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Social Media as a Business Tool

Updated on December 2, 2015

The internet has changed our lifestyles forever. It has transformed the way carry on our daily businesses. Information technology has provided avenues for businesses to thrive. Social media has taken over the internet with the emergence of networking sites such as Facebook, Twitter, Instagram and LinkedIn.

With the majority of potential business clients spending lots of time on the internet, corporates have had to take advantage of this deep pool. They have consequently gone online with social media profiles to give them an online presence.

Indeed, businesses stand to gain so much by having a substantial social media presence. However, such channels keep evolving, and they have to keep finding new ways to attract more clients. Discussed below are several social media tips to gain more customers;

Customer service- Nowadays, social media acts as an ideal platform for customer service. Through social media sites, customers can quickly contact the company of choice and have their case handled conveniently.

When you offer good online service, you are likely to get positive reviews that promote tour reputation. A good corporate image and reputation give your business a tremendous advantage in attracting customers.

Etiquette- Just like in verbal face to face communication, you need to train your social media agents how to handle themselves and steer debate when engaging clients. This becomes necessary because these agents act on behalf of the firm. When you're calm and polite online, you create a long lasting impression. Eventually, your company builds healthy business relationships.

Salesmanship and Advertising - Social media demands that you be courageous and do a bit of publicity. Therefore, adopt a sales tone when releasing information about your products and services to the public. Let potential clients know about unique features in your products as well as price ranges.

Advertising via social media guarantees a broad reach and leads to more referrals. Make sure new products feature in your updates and posts. Attaching images add value to your advert. Encourage your followers to visit your website or retail store.

Also, invest in digital marketing technology. Having your content optimized with keywords makes the business more visible online.

Handling General Enquiries- Let's say you operate in an industry with stiff competition. When potential clients come to you with enquiries or clarification, be useful to them. Offer professional help to them. By so doing, you establish a platform to advance your interests and the audience is likely to get interested.

Your proficiency in handling general enquiries make you a knowledgeable partner. Your influence in the industry will grow and bring you some more business deals with it.

Attach Contact information- Well, since a lot of users will be interacting with you on social sites, remember to share contact details of your business. These features include an official website, phone and physical addresses of all branches. It involves embedding and regularly sharing external links to your site and other sites.

When you do so, be guaranteed that more traffic will flow onto your website. Make sure all your websites and applications feature on your social media profile and news feed.

Jonah Engler is a financial expert with a background in entrepreneurship.


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    • jonahengler profile image

      Jonah Engler 16 months ago from New York, NY

      Great post here! Thanks for sharing!

    • MarleneB profile image

      Marlene Bertrand 19 months ago from Northern California, USA

      It use to be that if a company did not have a website, it was not in business. Nowadays, if a company does not have a social media presence, it is not in business. Your explanations of the various kinds of interaction a company can have through social media is excellent.

    • Mel Carriere profile image

      Mel Carriere 21 months ago from San Diego California

      No doubt social media is a must in any business big or small these days. If you are not on social media, you don't exist. Great hub.