Create a Social Media Rota to Share Your Content Responsibly
Social media is a very popular way to share great content, and when it is used well, it can be an extremely effective way to drive people to your website. If you share relevant, valuable content responsibly you will be rewarded with re-shares, likes, and ultimately more traffic.
If you're sharing to any online community, whether that's Facebook, Google Plus, Twitter, LinkedIn, Pinterest or a different forum or group, it's vital to share in a way that members of that community will appreciate. One of the most effective ways to do this is to create a 'Content Sharing Rota'.
This article explains how to set up a social media sharing rota to help you share content in a responsible, ethical and practical way. This will improve engagement with your audience and get your content out there and shared. We'll cover:
- Before you post
- What not to do
- Create a list of the different places that you are planning to share your content
- Create your content sharing rota
- Share your content
- Continue using the rota
Benefits to you
- You'll be able to share content responsibly
- You'll have a way of tracking where you share your content
- You'll have a strategy for sharing content where it's wanted
Before you post
Before you share or post any content, there are some important areas to consider, to make sure that you, and the community you are sharing with, get the most out of the content that you are sharing.
- Read the posting guidelines - If your community or forum has posting guidelines, read them and stick to them
- Ensure your post is relevant and valuable to where you are sharing it - This means posting relevant content to the relevant places; don't post music videos to a small business community, for example
- Use a descriptive title - The title should provoke curiosity and make people want to read
- Provide context for what you are posting - Provide a description of a couple of sentences on why you're posting the article, what was relevant to you, what you learned from it, or how can it help others
- Meet people's needs or curiosity - Is your post something other people really need to know about? Will it expand their perspective, experience or thinking in some way or challenge them?
What not to do
- Post the same thing to lots of different places at once - This is generally frowned upon
- Overpost - Don't share too many posts each day to an individual community or place (sometimes, one post a day is appropriate, other times you might be able to submit more, but be careful and learn what is acceptable)
- Spam - This means that you shouldn't post content that's:
- Purely self-promotional
- Intended just to get backlinks
- Badly translated or 'spun' content
- Pyramid marketing, affiliate and 'Get Rich Quick' schemes
- And the like; no one will appreciate this and you could be banned from the community
- Share naked links - Never post just a link by itself
- Ignore comments and feedback - A moderator and other members will sometimes tell you if your post isn't appropriate, or provide guidance to you
Create a list of the different places that you are planning to share your content
Once you know what you are going to be sharing, you'll want to create a list of places that you are going to share; you might want to consider the following:
- Link sharing websites - e.g. Redgage, SheToldMe, StumbleUpon, Delicious etc.
- Social media profile pages / public sharing - e.g. Facebook, Google+, Twitter, Pinterest, LinkedIn, Instagram etc.
- Social media communities and groups - e.g. Facebook groups, Google+ communities, LinkedIn groups, Pinterest shared boards, Reddit etc.
- Other communities and groups - e.g. forums, message boards etc.
Create your content sharing rota
Now you're going to create your rota. The easiest software to do this in is spreadsheet software; you can either use something like Microsoft Excel, Open Office Calc (free), or Google Docs Sheets (also free).
Across the top, you are going to title the first two columns as follows:
- Column A - 'Article', Column B - 'Web Address'
- Columns C onwards are going to be titled with the names of the places for sharing that you identified in Step 2, for example:
- Column C - 'Facebook Profile', D - 'Google Plus Public', E - 'Twitter', F - 'Delicious', G - 'Facebook Antique Cars Group', H - 'Google+ Car Restoration Group' etc.
- Continue titling the columns until you have entered in all of the places that you want to share from step 2
Next, you're going to create the rows of your content sharing rota sheet, which you're going to populate with the articles that you want to share as follows:
- In the rows under Column A, list the titles of the various articles that you are going to share
- In the rows under Column B, paste in the web addresses / URLs of the content
- Now, you're ready to start sharing
Share your content
You can now use the rota to help you share content, as follows:
- Decide what content you would like to share
- Decide where you would like to share it
- Go to where you want to share your article, create a title, description, appropriate context and the link to your content
- Post your content
- In the rota, enter the date that you shared the content next to the article in the relevant column
- Repeat for other content or places that you are sharing
- Note: Please bear in mind the advice in step 1 of this guide whenever you share content (add value, don't spam, don't over-post or post in too many places at once)
Continue using the rota
- As you create more content, add it to the rows in the rota
- As you find more places to share, add them to the columns
- As you share content, you will populate the rota with dates and you'll be able to see at a glance what you have posted and where; the advantage of a spreadsheet is that you can also sort it so you can see dates that you have posted easily
Social media etiquette
Through using the techniques in this article, you can easily create a great content sharing strategy and rota, meaning that you can share valuable, useful content with people that want to read it.
Paul is a freelance writer who creates content on business, finance, social media, marketing and, more.