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Social Media Marketing and why learn it

Updated on August 21, 2011

Social Media Marketing: Why should you learn it?

Social media marketing is one of the techniques of online marketing that is gaining popularity by the day. Online advertising has found a new and very effective medium and that is social media websites. Some examples of such websites are Facebook, Youtube and Twitter. Social media marketing makes use of these websites as a platform to accomplish tasks such as publicizing business, providing customer support, reputation building, announcing news and updates, etc.

Why Social Media Websites?

In order for your business to be successful you need to be popular. Social media websites or social networking websites, as they are otherwise known, are getting immensely popular. Social media has become a platform that is easily accessible to anyone with Internet access. There are a large variety of sites with different strengths and abilities in terms of marketing and campaigning. If used innovatively and wisely, different social media websites can fulfill different purposes effectively viz. customer support, promotion, conversing with potential beneficiaries etc. Publicizing yourself on social media websites lets you develop a very good public image and lets you talk directly with your customers. Also, marketing on such sites is free or very low cost. So all you need to invest is time. Popular pages that you bait on social media sites can bring in a lot of inbound links to your website which will undoubtedly increase traffic to your site. Social media marketing is not difficult at all. It is something that everyone can do with little effort and knowledge. Not like if you’re novice, you’re out of the game!

Modus Operandi for Success

1. Don’t limit talking to about just yourself; provide ways to help others instead. Behave as you’re a part of the social media site. Don’t try to over-advertise yourself.

2. Establish a process and goals for how to get to success. Makes rules and techniques that you’re going to follow varying with different websites.

3. Be the one to create quality content. Studies show that people are reading much online, but a much smaller group is contributing the content. So grab the opportunity.

4. Connect yourself to the audience’s passions about your product/service and you’d be amazed at the results.

5. Setup a blog. Blogs are gaining popularity and a blog just about your business’s updates can be a great resource to your followers.

6. Don’t indulge in effort so much that the much awaited effect is not handled properly. Monitor the traffic to your website, keep a check on number of hits and increase your hosting space or bandwidth properly.

There are a lot of well-known examples of successful social media marketing campaigns and you can also have fruitful results if you learn to harness its power.


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