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Social Media Tips for Marketing Your eBook
Anyone Can Do It
It's believed by many that some people know how to sell things and others don't. So many times we've heard things like "that guy's just not a good salesman" or "he just doesn't know how to market." That's simply not true. Everyone can become a great marketer, particularly about something they're already passionate about like their own eBook!
One of the easiest ways to gain a following is through the use of social media. Especially that there are more platforms now than ever. Between Facebook, Twitter, Instagram, and all the other social media platforms you're bound to get noticed with the right method of marketing. So whether you're struggling to get any downloads for your new eBook or looking to excel your monthly download numbers, take heed of the following tips.
Timing and Consistency is Everything
Writers can be a fickle bunch. Especially when it comes to their own writing. The first step to successfully market on social media is to pump, pump, pump the product. Don't shoot off one tweet on a Tuesday at midnight and expect it to get seen. Make sure you are pumping your eBook to all your followers on all social media platforms at the key times of day. Those key times are during the morning, the lunch break, and about 6 PM – 8 PM after the daily grind. Additionally, make sure the posts are custom and always add a link that will take people directly to the your eBook purchase page when the post is clicked on.
Hashtags are a great way to connect your eBook with individuals searching for a certain term. For example, if you're ebook is about a collection of short travel romances, then hashtag the post with the word #romance or #travel to get those eyes looking for those terms. Adding more relevant hashtags will make your post more visible to more people. Spend some time on Twitter looking for what is trending in the writing world and try and incorporate those hashtags into your posts. I've found that using #amwriting or #amreading are great ones.
The Benefit of Bitly
Use bitly to shorten your links to your eBooks. Not only is this needed for the character restriction on Twitter, but your biltly homepage will keep a tally of how many clicks your link gets. Use shortened bitly on ALL of your social media posts across all platforms so you can see what posts are performing well.
People tend to connect more with others when they are themselves. So do just that; be authentic. When pumping your product, don't make it sound like a sales pitch from some slimy used car salesman. Customers don't want sales tactics pumped down their throat, they want to be inspired. Talk to them like you would talk to any old friend.