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Social Media Overload to Businesses - Simple 3 Step Approach To Improve Social Media Marketing Without Burning Out

Updated on May 14, 2011

I have been promoting my clients on social media for the last 3 years now and have gotten to a point where I was burning out. I found out that this was due to a big mistake that I was making all along, but talking with other internet marketers, have discovered that almost everyone is making the same mistake. I sent people to my Facebook page at and my Twitter profile at as well as 3 other social media platforms and it was hard to do it all at the same time.

What is Social Media Overload and How Does Eliminating It Improve A Company's Brand?

Social Media Overload is the term coined to internet marketing strategies that involve all of the social media as part of the marketing plan and when those social media are all used simultaneously. In other words, trying to market a company on Facebook, Twitter, LinkedIn, and YouTube all at the same time is the natural thing to do for social media marketers, but it backfires heavily. You can develop a better brand by finding your niche market with the 70-20-10 rule, which I describe below.

Why Doesn't Marketing On All Of The Social Networks Work?

You cannot simply expect to be everywhere all the time. The best strategy when marketing on social media is the 70-20-10 Rule:

  1. Market on one social network 70% of the time,
  2. Market on another social network 20% of the time.
  3. Concentrate the rest of your internet marketing efforts the other 10% of the time.
  4. Drive all traffic to your website and concentrate some of your efforts on search engine optimization as well.

If time is money, then allocate your time wisely. Think of this like traditional offline advertising. Do you have the funding or budget to advertise in newspapers, magazines, radio, television, and through direct mail? Just because all of those media are available, most companies do not use all of them to advertise their product, service, or company. Why should we treat social media any differently?

What Is The Answer and How Do You Increase Your Branding Without Burning Out?

The simple 3-Step Approach To Making Social Media Work:

  1. Define the demographics of your customers (target marketing for age group, social class, education, gender, etc). Also, think about psychographics (hobbies, lifestyle, sports, preferences, etc). Without these definitions, you will not know who your potential customers are.
  2. Find the social medium that best has your target market. Where are they hanging out online? Could it be a Facebook group or a YouTube channel? Wherever those people are, that should be your #1 online marketing strategy and nothing else should entail more than 70% of your marketing efforts.
  3. Frequent those popular online spots and build up a following. Do not spam the group with your products or services until you gain trust.

Trust = Branding

After about 1 or 2 months, slowly start introducing your product and service.

Repeat these efforts 20% of the time on another social network and 10% of the time on a third.

My clients' sales are now going up and I believe if you follow this pattern, yours can improve as well. Furthermore, you will avoid social media overload and burnout.

What Is More Effective For Businesses To Find Their Online Niche Market?

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