ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Social Media: The "Tic Tac Toe" Method

Updated on May 1, 2011

A Perfect Social Media Strategy

Social Media: The "Tic Tac Toe" Method

The game of Tic Tac Toe, or Naughts and Crosses, has been around for a very long time and is a key part of my strategy to pass time during not-so-exciting classes. While I’m sure you know how to play Tic Tac Toe, what you may not know is how it relates to your social media strategy and gaining a respectable on-line presence.

Whether you’re just getting started or you’re not seeing the results you’d like, I present to you the Tic Tac Toe Method.

In order to be victorious in this game you must get your 3 X’s, or O’s, in a straight line on the 3×3 grid before your opponent:

  • When it comes to building your on-line identity, your opponent is yourself.
  • Don’t worry about competition, worry about your own practices hindering your progress.


Let’s say you’re playing as O’s (only because I don’t want to put 3 X’s in a row here and let Google get the wrong idea about this post).

What do your 3 O’s represent?

  1. Blog
  2. LinkedIn
  3. Twitter


Yes, there are many platforms and resources to consider when putting yourself on the social media map, but in my opinion these three are the most effective when used together.

The following is merely an outline of how you can create a strong on-line presence.

Please understand that social media is ever-changing and there is no one right way to approach it; experiment and find out what works best for you.

1. Blog

Use your blog to discuss topics that are important to you and that you are passionate about.

Why?

It will allow others to get to know you through your writing and they can also converse with you on topics that interest them as well.

Your blog, or website, should also be your anchor on the web; your brand hub. Don’t just blog to show that you have experience or expertise in some industry, do it to get people involved and get them thinking.

Additionally, link to other pages, such as an About Me page or a portfolio, because you never know who will want to know more and contact you.

2. LinkedIn

First and foremost, before providing any links to your LinkedIn profile, fill it out!

LinkedIn even gives you a status bar to tell you if you are only 75% complete in filling out your profile. Don’t just list employers, give insight to what you did there. Give a brief summary about yourself and inform people of what your specialties are.

Why?

LinkedIn is the professional Facebook. I see it as a glorified resume. It allows others, potential clients or employers, to learn about your business and you.

Join groups and follow companies!

Why?

By joining groups that interest you or are in your particular industry, you are that much closer to connecting with people you can relate to, learn from, or teach.

You are also showing people who view your profile your willingness to connect. And by following companies, especially for those who are on a career-search, you get e-mail updates about what’s going on within the company, new hires and departures; very useful.

Answer questions!

Why?

By participating in LinkedIn Answers you are not just helping others out, but you are displaying your expertise, ideas, and personality to people you may want to connect with.

3. Twitter

Here is a brief set of rules to go by on Twitter: Use WeFollow and Twellow to find people you want to connect with, tweet about and link to things that your followers will enjoy or find interesting, give credit where credit is due, don’t be a robot tweeter…converse!

Why?

Twitter is an amazing platform. The number one activity you should be doing is connecting and conversing with others.

Explore twitter directories and search for the people you’d want to talk to (e.g., if you are into branding you might want to search for brand managers).

Make use of Twitter’s search engine. If you just saw a funny commercial, search for that company’s name + the term commercial and join or start the conversation. It’s amazing, but Twitter is as simple as it is powerful – connect and converse!

Now what do you do when you have your 3 O’s in a row?

That’s right, with a victorious smirk on your face you connect them all with a line. In the Tic Tac Toe Method, this line represents your collective inbound marketing efforts.

With your 3 O’s in a row, you want to make sure they overlap each other. Your Blog, LinkedIn and Twitter accounts are not to be separate identities. Blend them all together and cross-promote when you see fit.

Use your blog to write about what interests you and allow readers to get to know you more than they can on LinkedIn

  • Use your blog to write about topics that need more than 140 characters
  • Use Twitter and Linkedin (when relevant) to inform people of new posts on your blog
  • Use Twitter to connect with your LinkedIn connections on a more personal basis
  • Use Twitter to engage with your blog readers and subscribers while actively connecting with potential clients/readers/followers
  • Use LinkedIn Groups and Answers to show off your expertise and show why you are a valuable part to your industry
  • Use all three to tell people all the ways in which they can contact you


Final Tips

Be Brief – Attention spans are extremely short when it comes to social media. Brevity in your writing takes practice, but will yield greater results.

Be Humble – It’s important to be confident, but no one likes a bragger.

Be Yourself – Don’t hide your personality – it is a driving force in making your content enjoyable and your image respectable.

Here is a list of link resources that will help you learn more:

LinkedIn


Twitter


LinkedIn Answers


Facebook


Twitter: WeFollow


Twitter: Twellow


Free Inbound (Internet) Marketing Course

This article was written by Bryan Ricard

ABOUT BRYAN RICHARD in his own words:

"A motivated college graduate who aims to exceed expectations at every opportunity.

With a strong passion for branding, advertising, marketing, and social media, I want to use my creativity and diligence to be an influential member of the marketing industry.

I have held four different intern positions that have varied in responsibilities, work environment, and job focus. These experiences greatly expanded my knowledge in different areas of marketing and contributed to the sharpening of many skills.

Played a large role in the design, presentation, and execution of two booth exhibits for the AMA's National Collegiate Conference ('09, '10).

Created, implemented, and maintained Rhode Island College's AMA Chapter website.

Experienced with multiple business simulations; Capsim, LINKS and SABRE. Collectively, these simulations feature and challenge teams on many aspects of business and marketing. Performance includes 3rd place honors at the AMA's 2010 National Collegiate Conference."

To learn more, visit Bryan's website: http://bryanricard.com/about-bryan/



--------------------------------------------

I CAN HELP: Sometimes you just can't do it all by yourself. If you need help with your writing, blogging, web/blog creation and maintenance, or assistance with your social media efforts, I can help. Write (or call 1+ 347-291-1367) to discuss potential, possibilities and prices: ZorkaKovacevich@aol.com / Website: http://blogabusinesscard.blogspot.com/


Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)