.

The sudden burst of Web 2.0 sites are actually all social media sites which allow users to share information and make connections with each other. So if there is a Web 2.0, there surely is a Web 1.0 isn't it?

Web 1.0 websites are sites where the webmasters or website owners contribute to the content. Gone are the days when this concept exist. And even if they still do, these websites will eventually be replaced by Web 2.0 sites

Examples of Web 2.0 sites.

  • Facebook
  • Twitter
  • Technorati
  • Blogger
  • Wordpress
  • Digg
  • Delicious
  • Mashable
  • Squidoo
  • Hubpages
  • Stumbled
  • Linked
  • Orkut
  • Flickr
  • etc.... the list could go on forever


Is it just a passing fad?

Social Media Marketing is one of the most commonly heard terms on the internet. Internet marketers capitalize on the traffic generated from these sites to bring more leads and more sales.

But is social media marketing that important?

Is it all worthy of the hype or is it just one of those passing fads that will soon die out before we even know what is it?

The answer to all those questions are:

  • Social Media Marketing is a very important marketing tool and it certainly is hear to stay and will not change anytime soon. Not until recently, larger corporations and companies are catching up with the idea of social medial marketing.
  • It is definitely worth all the hype and NOT a passing fad! Social Media Marketing is all about building relationships. You can even call it relationship marketing and the reason why its so powerful is that it is the best way of building and selling any business.

There are a few things you need to understand about social media marketing. These basic principles are the same throughout and must be understood to ensure success if you want to use social media for your business.

The Basic Prinicples

These basic principles are key to understand how social media works and how to utilize it.

1) When you are looking at social websites, it is important to find your niche and pick the right niche social group to join. Don't join all the major social networking sites because it will not be targeted and it takes too long to make your presence there.

2) Make friends just like how you really make friends in the real world. Apply that online and you will find ppl gravitating to you and listening to what you have to say. Do not sell things in the beginning.

3) Find out what the people in your niche really like. Identify their interests, business, niche and communicate with them regularly. It is important to get to know you friends before bringing it "to the next level" just like how it applies in the real world! 

4) Provide content, products or tools to help them. Do this consistently and eventually you will build trust with them. Exchange links and share information with those in your niche.

5) Don't just stick with one social community. Join other niche social sites and repeat the previous steps. Get to know your members well and build relationships that will help you in the long run.

6) Social bookmarking, commenting while linking back to your Web 2.0 pages, blogs or any of your websites. Ensure that you incorporate deep linking throughout this process too.

7) Find out which social networks is helping you get more traffic and more people interested to network with you. Invest more time in those that can provide this benefit and expand your presence further.

8) Repeat these steps and fine tune it as you go along.


Understanding The Social Media Revolution

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)